Waffle House SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Waffle House analyses the brand by its strengths, weaknesses, opportunities & threats. In Waffle House SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Waffle House to benchmark its business & performance as compared to the competitors. Waffle House is one of the leading brands in the food & beverages sector.

The table below lists the Waffle House SWOT (Strengths, Weaknesses, Opportunities, Threats), top Waffle House competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Waffle House SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Waffle House Brand Analysis
Parent Company

Waffle House, Inc.




Food & Beverages

Tagline/ Slogan

Good Food Fast


Combines speed of fast food with table service with around-the-clock availability

Waffle House STP

Food and beverages for Adults, Youth & Kids, Families

Target Group

Working Adults , Students who who have hectic schedules and prefer quick service food options


low-rent roadside cafe featuring waffles

SWOT Analysis of Waffle House
Waffle House Strengths

Below are the Strengths in the SWOT Analysis of Waffle House:

1. Unique attraction - The chain's restaurants almost always have a jukebox which plays 45 rpm singles - songs about Waffle House and its food

2. High brand recognition through alternative media streams -  It has inspired country songs, comedy routines, loving editorials, a scene in the movie Tin Cup, even Web sites and Internet newsgroups that breathlessly post late-breaking developments.

3. High Customer Loyalty - Regular customers speak of its employees, its customs, and its food with near reverence.

4. Towering Presence - with more than 2,000+ locations across states in the United States.

5. Typically free-standing and open 24 hours a day.

Waffle House Weaknesses

Here are the weaknesses in the Waffle House SWOT Analysis:

1. No Advertising Spend and lacks a well developed marketing strategy

2. The brand is restricted to US with limited international brand recall compared to global food chains

Waffle House Opportunities

Following are the Opportunities in Waffle House SWOT Analysis:

1. Innovation on the menu front to include healthy food options for the weight - watchers

2. Offer services such as online ordering and home delivery to increase convenience for customers

3. Expanding the brand to global destinations and especially the emerging economies

Waffle House Threats

The threats in the SWOT Analysis of Waffle House are as mentioned:

1. Franchise model – makes it difficult to implement strict quality control and standardization practices

2. Increasing costs of operations means lower margins

3. Competitors expanding its presence can reduce the market share

Waffle House Competition
Waffle House Competitors

Below are the top 3 competitors of Waffle House:

1. Cracker Barrel Old Country Store Inc

2. DineEquity, Inc.

3. Denny’s Corporation

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Waffle House. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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