Hooters SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 2909

SWOT Analysis of Hooters with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Chanticleer Holdings




Food and Beverages

Tagline/ Slogan

Delightfully Tacky, Yet Unrefined


Appeal of its waitresses called hooter girls



Income, Age and Lifestyle

Target Group

Youth and adults from upper-middle and upper segment


Casual beach-themed featuring music, sports on large flat screens with an American fast food menu

SWOT Analysis


1. More than 450+ Hooters throughout the United States and 20+ other countries
2. Hooters has actively supported charities through its Hooters Community Endowment Fund
3. Involved in sponsoring many sports events and holds its own beauty pageants
4. Provides gift cards and online ordering

5. Created a globally recognized icon through the hooter girls

6. Promoting its brand through hooters' magazine, calendar and other merchandizes

7. Its product portfolio includes Burgers, Chicken Wings, Seafood, Full bar


1. Various law suits due to gender discrimination in hiring
2. Criticisms due to scantily clad waitresses
3. Very high calorific content in food is avoided by health conscious people


1. Seasonal menus can be tried out in keeping with the burger/fast food theme
2. Extension into merchandising

3. The brand can extend its operations in other places promoting tourism for youth and adults


1. Issues related to objectifying women
2. Cannot venture into certain countries due to sensitivity issues

3. Competition from other restaurant chains as substitutes



1. Twin Peaks
2. Tilted Kilt
3. Mugs and Jugs

The table above concludes the Hooters SWOT analysis along with its marketing and brand parameters.


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