Red Robin SWOT Analysis

Red Robin SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Red Robin, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

Red Robin is one of the leading brands in the food & beverages sector. The article below lists the Red Robin SWOT and includes its target market, segmentation, positioning & USP.

SWOT Analysis of Red Robin

For Red Robin, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Red Robin Strengths

The strengths of Red Robin looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value.

A list of strengths is mostly the starting point in starting SWOT analysis. Below are the Strengths in the SWOT Analysis of Red Robin :

1. Providing a niche food segment: gourmet burgers and brew together
2. Presence of a Rewards program that delights people
3. Presence in more than 450 locations
4. Availability of ‘Gift cards’ feature
5. Availability of a separate menu for kids
6. Economies of scale since the product range offered are low
7. Availability of different varieties of merchandise related to the restaurant

Red Robin Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Red Robin SWOT Analysis:

1. Absence of online ordering facility
2. Very narrow product range
3. Limited geographic presence compared to global competition

Red Robin Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Red Robin SWOT Analysis:

1. Online ordering facilities can be introduced
2. Product range can be expanded
3. Attractive deals, offers and combos may be included

Red Robin Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Red Robin are as mentioned:

1. People moving away from fast food
2. Well-established players in the market dominating market share
3. People with busy lives looking to have quick delivery

Hence this concludes the Red Robin SWOT analysis.

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About Red Robin

Red Robin Overview
Parent Company	Red Robin
Category	Restaurants
Sector	Food & Beverages
Tagline/ Slogan	Red Robin Yummmmmm!
USP	Provider of Gourmet Burgers and Brews
Red Robin STP
Segmentation	People looking to have a casual dining experience along with drinks
Target Market	Middle class and upper class working people
Positioning	A casual dining restaurant that provides gourmet burgers and brews at the same place

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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