Galaxy SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Galaxy analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Galaxy SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Galaxy to benchmark its business & performance as compared to the competitors and industry. As of 2020, Galaxy is one of the leading brands in the food & beverages sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Galaxy competitors and includes Galaxy target market, segmentation, positioning & Unique Selling Proposition (USP).

Galaxy SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Galaxy Brand Analysis
Parent Company

Mars Company

Category

Food Products & Confectionery

Sector

Food & Beverages

Tagline/ Slogan

My Moment. My Dove

USP

One of the most trusted confectionery brand

Galaxy STP
Galaxy Segmentation

Milk chocolate, caramel, fruit & nut varieties, truffle and chocolate pieces

Galaxy Target Market

Children and families belonging to upper middle class and the elite class

Galaxy Positioning

Chocolate has an intoxicating scent, a glossy hue and a rich taste

Galaxy SWOT Analysis
Galaxy Strengths

Below are the Strengths in the SWOT Analysis of Galaxy:

1.The brand offers wide range of products
2. Ready-to-drink chocolate milk, chocolate cakes ,hot chocolate powder and ice cream
3. Considered as a luxury chocolate and thus commands premium pricing
4. Chocolate industry is growing at a strong rate

5.Healthy chocolates are available for the health conscious people

6. Strong parent brand i.e. Mars company

7. Good advertising and brand visibility

8. The brand is available in USA (Dove) and in India, UK, Middle East etc (Galaxy)

Galaxy Weaknesses

Here are the weaknesses in the Galaxy SWOT Analysis:

1. Heavy competition in the premium chocolates segment

2. Limited market share owing to huge number of substitute & also limited brand loyalty

Galaxy Opportunities

Following are the Opportunities in Galaxy SWOT Analysis:

1.Increase in seasonal spending can give a boost to chocolate gifts
2.Engagement through Social Media can increase the brand loyalty

Galaxy Threats

The threats in the SWOT Analysis of Galaxy are as mentioned:

1.Competition from other chocolate producers

2. Sugar and oil in chocolates can be a cause of concern

Galaxy Competition
Competitors

Below are the top 3 Galaxy competitors:

1. The Hershey Company

2. Nestlé S.A.
3. Mondelez International


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Galaxy. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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