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Jack in the Box SWOT Analysis

Published by MBA Skool Team in Food & Beverages category Last Updated: August 09, 2023Read time:

Here is a detailed SWOT analysis of Jack in the Box covering strengths, weaknesses, opportunities and threats.

Jack in the Box Strengths

  1. Brand is present in about 2200 locations across many states of US
  2. The brand is famous for quick customized meals available 18-24 hours a day
  3. Young hip crowd that creates an enjoyable environment
  4. The efficiency of service and high-quality of food
  5. On-the-go convenience for customers preferring drive-thru or take-out options
  6. Value meals option for customers looking for value-priced products
  7. Over 20,000+ people are employed with the brand

Above are the strengths in the SWOT Analysis of Jack in the Box. The strengths of Jack in the Box looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Jack in the Box Weaknesses

  1. Controversy regarding alleged horse meat sold as beef diluted brand name
  2. Corporate Crisis during e-coli breakout created bad image for brand

These were the weaknesses in the Jack in the Box SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Jack in the Box Opportunities

  1. Strong opportunity to expand beyond US and Canada
  2. Advertising and marketing can help them sustain against strong competitors
  3. Healthier menu options with low calories can attract more customers

Above we covered the opportunities in Jack in the Box SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Jack in the Box Threats

  1. Highly fragmented category
  2. Lack of differentiation compared to competitors
  3. People moving away from fast food

The threats in the SWOT Analysis of Jack in the Box are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Jack in the Box SWOT analysis.

Read Similar SWOT analysis

About Jack in the Box

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Jack in the Box Overview
Parent Company

Jack in the Box Inc.




Food & Beverages

Tagline/ Slogan

The food is better at the Box


Jumbo Jack, Sourdough Jack, Ultimate Cheeseburger

Jack in the Box STP

People looking for a fast casual dining with quick service

Target Market

Youngsters, late night workers, office workers


Quick-serve Burger franchise with customized meals

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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