Waffle House SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 6609

SWOT Analysis of Waffle House with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Waffle House

Parent Company

Waffle House, Inc.




Food & Beverages

Tagline/ Slogan

Good Food Fast


Combines speed of fast food with table service with around-the-clock availability

Waffle House STP


Food and beverages for Adults, Youth & Kids, Families

Target Group

Working Adults , Students who who have hectic schedules and prefer quick service food options


low-rent roadside cafe featuring waffles

Waffle House SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Waffle House :

1. Unique attraction - The chain's restaurants almost always have a jukebox which plays 45 rpm singles - songs about Waffle House and its food

2. High brand recognition through alternative media streams -  It has inspired country songs, comedy routines, loving editorials, a scene in the movie Tin Cup, even Web sites and Internet newsgroups that breathlessly post late-breaking developments.

3. High Customer Loyalty - Regular customers speak of its employees, its customs, and its food with near reverence.

4. Towering Presence - with more than 2,000+ locations across states in the United States.

5. Typically free-standing and open 24 hours a day.


1. No Advertising Spend and lacks a well developed marketing strategy

2. The brand is restricted to US with limited international brand recall compared to global food chains


1. Innovation on the menu front to include healthy food options for the weight - watchers

2. Offer services such as online ordering and home delivery to increase convenience for customers

3. Expanding the brand to global destinations and especially the emerging economies


1. Franchise model – makes it difficult to implement strict quality control and standardization practices

2. Increasing costs of operations means lower margins

3. Competitors expanding its presence can reduce the market share

Waffle House Competition


Below are the 3 main Waffle House competitors :

1. Cracker Barrel Old Country Store Inc

2. DineEquity, Inc.

3. Denny’s Corporation

The brandguide table above concludes the Waffle House SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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