Chuck E. Cheese's SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 3053

SWOT Analysis of Chuck E. Cheese's with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Chuck E. Cheese's

Parent Company

Apollo Global Management


Family Entertainment Center


Food and Beverages

Tagline/ Slogan

Where a Kid can be a Kid


A family entertainment center providing  food, entertainment and arcade at the same place



Families looking to spend a night of food and entertainment with their kids

Target Group

Kids and Parents of Middle and upper class segment


A family entertainment center with food, games and entertainment together

SWOT Analysis


1. Presence of fun and entertainment options along with food
2. Serves families with and groups of kids coming for parties or events
3. Economies of scale achieved in Pizza and salad making as the scope of the menu is narrow
4. A strong entertainment and arcade game center ensuring people can come with a sole purpose of being entertained

5. More than 550+ stores

6. Ensuring safety of children once they are inside the premises

7. Presence of online games giving rise to incentives for visiting the center


1. The brand is restricted to US with no global presence means low market share
2. Environment more suited for entertainment and gaming rather than dining


1. Increase in food menu options
2. Conducting game competitions and handing out prizes to evoke more interest
3. Possessing some high-tech games that would interest the youth population and increase their market share


1. Increasing interest towards online games
2. Competitors in the food industry like Pizza Hut offering better options
3. Similar family entertainment centers like John’s incredible Pizza providing better ambience

4. Lack of interest among parents to take kids out



1. John’s Incredible Pizza
2. Dave & Buster’s
3. Peter Piper Pizza

4. Pizza Hut

5. Dominos

6. Mc Donalds

The table above concludes the Chuck E. Cheese's SWOT analysis along with its marketing and brand parameters.


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