California Pizza Kitchen SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 3429

SWOT analysis of California Pizza Kitchen analyses the brand/company with its strengths, weaknesses, opportunities & threats. California Pizza Kitchen is one of the leading brands in the food & beverages sector. In addition to SWOT Analysis, the table below also lists the top California Pizza Kitchen competitors and elaborates California Pizza Kitchen segmentation, targeting, positioning & USP.

California Pizza Kitchen

Parent Company

Golden Gate Capital




Food & Beverages

Tagline/ Slogan

it all begins with imagination and ends with unforgettable flavours’


Innovative & non-traditional hand tossed pizzas

California Pizza Kitchen STP


People who love pizzas & casual dining out

Target Group

Family , kids , youth , elders


Polished casual dining restaurant with specialization in California style  pizza

California Pizza Kitchen SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of California Pizza Kitchen. Strengths are:

1. Innovative & non-traditional pizzas. For ex – The original BBQ chicken pizza was introduced by CPK 
2. Competitive prices. It doesn’t have to offer discounts to increase sales even during recession 
3. Recent tie up with Kraft foods to distribute a line of frozen pizzas 
4. Variety of ways in which its distributed & marketed. Strong distribution networks including franchisee concepts designed for airports , universities , stadiums , supermarkets & even catering

5. Healthy balance sheet, high margin revenue. Reduction in long term debt

6. High brand resonance, high in consumer & community engagement activities. It has official partnerships with different NGOs

7. High in quality. It has partnered with gluten free food service certification program

8. Close to 15,000 employees in over 15 countries


Here are the weaknesses in the California Pizza Kitchen SWOT Analysis:

1. Lack of geographical diversification. Most of the company operated stores are located within California 
2. Bad acquisitions in past


Following are the Opportunities in California Pizza Kitchen SWOT Analysis:

1. Increase number of franchises for good margins & returns 
2. Increase number of outlets in other geographies 
3. Market  more varieties of premium frozen pizzas

4. Can leverage its tie up with Kraft & promote other products too

5. More formats of restaurants ex – quick service restaurants in college & other potential markets , catering


The threats in the SWOT Analysis of California Pizza Kitchen are as mentioned:

1. Profits greatly depend on Krafts relations with CPK 
2. Increase in number of competitors with similar value proposition
3. Increase in food regulation standards

4. Seasonality. To drive restaurant sales one has to continuously innovate & offer new exciting products

California Pizza Kitchen Competition


Below are the top 5 California Pizza Kitchen competitors:

1. Cheesecake factory 
2. Brinker International Inc 
3. PF Chang’s China Bistro Inc

4. Pizza Hut

5. Dominos

The brandguide table above concludes the California Pizza Kitchen SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

Browse marketing analysis of more brands and companies similar to California Pizza Kitchen. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on G+Share on Linkedin

Similar Brands in the same Sector: