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Dharma Productions SWOT Analysis

Published by MBA Skool Team in Media & Entertainment category Last Updated: May 04, 2024Read time:

Here is a detailed SWOT analysis of Dharma Productions covering strengths, weaknesses, opportunities and threats.

Dharma Productions Strengths

  1. Strongbacking of experienced film makers
  2. Wide variety of films leading to wider audience
  3. High recognition all across the world.
  4. Many awards to the movies made which increases the brand position and equity.
  5. In house directors and top celebrities like Shahrukh Khan, Hritik Roshan etc

Above are the strengths in the SWOT Analysis of Dharma Productions. The strengths of Dharma Productions looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Dharma Productions Weaknesses

  1. Piracy may cause loss in revenue
  2. Penetration is not much in rural marketand controversies with other production houses

These were the weaknesses in the Dharma Productions SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Dharma Productions Opportunities

  1. Increase brand reputation by producing commercials with both national and international brands
  2. More offbeat films to cater to different segments

Above we covered the opportunities in Dharma Productions SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Dharma Productions Threats

  1. Heavy competition from the competitors
  2. Legal and govt regulations
  3. Alternate sources of entertainment which causes credible threat to film industry suchas cricket and politics

The threats in the SWOT Analysis of Dharma Productions are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Dharma Productions SWOT analysis.

About Dharma Productions

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Dharma Productions Overview
Parent Company

Dharma Productions


Film production


Media & Entertainment

Tagline/ Slogan

Lots of stories to be told...Lots of hidden talent to be discovered...and lots of movies to be made.


Indian film production company with lots of great movies

Dharma Productions STP

Cinematic viewers

Target Market

Medium and High end of the pyramid


Something for everyone.

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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