Dole Food Company SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Dole Food Company analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Dole Food Company SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Dole Food Company to benchmark its business & performance as compared to the competitors and industry. As of 2020, Dole Food Company is one of the leading brands in the food & beverages sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Dole Food Company competitors and includes Dole Food Company target market, segmentation, positioning & Unique Selling Proposition (USP).

Dole Food Company SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Dole Food Company Brand Analysis
Parent Company

Dole Food Company




Food & Beverages

Tagline/ Slogan

Dawn of the nutrition age


Global leader in fresh fruits and vegetables

Dole Food Company STP
Dole Food Company Segmentation

All households & individuals

Dole Food Company Target Market

Consumers of fruits and vegetables

Dole Food Company Positioning

Producers of fresh fruits and vegetables

Dole Food Company SWOT Analysis
Dole Food Company Strengths

Below are the Strengths in the SWOT Analysis of Dole Food Company:

1.  American based agricultural multinational corporation, largest producer of fruits and vegetables
2. Spanning 300 products across 90 countries
3. Increasing acceptance of stores remodeled into “lifestyle models”
4. Increasing private labels

5. Brand equity and brand awareness, well known brand in the fresh and packaged food industry

6. Diversity of products

7. Industry leader in nutrition education and research

8. Over 70,000 people get employment due to the brand

Dole Food Company Weaknesses

Here are the weaknesses in the Dole Food Company SWOT Analysis:

1. Various lawsuits have hit the brand image
2.Alleged use of pesticide and insecticide having caused environmental damage and increased costs

Dole Food Company Opportunities

Following are the Opportunities in Dole Food Company SWOT Analysis:

1. Growth of private labels
2. Their expansion into health-conscious products
3. Improving operating efficiency

4. More presence in global emerging economies

Dole Food Company Threats

The threats in the SWOT Analysis of Dole Food Company are as mentioned:

1. Competition from EDLP (everyday low price) operators like Tesco, Walmart etc.
2. Adverse weather conditions
3.Increasing raw product costs

Dole Food Company Competition

Below are the top 6 Dole Food Company competitors:

1.Bolthouse farms
2.Grimmway farms

3. Delmonte

4. Tesco

5. Walmart


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Dole Food Company. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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