Star Sports SWOT Analysis

Published in Media & Entertainment category by MBA Skool Team, Last Updated: April 12, 2020

Here is a detailed SWOT analysis of Star Sports covering strengths, weaknesses, opportunities and threats.

Star Sports Strengths

  1. Popular brand name in India, South Asia, UK
  2. Showcases big sports events along with ESPN
  3. Good Quality Fillers when no live content is on
  4. Star Cricket is a dedicated cricket channel showing all major cricket tournaments

Above are the strengths in the SWOT Analysis of Star Sports. The strengths of Star Sports looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Star Sports Weaknesses

  1. Price of individually viewing channel is high
  2. Overshadowed by ESPN in many markets

These were the weaknesses in the Star Sports SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Star Sports Opportunities

  1. More Independent Live Coverage
  2. Regional Programs and events

Above we covered the opportunities in Star Sports SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Star Sports Threats

  1. Threat from different sports channels
  2. Online live streaming of live matches

The threats in the SWOT Analysis of Star Sports are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

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Hence this concludes the Star Sports SWOT analysis.

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About Star Sports

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Star Sports Overview
Parent Company

ESPN and Star TV

Category

Sports TV Channels

Sector

Media & Entertainment

Tagline/ Slogan

We Know your Game

USP

Right for English Premier League and major cricket tournaments in Asia

Star Sports STP
Segmentation

Male sports enthusiasts

Target Market

18-30 male middle and upper class

Positioning

The best in sports entertainment around the world


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Star Sports. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
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