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Discovery Channel SWOT Analysis

Published by MBA Skool Team in Media & Entertainment category Last Updated: May 09, 2024Read time:

Here is a detailed SWOT analysis of Discovery Channel covering strengths, weaknesses, opportunities and threats.

Discovery Channel Strengths

  1. Wide range of programmes
  2. Special focus on survival skills
  3. Available in Hindi, Tamil, Telugu, Bengali, English
  4. Special programmes on latest world tragedies
  5. Also available on HD

Above are the strengths in the SWOT Analysis of Discovery Channel. The strengths of Discovery Channel looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Discovery Channel Weaknesses

  1. Unwanted tickers during the programme
  2. Repetition of episodes
  3. Major focus is on wildlife, survival skills and accidents
  4. No Indianisation of any programme ie. All programmes are dubbed
  5. No Indian host
  6. Hardly a show targeting kids

These were the weaknesses in the Discovery Channel SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Discovery Channel Opportunities

  1. Can make special programmes for India
  2. Can introduce Indian hosts
  3. Scope for targeting kids
  4. Can go in other linguals such as Marathi, Gujrati etc.
  5. Tailor made programmes for domestic audience

Above we covered the opportunities in Discovery Channel SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Discovery Channel Threats

  1. Internet is reducing curiosity about particular topic
  2. Knowledge based tv channels need to reorganize and re-strategize themselves
  3. Majority of the shows are freely available on the internet without ad breaks

The threats in the SWOT Analysis of Discovery Channel are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Discovery Channel SWOT analysis.

About Discovery Channel

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Discovery Channel Overview
Parent Company

Discovery Communications, Inc.


Knowledge Based Channel


Media & Entertainment

Tagline/ Slogan

The world is just awesome


Exclusive videography and great photography along the world

Discovery Channel STP

15+ (male & female)

Target Market

Individual, SEC A,B,C


A channel which helps you discover the amazing world

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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