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Ogilvy & Mather SWOT Analysis

Published by MBA Skool Team in Media & Entertainment category Last Updated: April 15, 2024Read time:

Here is a detailed SWOT analysis of Ogilvy & Mather covering strengths, weaknesses, opportunities and threats.

Ogilvy & Mather Strengths

  1. 0 offices in 120 countries with 18000 employees
  2. Strong distribution all over the world
  3. High reputation for quality work to corporates
  4. High number of mergers and acquisitions for expansion
  5. One of the biggest names in the world of advertising

Above are the strengths in the SWOT Analysis of Ogilvy & Mather. The strengths of Ogilvy & Mather looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Ogilvy & Mather Weaknesses

  1. Market share is limited due to many competitors
  2. Geographic penetration is also limited

These were the weaknesses in the Ogilvy & Mather SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Ogilvy & Mather Opportunities

  1. Online advertising is a new source of revenue
  2. Adapting new strategies for market research brings in more revenues
  3. Decentralised decision making is helpful as local marketing needs vary from one region to another

Above we covered the opportunities in Ogilvy & Mather SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Ogilvy & Mather Threats

  1. Increasing lawsuits due to sheer negligence in preparation of ads
  2. Recession may hit the industry as cut is primarily on marketing budget of corporates
  3. Cut-throat competition offered by other players in the industry

The threats in the SWOT Analysis of Ogilvy & Mather are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Ogilvy & Mather SWOT analysis.

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About Ogilvy & Mather

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Ogilvy & Mather Overview
Parent Company

WPP plc


Advertising,marketing and public relations


Media & Entertainment

Tagline/ Slogan

Only a first class business, then in a first class way


It is a subsidiary of WPP

Ogilvy & Mather STP

Corporate Organizations

Target Market

Well-established organizations in need of Marketing communications agency


Built in Ogilvy values where successful advertising is a product of the information of the customer

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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