Hooters SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Hooters analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Hooters SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Hooters to benchmark its business & performance as compared to the competitors and industry. As of 2020, Hooters is one of the leading brands in the food & beverages sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Hooters competitors and includes Hooters target market, segmentation, positioning & Unique Selling Proposition (USP).

Hooters SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Hooters Brand Analysis
Parent Company

Chanticleer Holdings

Category

Restaurant

Sector

Food & Beverages

Tagline/ Slogan

Delightfully Tacky, Yet Unrefined

USP

Appeal of its waitresses called hooter girls

Hooters STP
Hooters Segmentation

Income, Age and Lifestyle

Hooters Target Market

Youth and adults from upper-middle and upper segment

Hooters Positioning

Casual beach-themed featuring music, sports on large flat screens with an American fast food menu

Hooters SWOT Analysis
Hooters Strengths

Below are the Strengths in the SWOT Analysis of Hooters:

1. More than 450+ Hooters throughout the United States and 20+ other countries
2. Hooters has actively supported charities through its Hooters Community Endowment Fund
3. Involved in sponsoring many sports events and holds its own beauty pageants
4. Provides gift cards and online ordering

5. Created a globally recognized icon through the hooter girls

6. Promoting its brand through hooters' magazine, calendar and other merchandizes

7. Its product portfolio includes Burgers, Chicken Wings, Seafood, Full bar

Hooters Weaknesses

Here are the weaknesses in the Hooters SWOT Analysis:

1. Various law suits due to gender discrimination in hiring
2. Criticisms due to scantily clad waitresses
3. Very high calorific content in food is avoided by health conscious people

Hooters Opportunities

Following are the Opportunities in Hooters SWOT Analysis:

1. Seasonal menus can be tried out in keeping with the burger/fast food theme
2. Extension into merchandising

3. The brand can extend its operations in other places promoting tourism for youth and adults

Hooters Threats

The threats in the SWOT Analysis of Hooters are as mentioned:

1. Issues related to objectifying women
2. Cannot venture into certain countries due to sensitivity issues

3. Competition from other restaurant chains as substitutes

Hooters Competition
Competitors

Below are the top 3 Hooters competitors:

1. Twin Peaks
2. Tilted Kilt
3. Mugs and Jugs


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Hooters. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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