Hooters SWOT Analysis, Competitors & USP
SWOT analysis of Hooters analyses the brand by its strengths, weaknesses, opportunities & threats. In Hooters SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Hooters to benchmark its business & performance as compared to the competitors. Hooters is one of the leading brands in the food & beverages sector.
The table below lists the Hooters SWOT (Strengths, Weaknesses, Opportunities, Threats), top Hooters competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
| Hooters Brand Analysis | |
|---|---|
| Parent Company |
Chanticleer Holdings |
| Category |
Restaurant |
| Sector | |
| Tagline/ Slogan |
Delightfully Tacky, Yet Unrefined |
| USP |
Appeal of its waitresses called hooter girls |
| Hooters STP | |
| Segment |
Income, Age and Lifestyle |
| Target Group |
Youth and adults from upper-middle and upper segment |
| Positioning |
Casual beach-themed featuring music, sports on large flat screens with an American fast food menu |
| SWOT Analysis of Hooters | |
| Hooters Strengths |
Below are the Strengths in the SWOT Analysis of Hooters: 1. More than 450+ Hooters throughout the United States and 20+ other countries 5. Created a globally recognized icon through the hooter girls 6. Promoting its brand through hooters' magazine, calendar and other merchandizes 7. Its product portfolio includes Burgers, Chicken Wings, Seafood, Full bar |
| Hooters Weaknesses |
Here are the weaknesses in the Hooters SWOT Analysis: 1. Various law suits due to gender discrimination in hiring |
| Hooters Opportunities |
Following are the Opportunities in Hooters SWOT Analysis: 1. Seasonal menus can be tried out in keeping with the burger/fast food theme 3. The brand can extend its operations in other places promoting tourism for youth and adults |
| Hooters Threats |
The threats in the SWOT Analysis of Hooters are as mentioned: 1. Issues related to objectifying women 3. Competition from other restaurant chains as substitutes |
| Hooters Competition | |
| Hooters Competitors |
Below are the top 3 competitors of Hooters: 1. Twin Peaks |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Hooters. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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