Waffle House SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

Waffle House SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Waffle House, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Waffle House to benchmark its business & performance as compared to the competitors, and make strategic improvements. Waffle House is one of the leading brands in the food & beverages sector.

The article below lists the Waffle House SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Waffle House SWOT Analysis:

SWOT Analysis of Waffle House

For Waffle House, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Waffle House Strengths

The strengths of Waffle House looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Waffle House :

1. Unique attraction - The chain's restaurants almost always have a jukebox which plays 45 rpm singles - songs about Waffle House and its food

2. High brand recognition through alternative media streams -  It has inspired country songs, comedy routines, loving editorials, a scene in the movie Tin Cup, even Web sites and Internet newsgroups that breathlessly post late-breaking developments.

3. High Customer Loyalty - Regular customers speak of its employees, its customs, and its food with near reverence.

4. Towering Presence - with more than 2,000+ locations across states in the United States.

5. Typically free-standing and open 24 hours a day.

Waffle House Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Waffle House SWOT Analysis:

1. No Advertising Spend and lacks a well developed marketing strategy

2. The brand is restricted to US with limited international brand recall compared to global food chains

Waffle House Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Waffle House SWOT Analysis:

1. Innovation on the menu front to include healthy food options for the weight - watchers

2. Offer services such as online ordering and home delivery to increase convenience for customers

3. Expanding the brand to global destinations and especially the emerging economies

Waffle House Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Waffle House are as mentioned:

1. Franchise model – makes it difficult to implement strict quality control and standardization practices

2. Increasing costs of operations means lower margins

3. Competitors expanding its presence can reduce the market share

Waffle House Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Waffle House:

1. Cracker Barrel Old Country Store Inc

2. DineEquity, Inc.

3. Denny’s Corporation

Hence this concludes the Waffle House SWOT analysis.

Continue reading more about the brand/company.

About Waffle House

Waffle House Overview
Parent Company

Waffle House, Inc.




Food & Beverages

Tagline/ Slogan

Good Food Fast


Combines speed of fast food with table service with around-the-clock availability

Waffle House STP

Food and beverages for Adults, Youth & Kids, Families

Target Market

Working Adults , Students who who have hectic schedules and prefer quick service food options


low-rent roadside cafe featuring waffles

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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