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Star Sports SWOT Analysis

Published by MBA Skool Team in Media & Entertainment category Last Updated: April 11, 2023Read time:

Here is a detailed SWOT analysis of Star Sports covering strengths, weaknesses, opportunities and threats.

Star Sports Strengths

  1. Popular brand name in India, South Asia, UK
  2. Showcases big sports events along with ESPN
  3. Good Quality Fillers when no live content is on
  4. Star Cricket is a dedicated cricket channel showing all major cricket tournaments

Above are the strengths in the SWOT Analysis of Star Sports. The strengths of Star Sports looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Star Sports Weaknesses

  1. Price of individually viewing channel is high
  2. Overshadowed by ESPN in many markets

These were the weaknesses in the Star Sports SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Star Sports Opportunities

  1. More Independent Live Coverage
  2. Regional Programs and events

Above we covered the opportunities in Star Sports SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Star Sports Threats

  1. Threat from different sports channels
  2. Online live streaming of live matches

The threats in the SWOT Analysis of Star Sports are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Star Sports SWOT analysis.

Read Similar SWOT analysis

About Star Sports

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Star Sports Overview
Parent Company

ESPN and Star TV


Sports TV Channels


Media & Entertainment

Tagline/ Slogan

We Know your Game


Right for English Premier League and major cricket tournaments in Asia

Star Sports STP

Male sports enthusiasts

Target Market

18-30 male middle and upper class


The best in sports entertainment around the world

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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