Published in Food & Beverages category by MBA Skool Team
Cracker Barrel Old Country Store is one of the leading brands in the food & beverages sector. Cracker Barrel Old Country Store SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Cracker Barrel Old Country Store:
Easy attraction towards families who wish to shop and dine at the same day
Presence of an ‘online shopping’ option
Extensive advertising enabling creation of high brand equity
Serving more than 600+ locations with 70000+ employees
Providing a rich musical and fun experience for the people shopping and dining
Separate Lunch and Dinner menus along with separate menu for kids
CSR activities as seen in the establishment of ‘Cracker Barrel Foundation’ in the field of education, HR, cultural affairs and environment
Above are the strengths in the SWOT Analysis of Cracker Barrel Old Country Store. The strengths of Cracker Barrel Old Country Store looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Cracker Barrel Old Country Store Weaknesses
Presence limited to US and no global reach compared to global leaders
Surrounded by controversies towards discrimination in the past leading to dilution of brand equity
No online ordering facility available for the restaurant
These were the weaknesses in the Cracker Barrel Old Country Store SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Cracker Barrel Old Country Store Opportunities
Establishment of kids’ fun area to attract more families
Enabling order online facility for restaurants to increase the restaurants’ brand equity
Expansion of menu covering the northern-theme to increase market share
Above we covered the opportunities in Cracker Barrel Old Country Store SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Cracker Barrel Old Country Store Threats
Increase in online shopping through e-commerce sites
Restaurants that provide both northern and southern theme food
People moving away from fast food
The threats in the SWOT Analysis of Cracker Barrel Old Country Store are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Provision of restaurant and store at the same location
Cracker Barrel Old Country Store STP
People going for a shopping night out and complimenting it with dinner
Middle class and upper class families
Shopping and Dining together
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