Dave & Buster’s SWOT Analysis, Competitors & USP

Dave & Buster’s SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Dave & Buster’s, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Dave & Buster’s to benchmark its business & performance as compared to the competitors, and make strategic improvements. Dave & Buster’s is one of the leading brands in the food & beverages sector.

The article below lists the Dave & Buster’s SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Dave & Buster’s SWOT Analysis:

SWOT Analysis of Dave & Buster’s

For Dave & Buster’s, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Dave & Buster’s Strengths

The strengths of Dave & Buster’s looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Dave & Buster’s :

1. Present in almost all the states of US at over 65 locations

2. Special menu for individual guests based on health requirements

3. Running successfully for many decades having a strong legacy

4. Skilled chefs capable of preparing wide array of food offerings for unique customer needs

5. The employee strength of the organisation is over 8000 people

6. Apart from food, it offers games, entertainment hubs and arcades which is very popular among the children and youth

Dave & Buster’s Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Dave & Buster’s SWOT Analysis:

1. Competitive industry and high substitution means low market share

2. Advertising and marketing is limited hence low brand awareness

Dave & Buster’s Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Dave & Buster’s SWOT Analysis:

1.Strong opportunity to expand operations in Canada as they are   already successful in United States

2. Advertising and marketing can help boost the brand image globally specially in Canada

3. Utilise the uniqueness of being a restaurant and an entertainment hub

Dave & Buster’s Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Dave & Buster’s are as mentioned:

1. Threat from established competitors and new entrants

2. Rise in prices of raw materials can affect profitability

3. Unfavorable govt regulations can affect business

Dave & Buster’s Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Dave & Buster’s:

1. McDonalds

2. Pizza Hut

3. Burger King

Hence this concludes the Dave & Buster’s SWOT analysis.

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About Dave & Buster’s

Dave & Buster’s Overview
Parent Company	Oak Hill Capital Partners
Category	Restaurants
Sector	Food & Beverages
Tagline/ Slogan	Eat, Drink, Play, Watch Sports!
USP	Eat and Play combos
Dave & Buster’s STP
Segmentation	People looking for corporate parties, social parties, birthday parties
Target Market	Families looking for a memorable time together
Positioning	Clean, organized and efficient dining service for buffet meals

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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