Hard Rock Café SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 7944
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SWOT Analysis of Hard Rock Café with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Hard Rock Café

Parent Company

Seminole Tribe of Florida

Category

Restaurants

Sector

Food & Beverages

Tagline/ Slogan

Love all, Serve all

USP

Collection of rock and roll memorabilia

Hard Rock Café STP

Segment

People looking to have a fun-filled night along with food

Target Group

People of the urban class

Positioning

Café with high levels of musical entertainment

Hard Rock Café SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Hard Rock Café :

1. Global presence – More than 50 countries
2. High brand equity – Referent Power
3. Excellent ambience provided forcing people to come for the environment
4. Variety of events that keep happening within the premises
5. Providing a rich customer experience through features like ‘Priority Seating’
6. Breadth of food offerings in the menu from starters to desserts

7. Strong brand developed through its wide product range – hotels to casinos

Weaknesses

1. Highly priced products and high costs incurred due to the differentiation strategy followed
2. Difficult to obtain new customers – High dependence on existing customers

Opportunities

1. Diversification into related foods and beverages
2. Inclusion of more variety into the menu offered
3. Adding more customer-centric programs to enhance customer loyalty

Threats

1. Similar players entering the market decreasing the existing market share
2. The current market saturating after a few years
3. Online media and online ordering services forcing people to avoid outdoor restaurants

Hard Rock Café Competition

Competitors

Below are the 3 main Hard Rock Café competitors :

1. Planet Hollywood
2. Rainforest Cafe
3. House of Blues


The brandguide table above concludes the Hard Rock Café SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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