CiCi's Pizza SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of CiCi's Pizza analyses the brand by its strengths, weaknesses, opportunities & threats. In CiCi's Pizza SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like CiCi's Pizza to benchmark its business & performance as compared to the competitors. CiCi's Pizza is one of the leading brands in the food & beverages sector.

The article below lists the CiCi's Pizza SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the CiCi's Pizza SWOT Analysis:

SWOT Analysis of CiCi's Pizza

For CiCi's Pizza, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

CiCi's Pizza Strengths

The strengths of CiCi's Pizza looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of CiCi's Pizza :

1. CiCi's Pizza has held one of the top place in the pizza category for Restaurants & Institutions "Consumers' Choice in Chains"
2. It has featured in the list of America's Healthiest and best Restaurants
3. Wide variety of food with pizza, pasta, salad, and dessert buffet featuring up to 20 varieties of pizza
4. Its present in approximately 600 franchised and corporately owned restaurants in most US states

5. It enjoys decades of brand heritage and equity

6. Provides customized pizzas at no additional cost

7. Provides catering and gift cards

CiCi's Pizza Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the CiCi's Pizza SWOT Analysis:

1. Limited to the U.S. and no international presence
2. High fat and high calorie content food, does not cater to health conscious segment


CiCi's Pizza Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in CiCi's Pizza SWOT Analysis:

1. New Pizzas with different crust sizes and flavors.
2. Venture into newer markets/countries

3. Special offers and more marketing exercises can boost business

CiCi's Pizza Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of CiCi's Pizza are as mentioned:

1. Health conscious segment

2. The rising prices of special ingredients like cheese, used in pizzas

3. Increasing business efforts of competitors can reduce their market share


CiCi's Pizza Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of CiCi's Pizza:

1. Pizza Hut
2. Papa John's
3. Dominos

Hence this concludes the CiCi's Pizza SWOT analysis.

Continue reading more about the brand/company.

About CiCi's Pizza

CiCi's Pizza Overview
Parent Company

CiCi's Pizza

Category

Restaurants

Sector

Food & Beverages

Tagline/ Slogan

-

USP

Good service and good pizzas at outlets

CiCi's Pizza STP
Segmentation

Restaurants and food chains

Target Market

Children and youth from middle and upper class

Positioning

Serves your favorite pizzas in the fastest time


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to CiCi's Pizza. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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