PC World SWOT Analysis

Published in Media & Entertainment category by MBA Skool Team, Last Updated: April 12, 2020

Here is a detailed SWOT analysis of PC World covering strengths, weaknesses, opportunities and threats.

PC World Strengths

  1. It is the world’s largest selling computing magazine.
  2. It boasts of a circulation of more than 8 lakh copies.
  3. The magazine is published in several countries around the world including India, Australia, Bangladesh, Germany, Italy, Brazil, Spain, Turkey etc.
  4. The brand is very popular internationally.

Above are the strengths in the SWOT Analysis of PC World. The strengths of PC World looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

PC World Weaknesses

  1. The brand has tremendous competition these days from other websites and blogs, which affects market share
  2. The magazine is assessed to be too tedious and detailed for lay men.

These were the weaknesses in the PC World SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

PC World Opportunities

  1. The magazine can increase its popularity by offering discounted subscriptions to students from technology institutes.
  2. By building popular applications on the virtual space the brand can increase its popularity.
  3. By covering more personal technology products than their current spectrum the magazine can introduce variety as well as attract readership.

Above we covered the opportunities in PC World SWOT Analysis. The opportunities for any brand can include prospects of future growth.

PC World Threats

  1. In India there are several TV shows that cater to technology and computer enthusiasts.
  2. The internet is a huge and cheaper source of similar information.
  3. There are many old and new technological magazine offering similar content hence the magazine operates in a very competitive space.

The threats in the SWOT Analysis of PC World are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the PC World SWOT analysis.

Continue reading more about the brand/company.

About PC World

The table below gives the brand overview along with its target market, segmentation, positioning & USP

PC World Overview
Parent Company

IDG

Category

Magazines

Sector

Media & Entertainment

Tagline/ Slogan

Where in the World? PC World

USP

One of the most popular computing magazines in the world

PC World STP
Segmentation

Technology and computer enthusiasts

Target Market

Technology and computer enthusiasts in the USA and all over the world

Positioning

A magazine that addresses all computing and technology related issues of the tech savvy.


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to PC World. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

Continue Reading:


The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute

Share this Page on:
Facebook ShareTweetShare on Linkedin