Galaxy SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 5621

SWOT Analysis of Galaxy with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Mars Company


Food Products & Confectionery


Food & Beverages

Tagline/ Slogan

My Moment. My Dove


One of the most trusted confectionery brand

Galaxy STP


Milk chocolate, caramel, fruit & nut varieties, truffle and chocolate pieces

Target Group

Children and families belonging to upper middle class and the elite class


Chocolate has an intoxicating scent, a glossy hue and a rich taste

Galaxy SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Galaxy :

1.The brand offers wide range of products
2. Ready-to-drink chocolate milk, chocolate cakes ,hot chocolate powder and ice cream
3. Considered as a luxury chocolate and thus commands premium pricing
4. Chocolate industry is growing at a strong rate

5.Healthy chocolates are available for the health conscious people

6. Strong parent brand i.e. Mars company

7. Good advertising and brand visibility

8. The brand is available in USA (Dove) and in India, UK, Middle East etc (Galaxy)


1. Heavy competition in the premium chocolates segment

2. Limited market share owing to huge number of substitute & also limited brand loyalty


1.Increase in seasonal spending can give a boost to chocolate gifts
2.Engagement through Social Media can increase the brand loyalty


1.Competition from other chocolate producers

2. Sugar and oil in chocolates can be a cause of concern

Galaxy Competition


Below are the 3 main Galaxy competitors :

1. The Hershey Company

2. Nestlé S.A.
3. Mondelez International

The brandguide table above concludes the Galaxy SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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