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Sky Sports SWOT Analysis

Published by MBA Skool Team in Media & Entertainment category Last Updated: April 05, 2023Read time:

Here is a detailed SWOT analysis of Sky Sports covering strengths, weaknesses, opportunities and threats.

Sky Sports Strengths

  1. Popular brand name
  2. Showcases big sports events
  3. Many Channels for showing a spectrum of sporting content
  4. HD and 3D available

Above are the strengths in the SWOT Analysis of Sky Sports. The strengths of Sky Sports looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Sky Sports Weaknesses

  1. Price of individually viewing channel is high
  2. Sky Sports team made comments which caused a huge uproar

These were the weaknesses in the Sky Sports SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Sky Sports Opportunities

  1. Tieups with more sports events
  2. Localization in markets like India and South Asia

Above we covered the opportunities in Sky Sports SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Sky Sports Threats

  1. Threat from different sports channels worldwide
  2. Live streaming of matches on internet affects viewership

The threats in the SWOT Analysis of Sky Sports are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Sky Sports SWOT analysis.

About Sky Sports

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Sky Sports

Parent Company

British Sky Broadcasting


Sports TV Channels


Media & Entertainment

Tagline/ Slogan

What do you want to watch; Entertainment your way; Believe in Better


One of the most popular sports channel in the world

Sky Sports STP

Sports enthusiasts

Target Market

18-30 middle and upper class


Sport's entertainment at its best

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
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