Cracker Barrel Old Country Store SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Cracker Barrel Old Country Store analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Cracker Barrel Old Country Store SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Cracker Barrel Old Country Store to benchmark its business & performance as compared to the competitors and industry. As of 2020, Cracker Barrel Old Country Store is one of the leading brands in the food & beverages sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Cracker Barrel Old Country Store competitors and includes Cracker Barrel Old Country Store target market, segmentation, positioning & Unique Selling Proposition (USP).

Cracker Barrel Old Country Store SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Cracker Barrel Old Country Store Brand Analysis
Parent Company

CBRL Group

Category

Restaurants

Sector

Food & Beverages

Tagline/ Slogan

Eat,Shop,Relax

USP

Provision of restaurant and store at the same location

Cracker Barrel Old Country Store STP
Cracker Barrel Old Country Store Segmentation

People going for a shopping night out and complimenting it with dinner

Cracker Barrel Old Country Store Target Market

Middle class and upper class families

Cracker Barrel Old Country Store Positioning

Shopping and Dining together

Cracker Barrel Old Country Store SWOT Analysis
Cracker Barrel Old Country Store Strengths

Below are the Strengths in the SWOT Analysis of Cracker Barrel Old Country Store:

1. Easy attraction towards families who wish to shop and dine at the same day
2. Presence of an ‘online shopping’ option
3. Extensive advertising enabling creation of high brand equity
4. Serving more than 600+ locations with 70000+ employees

5. Providing a rich musical and fun experience for the people shopping and dining

6. Separate Lunch and Dinner menus along with separate menu for kids

7. CSR activities as seen in the establishment of ‘Cracker Barrel Foundation’ in the field of education, HR, cultural affairs and environment

Cracker Barrel Old Country Store Weaknesses

Here are the weaknesses in the Cracker Barrel Old Country Store SWOT Analysis:

1. Presence limited to US and no global reach compared to global leaders
2. Surrounded by controversies towards discrimination in the past leading to dilution of brand equity
3. No online ordering facility available for the restaurant

Cracker Barrel Old Country Store Opportunities

Following are the Opportunities in Cracker Barrel Old Country Store SWOT Analysis:

1. Establishment of kids’ fun area to attract more families
2. Enabling order online facility for restaurants to increase the restaurants’ brand equity
3. Expansion of menu covering the northern-theme to increase market share

Cracker Barrel Old Country Store Threats

The threats in the SWOT Analysis of Cracker Barrel Old Country Store are as mentioned:

1. Increase in online shopping through e-commerce sites
2. Restaurants that provide both northern and southern theme food
3. People moving away from fast food

Cracker Barrel Old Country Store Competition
Competitors

Below are the top 5 Cracker Barrel Old Country Store competitors:

1. Denny’s
2. Bob Evans
3. Applebees

4. IHOP

5. Ruby Tuesday

 

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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