Panda Express SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Panda Express analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Panda Express SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Panda Express to benchmark its business & performance as compared to the competitors and industry. As of 2020, Panda Express is one of the leading brands in the food & beverages sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Panda Express competitors and includes Panda Express target market, segmentation, positioning & Unique Selling Proposition (USP).

Panda Express SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Panda Express Brand Analysis
Parent Company

Panda Restaurant Group Inc.

Category

Restaurants

Sector

Food & Beverages

Tagline/ Slogan

-

USP

Quality meals made with fresh and premium ingredients served fast and hot

Panda Express STP
Panda Express Segmentation

Food and beverage restaurant chains

Panda Express Target Market

Youth and Adults from middle to upper income groups

Panda Express Positioning

A fine dining Chinese restaurant

Panda Express SWOT Analysis
Panda Express Strengths

Below are the Strengths in the SWOT Analysis of Panda Express:

1.  It is the largest American Chinese restaurant chain in the United States
2. It has close to 1,700 plus restaurants located across all different states in the United States
3. Offers a variety of food along with combo meals
4.  Panda Express is among the US's 25 largest quick-service operations and Asian quick-serve category

5. The chain was one of the earliest entrants into the supermarket arena

6. Strategically located in mall food courts and other non-traditional venues including airports, college campuses, and theme parks

7. It has a successful track record of making Asian cuisine accessible to the masses

8. Strong following among Asian, Hispanic, and Caucasian diners

9. Leveraged lovable pandas in their name

Panda Express Weaknesses

Here are the weaknesses in the Panda Express SWOT Analysis:

1. Restricted to one cuisine thus restricting its customer base
2. Specialty ingredients used in Chinese food might be difficult to source and store

3. Restricted in a few geographies means lower brand recall

Panda Express Opportunities

Following are the Opportunities in Panda Express SWOT Analysis:

1. There is a large Chinese base in the US leading to huge customer base
2. Venturing into newer markets
3. Introducing more items on its menu

Panda Express Threats

The threats in the SWOT Analysis of Panda Express are as mentioned:

1. Managing huge employee base can be an issue
2. Stiff competition from multi cuisine restaurants
3. Presence of strong competitors in the Chinese restaurant segment

Panda Express Competition
Competitors

Below are the top 3 Panda Express competitors:

1. Pei Wei Asian Diner
2. Sarku Japan
3. P.F. Chang’s


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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