Dave & Buster’s SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 3528

SWOT Analysis of Dave & Buster’s with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Dave & Buster’s

Parent Company

Oak Hill Capital Partners




Food & Beverages

Tagline/ Slogan

Eat, Drink, Play, Watch Sports!


Eat and Play combos



People looking for corporate parties, social parties, birthday parties

Target Group

Families looking for a memorable time together


Clean, organized and efficient dining service for buffet meals

SWOT Analysis


1. Present in almost all the states of US at over 65 locations

2. Special menu for individual guests based on health requirements

3. Running successfully for many decades having a strong legacy

4. Skilled chefs capable of preparing wide array of food offerings for unique customer needs

5. The employee strength of the organisation is over 8000 people

6. Apart from food, it offers games, entertainment hubs and arcades which is very popular among the children and youth


1. Competitive industry and high substitution means low market share

2. Advertising and marketing is limited hence low brand awareness


1.Strong opportunity to expand operations in Canada as they are   already successful in United States

2. Advertising and marketing can help boost the brand image globally specially in Canada

3. Utilise the uniqueness of being a restaurant and an entertainment hub


1. Threat from established competitors and new entrants

2. Rise in prices of raw materials can affect profitability

3. Unfavorable govt regulations can affect business



1. McDonalds

2. Pizza Hut

3. Burger King

The table above concludes the Dave & Buster’s SWOT analysis along with its marketing and brand parameters.


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