Red Lobster SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 2386

SWOT Analysis of Red Lobster with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Red Lobster

Parent Company

Golden Gate Capital




Food and Beverages

Tagline/ Slogan

Fresh Fish , Live Lobster


Sea food served differently




Target Group

Upper class consumers


High quality seafood served differently

SWOT Analysis


1. Strong Brand Recognition in the US
2. Synergies with other Darden restaurants such as Olive Garden
3. Loyal customers and good customer retention
4. Strong management

5. The brand has its presence at over 700 locations

6. Strong legacy since its inception in 1968


1. Low market share as compared to prominent global food chains
2. Limited geographic presence as it is not present internationally


1. Worldwide expansion to increase its reach
2. Innovation with dishes
3. Acquisitions of smaller chains can help expand the brand

4. Reduce costs through improved operations


1. Increasing competition within restaurant business
2. Changes in lifestyle and consuming habits
3. Scarcity of exclusive raw materials

4. Increasing labor costs



1. Landry’s Crab shack
2. Long John Silvers

3. Captain D’s Seafood

The table above concludes the Red Lobster SWOT analysis along with its marketing and brand parameters.


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