Wrigley's SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Wrigley's analyses the brand by its strengths, weaknesses, opportunities & threats. In Wrigley's SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Wrigley's to benchmark its business & performance as compared to the competitors. Wrigley's is one of the leading brands in the food & beverages sector.

The table below lists the Wrigley's SWOT (Strengths, Weaknesses, Opportunities, Threats), top Wrigley's competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Wrigley's SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Wrigley's Brand Analysis
Parent Company

Mars Incorporated




Food & Beverages

Tagline/ Slogan

The perfect gum


Global presence and top of the mind name

Wrigley's STP

Confectionery items specially chewing gums

Target Group

Young adults, ages 18 to 24, who want to invest in their dental hygiene and enjoy the simple pleasure of chewing gum


Tasty and hygienic chewing gum

SWOT Analysis of Wrigley's
Wrigley's Strengths

Below are the Strengths in the SWOT Analysis of Wrigley's:

1. Pioneer in chewing gum sector
2. Attractive packaging
3. Wrigley products have a good quality perception

4. Good distribution and availability of the product

5. Strong brand name of the parent company adds value

6. Presence across 180 countries make it a popular brand

7. Over 15,000 people are employed in the company

8. Strong parent company means good availability and presence

Wrigley's Weaknesses

Here are the weaknesses in the Wrigley's SWOT Analysis:

1. Intense competition means limited market share growth

2. Switching cost is low which means low brand loyalty

Wrigley's Opportunities

Following are the Opportunities in Wrigley's SWOT Analysis:

1. Try more of non-traditional marketing procedures like center fresh

2. Chewing gum with ayurvedic content and formulation, eg: with herbs that improve the health of oral cavity.

3. More advertising and marketing campaigns can boost the business

Wrigley's Threats

The threats in the SWOT Analysis of Wrigley's are as mentioned:

1. Too many smaller and local players coming up with their products
2. Complementary offers don’t really work as much as they did earlier

Wrigley's Competition
Wrigley's Competitors

Below are the top 3 competitors of Wrigley's:

1. Hershey’s company

2. Mondelez Foods

3. Perfetti  Melle

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Wrigley's. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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