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Saputo SWOT Analysis

Published by MBA Skool Team in Food & Beverages category Last Updated: July 20, 2023Read time:

Here is a detailed SWOT analysis of Saputo covering strengths, weaknesses, opportunities and threats.

Saputo Strengths

  1. Products are sold in more than 50 countries under well-known brand names such as Saputo, Alexis de Portneuf, Armstrong, Baxter, Dairyland, Danscorella, Dragone, etc.
  2. It employs close to 5,500 people. Within the Dairy Products sector, it operates 17 plants in the United States, as well as 11 plants and a network of 17 distribution centers in Canada.
  3. Operational efficiencies, higher sales volumes, better product mix and lower transportation costs
  4. Consolidated manufacturing and distribution activities with nearly 10,000 employees
  5. In the Grocery Products sector, Saputo operates five plants in Canada and a direct store delivery network of 53 warehouses and five distribution centers

Above are the strengths in the SWOT Analysis of Saputo. The strengths of Saputo looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Saputo Weaknesses

  1. Increased promotional and other costs, as well as higher milk costs resulting from the revised milk pricing formula in California
  2. Unfavourable relationship between the average block market per pound of cheese and the cost of milk as raw material
  3. High competitiveness of selling price in the export market

These were the weaknesses in the Saputo SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Saputo Opportunities

  1. Capital investments in the growing specialty cheese and value-added milk categories will help increase capacity and strengthen the Company’s market presence
  2. Anticipated increase in prices and demand for dairy products in the export market in Argentina
  3. Focus on increasing sales volumes in the snack-cake category

Above we covered the opportunities in Saputo SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Saputo Threats

  1. Fluctuations in foreign exchange between the Canadian and the US dollar
  2. Decline in consumer milk consumption
  3. Challenges with respect to obtaining milk supply at prices competitive with the selling price of cheese in Europe

The threats in the SWOT Analysis of Saputo are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Saputo SWOT analysis.

About Saputo

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Saputo Overview
Parent Company

Saputo Inc.


Food Processing


Food & Beverages

Tagline/ Slogan

Standing Together, Looking Ahead; A whole world of cheese


Craftsmanship of employees, combined with their passion and innovation to makes sure it continues to produce award winning products

Saputo STP

Products: cheese, fluid milk, yogurt, dairy ingredients and snack-cakes

Target Market

Housewives, chefs, restaurants


Committed to offering consumers & customers quality products

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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