Dave & Buster’s SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Dave & Buster’s analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Dave & Buster’s SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Dave & Buster’s to benchmark its business & performance as compared to the competitors and industry. As of 2020, Dave & Buster’s is one of the leading brands in the food & beverages sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Dave & Buster’s competitors and includes Dave & Buster’s target market, segmentation, positioning & Unique Selling Proposition (USP).

Dave & Buster’s SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Dave & Buster’s Brand Analysis
Parent Company

Oak Hill Capital Partners

Category

Restaurants

Sector

Food & Beverages

Tagline/ Slogan

Eat, Drink, Play, Watch Sports!

USP

Eat and Play combos

Dave & Buster’s STP
Dave & Buster’s Segmentation

People looking for corporate parties, social parties, birthday parties

Dave & Buster’s Target Market

Families looking for a memorable time together

Dave & Buster’s Positioning

Clean, organized and efficient dining service for buffet meals

Dave & Buster’s SWOT Analysis
Dave & Buster’s Strengths

Below are the Strengths in the SWOT Analysis of Dave & Buster’s:

1. Present in almost all the states of US at over 65 locations

2. Special menu for individual guests based on health requirements

3. Running successfully for many decades having a strong legacy

4. Skilled chefs capable of preparing wide array of food offerings for unique customer needs

5. The employee strength of the organisation is over 8000 people

6. Apart from food, it offers games, entertainment hubs and arcades which is very popular among the children and youth

Dave & Buster’s Weaknesses

Here are the weaknesses in the Dave & Buster’s SWOT Analysis:

1. Competitive industry and high substitution means low market share

2. Advertising and marketing is limited hence low brand awareness

Dave & Buster’s Opportunities

Following are the Opportunities in Dave & Buster’s SWOT Analysis:

1.Strong opportunity to expand operations in Canada as they are   already successful in United States

2. Advertising and marketing can help boost the brand image globally specially in Canada

3. Utilise the uniqueness of being a restaurant and an entertainment hub

Dave & Buster’s Threats

The threats in the SWOT Analysis of Dave & Buster’s are as mentioned:

1. Threat from established competitors and new entrants

2. Rise in prices of raw materials can affect profitability

3. Unfavorable govt regulations can affect business

Dave & Buster’s Competition
Competitors

Below are the top 3 Dave & Buster’s competitors:

1. McDonalds

2. Pizza Hut

3. Burger King


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Dave & Buster’s. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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