Published in Food & Beverages category by MBA Skool Team
California Pizza Kitchen is one of the leading brands in the food & beverages sector. California Pizza Kitchen SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of California Pizza Kitchen:
Innovative & non-traditional pizzas. For ex – The original BBQ chicken pizza was introduced by CPK
Competitive prices. It doesn’t have to offer discounts to increase sales even during recession
Recent tie up with Kraft foods to distribute a line of frozen pizzas
Variety of ways in which its distributed & marketed. Strong distribution networks including franchisee concepts designed for airports , universities , stadiums , supermarkets & even catering
Healthy balance sheet, high margin revenue. Reduction in long term debt
High brand resonance, high in consumer & community engagement activities. It has official partnerships with different NGOs
High in quality. It has partnered with gluten free food service certification program
Close to 15,000 employees in over 15 countries
Above are the strengths in the SWOT Analysis of California Pizza Kitchen. The strengths of California Pizza Kitchen looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
California Pizza Kitchen Weaknesses
Lack of geographical diversification. Most of the company operated stores are located within California
Bad acquisitions in past
These were the weaknesses in the California Pizza Kitchen SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
California Pizza Kitchen Opportunities
Increase number of franchises for good margins & returns
Increase number of outlets in other geographies
Marketmore varieties of premium frozen pizzas
Can leverage its tie up with Kraft & promote other products too
More formats of restaurants ex – quick service restaurants in college & other potential markets , catering
Above we covered the opportunities in California Pizza Kitchen SWOT Analysis. The opportunities for any brand can include prospects of future growth.
California Pizza Kitchen Threats
Profits greatly depend on Krafts relations with CPK
Increase in number of competitors with similar value proposition
Increase in food regulation standards
Seasonality. To drive restaurant sales one has to continuously innovate & offer new exciting products
The threats in the SWOT Analysis of California Pizza Kitchen are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
it all begins with imagination and ends with unforgettable flavours’
Innovative & non-traditional hand tossed pizzas
California Pizza Kitchen STP
People who love pizzas & casual dining out
Family , kids , youth , elders
Polished casual dining restaurant with specialization in California style pizza
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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