Cracker Barrel Old Country Store SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

CBRL Group

Restaurants

Food & Beverages

Eat,Shop,Relax

Provision of restaurant and store at the same location

People going for a shopping night out and complimenting it with dinner

Middle class and upper class families

Shopping and Dining together

Below are the Strengths in the SWOT Analysis of Cracker Barrel Old Country Store:

1. Easy attraction towards families who wish to shop and dine at the same day
2. Presence of an ‘online shopping’ option
3. Extensive advertising enabling creation of high brand equity
4. Serving more than 600+ locations with 70000+ employees

5. Providing a rich musical and fun experience for the people shopping and dining

6. Separate Lunch and Dinner menus along with separate menu for kids

7. CSR activities as seen in the establishment of ‘Cracker Barrel Foundation’ in the field of education, HR, cultural affairs and environment

Here are the weaknesses in the Cracker Barrel Old Country Store SWOT Analysis:

1. Presence limited to US and no global reach compared to global leaders
2. Surrounded by controversies towards discrimination in the past leading to dilution of brand equity
3. No online ordering facility available for the restaurant

Following are the Opportunities in Cracker Barrel Old Country Store SWOT Analysis:

1. Establishment of kids’ fun area to attract more families
2. Enabling order online facility for restaurants to increase the restaurants’ brand equity
3. Expansion of menu covering the northern-theme to increase market share

The threats in the SWOT Analysis of Cracker Barrel Old Country Store are as mentioned:

1. Increase in online shopping through e-commerce sites
2. Restaurants that provide both northern and southern theme food
3. People moving away from fast food

Below are the top 5 Cracker Barrel Old Country Store competitors:

1. Denny’s
2. Bob Evans
3. Applebees

4. IHOP

5. Ruby Tuesday