Red Robin SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Red Robin analyses the brand by its strengths, weaknesses, opportunities & threats. In Red Robin SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Red Robin to benchmark its business & performance as compared to the competitors. Red Robin is one of the leading brands in the food & beverages sector.

The article below lists the Red Robin SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Red Robin SWOT Analysis:

SWOT Analysis of Red Robin

For Red Robin, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Red Robin Strengths

The strengths of Red Robin looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Red Robin :

1. Providing a niche food segment: gourmet burgers and brew together
2. Presence of a Rewards program that delights people
3. Presence in more than 450 locations
4. Availability of ‘Gift cards’ feature
5. Availability of a separate menu for kids
6. Economies of scale since the product range offered are low
7. Availability of different varieties of merchandise related to the restaurant

Red Robin Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Red Robin SWOT Analysis:

1. Absence of online ordering facility
2. Very narrow product range
3. Limited geographic presence compared to global competition


Red Robin Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Red Robin SWOT Analysis:

1. Online ordering facilities can be introduced
2. Product range can be expanded
3. Attractive deals, offers and combos may be included

Red Robin Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Red Robin are as mentioned:

1. People moving away from fast food
2. Well-established players in the market dominating market share
3. People with busy lives looking to have quick delivery


Red Robin Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 6 competitors of Red Robin:

1. Burger King
2. McDonalds
3. Darden Restaurants
4. Yum! Brands
5. KFC
6. Wendy’s

Hence this concludes the Red Robin SWOT analysis.

Continue reading more about the brand/company.

About Red Robin

Red Robin Overview
Parent Company

Red Robin

Category

Restaurants

Sector

Food & Beverages

Tagline/ Slogan

Red Robin Yummmmmm!

USP

Provider of Gourmet Burgers and Brews

Red Robin STP
Segmentation

People looking to have a casual dining experience along with drinks

Target Market

Middle class and upper class working people

Positioning

A casual dining restaurant that provides gourmet burgers and brews at the same place


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Red Robin. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

Continue Reading:


The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute

Share this Page on:
Facebook ShareTweetShare on Linkedin