Cracker Barrel Old Country Store SWOT Analysis, USP & Competitors

Cracker Barrel Old Country Store

Parent Company

CBRL Group

Category

Restaurants

Sector

Food & Beverages

Tagline/ Slogan

Eat,Shop,Relax

USP

Provision of restaurant and store at the same location

Cracker Barrel Old Country Store STP

Segment

People going for a shopping night out and complimenting it with dinner

Target Group

Middle class and upper class families

Positioning

Shopping and Dining together

Cracker Barrel Old Country Store SWOT Analysis

Strengths

1. Easy attraction towards families who wish to shop and dine at the same day
2. Presence of an ‘online shopping’ option
3. Extensive advertising enabling creation of high brand equity
4. Serving more than 600+ locations with 70000+ employees

5. Providing a rich musical and fun experience for the people shopping and dining

6. Separate Lunch and Dinner menus along with separate menu for kids

7. CSR activities as seen in the establishment of ‘Cracker Barrel Foundation’ in the field of education, HR, cultural affairs and environment

Weaknesses

1. Presence limited to US and no global reach compared to global leaders
2. Surrounded by controversies towards discrimination in the past leading to dilution of brand equity
3. No online ordering facility available for the restaurant

Opportunities

1. Establishment of kids’ fun area to attract more families
2. Enabling order online facility for restaurants to increase the restaurants’ brand equity
3. Expansion of menu covering the northern-theme to increase market share

Threats

1. Increase in online shopping through e-commerce sites
2. Restaurants that provide both northern and southern theme food
3. People moving away from fast food

Cracker Barrel Old Country Store Competition

Competitors

1. Denny’s
2. Bob Evans
3. Applebees

4. IHOP

5. Ruby Tuesday