Galaxy SWOT Analysis, Competitors & USP

Galaxy SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Galaxy, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Galaxy to benchmark its business & performance as compared to the competitors, and make strategic improvements. Galaxy is one of the leading brands in the food & beverages sector.

The article below lists the Galaxy SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Galaxy SWOT Analysis:

SWOT Analysis of Galaxy

For Galaxy, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Galaxy Strengths

The strengths of Galaxy looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Galaxy :

1.The brand offers wide range of products
2. Ready-to-drink chocolate milk, chocolate cakes ,hot chocolate powder and ice cream
3. Considered as a luxury chocolate and thus commands premium pricing
4. Chocolate industry is growing at a strong rate

5.Healthy chocolates are available for the health conscious people

6. Strong parent brand i.e. Mars company

7. Good advertising and brand visibility

8. The brand is available in USA (Dove) and in India, UK, Middle East etc (Galaxy)

Galaxy Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Galaxy SWOT Analysis:

1. Heavy competition in the premium chocolates segment

2. Limited market share owing to huge number of substitute & also limited brand loyalty

Galaxy Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Galaxy SWOT Analysis:

1.Increase in seasonal spending can give a boost to chocolate gifts
2.Engagement through Social Media can increase the brand loyalty

Galaxy Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Galaxy are as mentioned:

1.Competition from other chocolate producers

2. Sugar and oil in chocolates can be a cause of concern

Galaxy Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Galaxy:

1. The Hershey Company

2. Nestlé S.A.
3. Mondelez International

Hence this concludes the Galaxy SWOT analysis.

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About Galaxy

Galaxy Overview
Parent Company	Mars Company
Category	Food Products & Confectionery
Sector	Food & Beverages
Tagline/ Slogan	My Moment. My Dove
USP	One of the most trusted confectionery brand
Galaxy STP
Segmentation	Milk chocolate, caramel, fruit & nut varieties, truffle and chocolate pieces
Target Market	Children and families belonging to upper middle class and the elite class
Positioning	Chocolate has an intoxicating scent, a glossy hue and a rich taste

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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