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Monster SWOT Analysis

Published by MBA Skool Team in Media & Entertainment category Last Updated: April 08, 2024Read time:

Here is a detailed SWOT analysis of Monster covering strengths, weaknesses, opportunities and threats.

Monster Strengths

  1. High global presence
  2. Well-built network across various countries
  3. Provides multiple search option
  4. Provides suggestions and recommendations to job seekers on resume, interview, salary negotiations etc.
  5. Monster is the largest job search engine in the world, with over a million job postings at any time and over 150 million resumes
  6. Employs approximately 5,000 employees in 36 countries

Above are the strengths in the SWOT Analysis of Monster. The strengths of Monster looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Monster Weaknesses

  1. Limited reach due to restrained penetration of internet

These were the weaknesses in the Monster SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Monster Opportunities

  1. To persuade more companies to utilize the portal by emphasizing lower recruitment costs
  2. To persuade more employees to post their resume on website
  3. To integrate more closely with the HR department of various companies

Above we covered the opportunities in Monster SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Monster Threats

  1. Low internet penetration across various organization or locations
  2. Improved services and offerings by competitors
  3. Newly emerging competitive job portals

The threats in the SWOT Analysis of Monster are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Monster SWOT analysis.

Read Similar SWOT analysis

About Monster

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Monster Overview
Parent Company

Monster worldwide Inc


Website- job portal


Media & Entertainment

Tagline/ Slogan

Right Jobs, right candidates; Your calling is calling


Vast network of  potential employees and employers across the globe

Monster STP

Internet users job portal

Target Market

Internet users searching for better career opportunities


Positioned as a job portal providing exposure to global opportunities

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Monster. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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