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Bandai Toys SWOT Analysis

Published by MBA Skool Team in Media & Entertainment category Last Updated: May 15, 2024Read time:

Here is a detailed SWOT analysis of Bandai Toys covering strengths, weaknesses, opportunities and threats.

Bandai Toys Strengths

  1. Major focus on characters popular for action appeal
  2. Makes accompanying audio visual games
  3. Popular characters like Ben 10, power rangers and Pokemon captured major market for toys
  4. Strategic bases in Asia to provide production side support
  5. Introduction of niche toys like virtual pets

Above are the strengths in the SWOT Analysis of Bandai Toys. The strengths of Bandai Toys looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Bandai Toys Weaknesses

  1. Limited reach in the global market
  2. Limited brand awareness compared to global manufacturers
  3. Low marketing focus outside Japan

These were the weaknesses in the Bandai Toys SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Bandai Toys Opportunities

  1. High growth in hobby and collectors business
  2. Demand for Japanese cartoon characters in world toy market
  3. Large audience for character based video games

Above we covered the opportunities in Bandai Toys SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Bandai Toys Threats

  1. No exclusivity for characters
  2. Cheap replicas available
  3. Intense competition from Nintendo in video games

The threats in the SWOT Analysis of Bandai Toys are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Bandai Toys SWOT analysis.

About Bandai Toys

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Bandai Toys Overview
Parent Company

Namco Bandai


Toy Brands & Manufacturers


Media & Entertainment

Tagline/ Slogan

Dreams and creations


Catchy toy names and characters along with toys featuring well known cartoon characters

Bandai Toys STP

Age group, preference of characters, gender

Target Market

Children (0-14 years) liking European and US characters and other popular series’ characters, toys associated with characters and not the figurines alone


Makes toys and games featuring characters with action appeal

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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