Checkers & Rally’s SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Checkers & Rally’s analyses the brand by its strengths, weaknesses, opportunities & threats. In Checkers & Rally’s SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Checkers & Rally’s to benchmark its business & performance as compared to the competitors. Checkers & Rally’s is one of the leading brands in the food & beverages sector.

The table below lists the Checkers & Rally’s SWOT (Strengths, Weaknesses, Opportunities, Threats), top Checkers & Rally’s competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Checkers & Rally’s SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Checkers & Rally’s Brand Analysis
Parent Company

Wellspring Capital Management




Food & Beverages

Tagline/ Slogan

You Gotta Eat


Shiny 1950s art deco-styled buildings and uniquely seasoned french fries. – made to order burgers

Checkers & Rally’s STP

Food and beverages for families , Adults with Kids

Target Group

People with a taste for southern American cuisine


nontraditional quick-service restaurant

SWOT Analysis of Checkers & Rally’s
Checkers & Rally’s Strengths

Below are the Strengths in the SWOT Analysis of Checkers & Rally’s:

1. Checkers' high volume double drive-through windows and low overhead allowed it to dominate the burger market

2. Rally's was the double drive-through segment leader

3. Rally's/Checkers was among fast-food chains with strong sales nationwide

4. Three key differentiator points value, bold flavor and hours that are convenient to everyone

5. Popular for Rally's innovative menu, which includes items such as cheesesticks, funnel cakes, Philly cheesesteak sandwiches and chicken wings

Checkers & Rally’s Weaknesses

Here are the weaknesses in the Checkers & Rally’s SWOT Analysis:

1. Weak Presence compared to competitors and no international presence

2. Limited brand visibility is also a concern for the brand

Checkers & Rally’s Opportunities

Following are the Opportunities in Checkers & Rally’s SWOT Analysis:

1. Expand to emerging economies

2. Menu innovation to include diverse cultural cuisine – to gain a competitive edge over competitors like McDonalds who are already doing that

Checkers & Rally’s Threats

The threats in the SWOT Analysis of Checkers & Rally’s are as mentioned:

1. Growing no. of standalone signature gourmet restaurants

2. Loss of market share to restaurants offering healthy food options

3. Increasing costs of operations and high raw material costs

Checkers & Rally’s Competition
Checkers & Rally’s Competitors

Below are the top 3 competitors of Checkers & Rally’s:

1. Tampa Restaurant Chain inc

2. McDonalds Corporation

3. Wendy’s International Inc

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Checkers & Rally’s. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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