Red Robin SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Red Robin analyses the brand by its strengths, weaknesses, opportunities & threats. In Red Robin SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Red Robin to benchmark its business & performance as compared to the competitors. Red Robin is one of the leading brands in the food & beverages sector.

The table below lists the Red Robin SWOT (Strengths, Weaknesses, Opportunities, Threats), top Red Robin competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Red Robin SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Red Robin Brand Analysis
Parent Company

Red Robin

Category

Restaurants

Sector

Food & Beverages

Tagline/ Slogan

Red Robin Yummmmmm!

USP

Provider of Gourmet Burgers and Brews

Red Robin STP
Segment

People looking to have a casual dining experience along with drinks

Target Group

Middle class and upper class working people

Positioning

A casual dining restaurant that provides gourmet burgers and brews at the same place

SWOT Analysis of Red Robin
Red Robin Strengths

Below are the Strengths in the SWOT Analysis of Red Robin:

1. Providing a niche food segment: gourmet burgers and brew together
2. Presence of a Rewards program that delights people
3. Presence in more than 450 locations
4. Availability of ‘Gift cards’ feature
5. Availability of a separate menu for kids
6. Economies of scale since the product range offered are low
7. Availability of different varieties of merchandise related to the restaurant

Red Robin Weaknesses

Here are the weaknesses in the Red Robin SWOT Analysis:

1. Absence of online ordering facility
2. Very narrow product range
3. Limited geographic presence compared to global competition

Red Robin Opportunities

Following are the Opportunities in Red Robin SWOT Analysis:

1. Online ordering facilities can be introduced
2. Product range can be expanded
3. Attractive deals, offers and combos may be included

Red Robin Threats

The threats in the SWOT Analysis of Red Robin are as mentioned:

1. People moving away from fast food
2. Well-established players in the market dominating market share
3. People with busy lives looking to have quick delivery

Red Robin Competition
Red Robin Competitors

Below are the top 6 competitors of Red Robin:

1. Burger King
2. McDonalds
3. Darden Restaurants
4. Yum! Brands
5. KFC
6. Wendy’s


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Red Robin. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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