California Pizza Kitchen SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 1611

SWOT Analysis of California Pizza Kitchen with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

California Pizza Kitchen

Parent Company

Golden Gate Capital




Food & Beverage

Tagline/ Slogan

it all begins with imagination and ends with unforgettable flavours’


Innovative & non-traditional hand tossed pizzas



People who love pizzas & casual dining out

Target Group

Family , kids , youth , elders


Polished casual dining restaurant with specialization in California style  pizza

SWOT Analysis


1. Innovative & non-traditional pizzas. For ex – The original BBQ chicken pizza was introduced by CPK 
2. Competitive prices. It doesn’t have to offer discounts to increase sales even during recession 
3. Recent tie up with Kraft foods to distribute a line of frozen pizzas 
4. Variety of ways in which its distributed & marketed. Strong distribution networks including franchisee concepts designed for airports , universities , stadiums , supermarkets & even catering

5. Healthy balance sheet, high margin revenue. Reduction in long term debt

6. High brand resonance, high in consumer & community engagement activities. It has official partnerships with different NGOs

7. High in quality. It has partnered with gluten free food service certification program

8. Close to 15,000 employees in over 15 countries


1. Lack of geographical diversification. Most of the company operated stores are located within California 
2. Bad acquisitions in past


1. Increase number of franchises for good margins & returns 
2. Increase number of outlets in other geographies 
3. Market  more varieties of premium frozen pizzas

4. Can leverage its tie up with Kraft & promote other products too

5. More formats of restaurants ex – quick service restaurants in college & other potential markets , catering


1. Profits greatly depend on Krafts relations with CPK 
2. Increase in number of competitors with similar value proposition
3. Increase in food regulation standards

4. Seasonality. To drive restaurant sales one has to continuously innovate & offer new exciting products



1. Cheesecake factory 
2. Brinker International Inc 
3. PF Chang’s China Bistro Inc

4. Pizza Hut

5. Dominos

The table above concludes the California Pizza Kitchen SWOT analysis along with its marketing and brand parameters.


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