Hooters SWOT Analysis, Competitors & USP

Hooters

Parent Company

Chanticleer Holdings

Category

Restaurant

Sector

Food & Beverages

Tagline/ Slogan

Delightfully Tacky, Yet Unrefined

USP

Appeal of its waitresses called hooter girls

Hooters STP

Segment

Income, Age and Lifestyle

Target Group

Youth and adults from upper-middle and upper segment

Positioning

Casual beach-themed featuring music, sports on large flat screens with an American fast food menu

Hooters SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Hooters. Strengths are:

1. More than 450+ Hooters throughout the United States and 20+ other countries
2. Hooters has actively supported charities through its Hooters Community Endowment Fund
3. Involved in sponsoring many sports events and holds its own beauty pageants
4. Provides gift cards and online ordering

5. Created a globally recognized icon through the hooter girls

6. Promoting its brand through hooters' magazine, calendar and other merchandizes

7. Its product portfolio includes Burgers, Chicken Wings, Seafood, Full bar

Weaknesses

Here are the weaknesses of Hooters :

1. Various law suits due to gender discrimination in hiring
2. Criticisms due to scantily clad waitresses
3. Very high calorific content in food is avoided by health conscious people

Opportunities

Following are the Opportunities of Hooters :

1. Seasonal menus can be tried out in keeping with the burger/fast food theme
2. Extension into merchandising

3. The brand can extend its operations in other places promoting tourism for youth and adults

Threats

The threats of Hooters are as mentioned :

1. Issues related to objectifying women
2. Cannot venture into certain countries due to sensitivity issues

3. Competition from other restaurant chains as substitutes

Hooters Competition

Competitors

Below are the 3 main Hooters competitors :

1. Twin Peaks
2. Tilted Kilt
3. Mugs and Jugs