Published in Food & Beverages category by MBA Skool Team
Galaxy is one of the leading brands in the food & beverages sector. Galaxy SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Galaxy:
Considered as a luxury chocolate and thus commands premium pricing
Chocolate industry is growing at a strong rate
Healthy chocolates are available for the health conscious people
Strong parent brand i.e. Mars company
Good advertising and brand visibility
The brand is available in USA (Dove) and in India, UK, Middle East etc (Galaxy)
Above are the strengths in the SWOT Analysis of Galaxy. The strengths of Galaxy looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Heavy competition in the premium chocolates segment
Limited market share owing to huge number of substitute & also limited brand loyalty
These were the weaknesses in the Galaxy SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Increase in seasonal spending can give a boost to chocolate gifts
Engagement through Social Media can increase the brand loyalty
Above we covered the opportunities in Galaxy SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Competition from other chocolate producers
Sugar and oil in chocolates can be a cause of concern
The threats in the SWOT Analysis of Galaxy are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Galaxy SWOT analysis.
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The table below gives the brand overview along with its target market, segmentation, positioning & USP
Milk chocolate, caramel, fruit & nut varieties, truffle and chocolate pieces
Children and families belonging to upper middle class and the elite class
Chocolate has an intoxicating scent, a glossy hue and a rich taste
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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