Checkers & Rally’s SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Wellspring Capital Management

Restaurants

Food & Beverages

You Gotta Eat

Shiny 1950s art deco-styled buildings and uniquely seasoned french fries. – made to order burgers

Food and beverages for families , Adults with Kids

People with a taste for southern American cuisine

nontraditional quick-service restaurant

Below are the Strengths in the SWOT Analysis of Checkers & Rally’s:

1. Checkers' high volume double drive-through windows and low overhead allowed it to dominate the burger market

2. Rally's was the double drive-through segment leader

3. Rally's/Checkers was among fast-food chains with strong sales nationwide

4. Three key differentiator points value, bold flavor and hours that are convenient to everyone

5. Popular for Rally's innovative menu, which includes items such as cheesesticks, funnel cakes, Philly cheesesteak sandwiches and chicken wings

Here are the weaknesses in the Checkers & Rally’s SWOT Analysis:

1. Weak Presence compared to competitors and no international presence

2. Limited brand visibility is also a concern for the brand

Following are the Opportunities in Checkers & Rally’s SWOT Analysis:

1. Expand to emerging economies

2. Menu innovation to include diverse cultural cuisine – to gain a competitive edge over competitors like McDonalds who are already doing that

The threats in the SWOT Analysis of Checkers & Rally’s are as mentioned:

1. Growing no. of standalone signature gourmet restaurants

2. Loss of market share to restaurants offering healthy food options

3. Increasing costs of operations and high raw material costs

Below are the top 3 Checkers & Rally’s competitors:

1. Tampa Restaurant Chain inc

2. McDonalds Corporation

3. Wendy’s International Inc