Published in Food & Beverages category by MBA Skool Team
Tim Hortons is one of the leading brands in the food & beverages sector. Tim Hortons SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Tim Hortons:
It is Canada's largest fast food service with over 100,000 employees
It had 4,500+ restaurants in Canada, 800 in the United States
It was founded in 1964 and has enjoyed a strong brand image
Tim Hortons commands majority of the Canadian market for baked goods and holds major of the Canadian coffee market
It has been purchased by Burger King in this August 2014 and they now are the third-largest operator of fast food restaurants in the world
Nutritional information on most of its menu items is made available by the company in a two-page brochure and is available online
Canadian Business magazine has twice named Tim Hortons as the best-managed brand in Canada
It also promotes itself through the Tim Horton Children's Foundation
Above are the strengths in the SWOT Analysis of Tim Hortons. The strengths of Tim Hortons looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Tim Hortons Weaknesses
It announced closing many stores in the north eastern US due to high competition
According to the blog Coffee and Conversation, "Tim Hortons does not sell organic coffee, does not sell Fair trade coffee, and does not disclose the source of its green beans"
Does not cater to the health conscious segment
These were the weaknesses in the Tim Hortons SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Children and Youth from middle and upper middle class
To serve customers delicious items at an amazing value
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