Hooters SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 4967

SWOT analysis of Hooters analyses the brand/company with its strengths, weaknesses, opportunities & threats. Hooters is one of the leading brands in the food & beverages sector. The table below also lists the top Hooters competitors and elaborates Hooters segmentation, targeting, positioning & USP.


Parent Company

Chanticleer Holdings




Food & Beverages

Tagline/ Slogan

Delightfully Tacky, Yet Unrefined


Appeal of its waitresses called hooter girls

Hooters STP


Income, Age and Lifestyle

Target Group

Youth and adults from upper-middle and upper segment


Casual beach-themed featuring music, sports on large flat screens with an American fast food menu

Hooters SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Hooters. Strengths are:

1. More than 450+ Hooters throughout the United States and 20+ other countries
2. Hooters has actively supported charities through its Hooters Community Endowment Fund
3. Involved in sponsoring many sports events and holds its own beauty pageants
4. Provides gift cards and online ordering

5. Created a globally recognized icon through the hooter girls

6. Promoting its brand through hooters' magazine, calendar and other merchandizes

7. Its product portfolio includes Burgers, Chicken Wings, Seafood, Full bar


Here are the weaknesses in the Hooters SWOT Analysis:

1. Various law suits due to gender discrimination in hiring
2. Criticisms due to scantily clad waitresses
3. Very high calorific content in food is avoided by health conscious people


Following are the Opportunities in Hooters SWOT Analysis:

1. Seasonal menus can be tried out in keeping with the burger/fast food theme
2. Extension into merchandising

3. The brand can extend its operations in other places promoting tourism for youth and adults


The threats in the SWOT Analysis of Hooters are as mentioned:

1. Issues related to objectifying women
2. Cannot venture into certain countries due to sensitivity issues

3. Competition from other restaurant chains as substitutes

Hooters Competition


Below are the top 3 Hooters competitors:

1. Twin Peaks
2. Tilted Kilt
3. Mugs and Jugs

The brandguide table above concludes the Hooters SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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