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Whataburger SWOT Analysis

Published by MBA Skool Team in Food & Beverages category Last Updated: October 16, 2023Read time:

Here is a detailed SWOT analysis of Whataburger covering strengths, weaknesses, opportunities and threats.

Whataburger Strengths

  1. Distinctively named products; all start with “Whata”
  2. Distinctive A-framed orange-and-white stripe-roofed buildings
  3. 0+ locations in USA shows its popularity
  4. Wide variety of burgers
  5. Age-old brand; Around since 1950
  6. Television advertisement campaigns; referenced in many TV shows

Above are the strengths in the SWOT Analysis of Whataburger. The strengths of Whataburger looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Whataburger Weaknesses

  1. Concentrated in Southern United States only
  2. Nothing distinctive in taste of the burger
  3. Limited market share and low revenues compared to global brands

These were the weaknesses in the Whataburger SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Whataburger Opportunities

  1. Adapt menu to consumer preferences towards healthy food
  2. Expansion into other regions in USA
  3. Leverage social media for promotional offers

Above we covered the opportunities in Whataburger SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Whataburger Threats

  1. Perception of fast food as unhealthy
  2. Highly competitive category
  3. Rising operational costs associated with meat products

The threats in the SWOT Analysis of Whataburger are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Whataburger SWOT analysis.

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About Whataburger

The table below gives the brand overview along with its target market, segmentation, positioning & USP


Parent Company

Whataburger Restaurants LP


Fast food burger chain


Food & Beverages

Tagline/ Slogan

We build a bigger, better burger


Range of burgers

Whataburger STP

American traditional burger enthusiasts

Target Market

Lower-middle income group in Southern United States


Traditional Texas Burgers



This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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