Dole Food Company SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 2483

SWOT Analysis of Dole Food Company with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Dole Food Company

Parent Company

Dole Food Company




Food and Beverages

Tagline/ Slogan

Dawn of the nutrition age


Global leader in fresh fruits and vegetables



All households & individuals

Target Group

Consumers of fruits and vegetables


Producers of fresh fruits and vegetables

SWOT Analysis


1.  American based agricultural multinational corporation, largest producer of fruits and vegetables
2. Spanning 300 products across 90 countries
3. Increasing acceptance of stores remodeled into “lifestyle models”
4. Increasing private labels

5. Brand equity and brand awareness, well known brand in the fresh and packaged food industry

6. Diversity of products

7. Industry leader in nutrition education and research

8. Over 70,000 people get employment due to the brand


1. Various lawsuits have hit the brand image
2.Alleged use of pesticide and insecticide having caused environmental damage and increased costs


1. Growth of private labels
2. Their expansion into health-conscious products
3. Improving operating efficiency

4. More presence in global emerging economies


1. Competition from EDLP (everyday low price) operators like Tesco, Walmart etc.
2. Adverse weather conditions
3.Increasing raw product costs



1.Bolthouse farms
2.Grimmway farms

3. Delmonte

4. Tesco

5. Walmart


The table above concludes the Dole Food Company SWOT analysis along with its marketing and brand parameters.


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