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Burn Energy Drink SWOT Analysis

Published by MBA Skool Team in Food & Beverages category Last Updated: February 24, 2024Read time:

Here is a detailed SWOT analysis of Burn Energy Drink covering strengths, weaknesses, opportunities and threats.

Burn Energy Drink Strengths

  1. The only energy drink by the huge brand, Coca Cola
  2. Strong distribution network, available in 80 countries
  3. Strong digital and online marketing presence
  4. Large scale involvement in music concerts and other initiatives across the globe
  5. Association with sports events increases reach

Above are the strengths in the SWOT Analysis of Burn Energy Drink. The strengths of Burn Energy Drink looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Burn Energy Drink Weaknesses

  1. Unavailability in the growing market of India China
  2. Lack of product specific advertising in certain markets

These were the weaknesses in the Burn Energy Drink SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Burn Energy Drink Opportunities

  1. To form strategic alliances with companies with a ‘health conscious image’
  2. Expand its association with more popular sports like cricket, soccer etc.
  3. Launch of different flavours

Above we covered the opportunities in Burn Energy Drink SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Burn Energy Drink Threats

  1. Availability of substitutes like functional water etc.
  2. Increased consumer awareness regarding adverse health effects of such drinks
  3. Increasing regulation in emerging markets

The threats in the SWOT Analysis of Burn Energy Drink are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Burn Energy Drink SWOT analysis.

About Burn Energy Drink

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Burn Energy Drink Overview
Parent Company

Coca Cola




Food & Beverages

Tagline/ Slogan

Fuel Your Fire


The Coca Cola brand

Burn Energy Drink STP

Anyone who consumes caffeinated beverages

Target Market

Youth, both working professionals as well as students


Gives you the power to keep on going


This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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