Naukri SWOT Analysis
Here is a detailed SWOT analysis of Naukri covering strengths, weaknesses, opportunities and threats.
SWOT analysis is a management strategy framework used by businesses like Naukri for assessing organization’s Strengths, Weaknesses, Opportunities, and Threats to guide strategic decision-making. Naukri.com is an online portal for recruitment classifieds, founded in 1997, operated and owned by Info Edge (India) Private Limited whose business portfolio also comprises of various classifieds’ portal such as jeevansathi, 99acres, shiksha etc, which are quite popular with Indian diaspora. Naukri enjoyed the advantage of entering early into the market and has established itself as a clear market leader in Indian e-commerce space with a staggering 77% internet traffic share, with approximately 5 crore resumes and more than one lakh recruiters. By examining these internal and external factors, Naukri can capitalize on advantages, mitigate risks, and chart a more competitive path forward. The major competitors of Naukri.com are Monster India, Timesjob and Shine who share approximately equal internet traffic share among themselves. Let us start the SWOT Analysis of Naukri below.
Naukri Strengths
- Naukri.com is a large database of Job Seekers and providers
- Integrated services also available on mobile through the Naukri app and mobile site
- Provides advices and suggestions to job seekers on resume, interviews, salary negotiations etc.
- Cost and time efficient for the employers to recruit employee having a particular skill set
- Naukri.com offers career management, resume guidance services, job postings etc
- The website has more than 40 million resumes registered
- Apart from Indian jobs, Naukri.com also opens up the job opportunties abroad
Above are the strengths in the SWOT Analysis of Naukri. The strengths of Naukri looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Naukri Weaknesses
- Intense competition means limited market share growth for Naukri
- The website faced issues while registering the brand name
These were the weaknesses in the Naukri SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Naukri Opportunities
- Naukri.com can persuade more companies to utilize the portal by emphasizing lower recruitment costs
- To persuade more employees to post their resume on website
- It can integrate more closely with the HR department of various companies
Above we covered the opportunities in Naukri SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Read more about Naukri
Naukri Threats
- Limited internet penetration across various organization or locations
- Improved services and offerings by competitors can affect dominance of Naukri.com
- Newly emerging competitive job portals
The threats in the SWOT Analysis of Naukri are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Naukri SWOT analysis.
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About Naukri
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Naukri Overview | |
|---|---|
| Parent Company |
InfoEdge India limited |
| Category |
Website-Job portal |
| Sector | |
| Tagline/ Slogan |
India’s no. 1 job site |
| USP |
Naukri.com has availability of huge database of potential employees as well as employers |
| Naukri STP | |
| Segmentation |
Internet users looking for a job portal |
| Target Market |
Internet users searching for better career opportunities |
| Positioning |
Naukri.com is positioned as a leading job portal in India with highest magnitude of database available |
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