Published in Food & Beverages category by MBA Skool Team
Hooters is one of the leading brands in the food & beverages sector. Hooters SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Hooters:
More than 450+ Hooters throughout the United States and 20+ other countries
Hooters has actively supported charities through its Hooters Community Endowment Fund
Involved in sponsoring many sports events and holds its own beauty pageants
Provides gift cards and online ordering
Created a globally recognized icon through the hooter girls
Promoting its brand through hooters' magazine, calendar and other merchandizes
Its product portfolio includes Burgers, Chicken Wings, Seafood, Full bar
Above are the strengths in the SWOT Analysis of Hooters. The strengths of Hooters looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Various law suits due to gender discrimination in hiring
Criticisms due to scantily clad waitresses
Very high calorific content in food is avoided by health conscious people
These were the weaknesses in the Hooters SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Seasonal menus can be tried out in keeping with the burger/fast food theme
Extension into merchandising
The brand can extend its operations in other places promoting tourism for youth and adults
Above we covered the opportunities in Hooters SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Issues related to objectifying women
Cannot venture into certain countries due to sensitivity issues
Competition from other restaurant chains as substitutes
The threats in the SWOT Analysis of Hooters are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Hooters SWOT analysis.
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The table below gives the brand overview along with its target market, segmentation, positioning & USP
Youth and adults from upper-middle and upper segment
Casual beach-themed featuring music, sports on large flat screens with an American fast food menu
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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