CiCi's Pizza SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of CiCi's Pizza analyses the brand/company with its strengths, weaknesses, opportunities & threats. In CiCi's Pizza SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like CiCi's Pizza to benchmark its business & performance as compared to the competitors and industry. CiCi's Pizza is one of the leading brands in the food & beverages sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top CiCi's Pizza competitors and includes CiCi's Pizza target market, segmentation, positioning & Unique Selling Proposition (USP).

CiCi's Pizza SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
CiCi's Pizza Brand Analysis
Parent Company

CiCi's Pizza

Category

Restaurants

Sector

Food & Beverages

Tagline/ Slogan

-

USP

Good service and good pizzas at outlets

CiCi's Pizza STP
CiCi's Pizza Segmentation

Restaurants and food chains

CiCi's Pizza Target Market

Children and youth from middle and upper class

CiCi's Pizza Positioning

Serves your favorite pizzas in the fastest time

CiCi's Pizza SWOT Analysis
CiCi's Pizza Strengths

Below are the Strengths in the SWOT Analysis of CiCi's Pizza:

1. CiCi's Pizza has held one of the top place in the pizza category for Restaurants & Institutions "Consumers' Choice in Chains"
2. It has featured in the list of America's Healthiest and best Restaurants
3. Wide variety of food with pizza, pasta, salad, and dessert buffet featuring up to 20 varieties of pizza
4. Its present in approximately 600 franchised and corporately owned restaurants in most US states

5. It enjoys decades of brand heritage and equity

6. Provides customized pizzas at no additional cost

7. Provides catering and gift cards

CiCi's Pizza Weaknesses

Here are the weaknesses in the CiCi's Pizza SWOT Analysis:

1. Limited to the U.S. and no international presence
2. High fat and high calorie content food, does not cater to health conscious segment

CiCi's Pizza Opportunities

Following are the Opportunities in CiCi's Pizza SWOT Analysis:

1. New Pizzas with different crust sizes and flavors.
2. Venture into newer markets/countries

3. Special offers and more marketing exercises can boost business

CiCi's Pizza Threats

The threats in the SWOT Analysis of CiCi's Pizza are as mentioned:

1. Health conscious segment

2. The rising prices of special ingredients like cheese, used in pizzas

3. Increasing business efforts of competitors can reduce their market share

Competition
Competitors

Below are the top 3 CiCi's Pizza competitors:

1. Pizza Hut
2. Papa John's
3. Dominos


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to CiCi's Pizza. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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