Wrigley's SWOT Analysis, Competitors, STP & USP
SWOT analysis of Wrigley's analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Wrigley's SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Wrigley's to benchmark its business & performance as compared to the competitors and industry. Wrigley's is one of the leading brands in the food & beverages sector.
The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Wrigley's competitors and includes Wrigley's target market, segmentation, positioning & Unique Selling Proposition (USP).
| Wrigley's Brand Analysis | |
|---|---|
| Parent Company |
Mars Incorporated |
| Category |
Confectionary |
| Sector | |
| Tagline/ Slogan |
The perfect gum |
| USP |
Global presence and top of the mind name |
| Wrigley's STP | |
| Wrigley's Segmentation |
Confectionery items specially chewing gums |
| Wrigley's Target Market |
Young adults, ages 18 to 24, who want to invest in their dental hygiene and enjoy the simple pleasure of chewing gum |
| Wrigley's Positioning |
Tasty and hygienic chewing gum |
| Wrigley's SWOT Analysis | |
| Wrigley's Strengths |
Below are the Strengths in the SWOT Analysis of Wrigley's: 1. Pioneer in chewing gum sector 4. Good distribution and availability of the product 5. Strong brand name of the parent company adds value 6. Presence across 180 countries make it a popular brand 7. Over 15,000 people are employed in the company 8. Strong parent company means good availability and presence |
| Wrigley's Weaknesses |
Here are the weaknesses in the Wrigley's SWOT Analysis: 1. Intense competition means limited market share growth 2. Switching cost is low which means low brand loyalty |
| Wrigley's Opportunities |
Following are the Opportunities in Wrigley's SWOT Analysis: 1. Try more of non-traditional marketing procedures like center fresh 2. Chewing gum with ayurvedic content and formulation, eg: with herbs that improve the health of oral cavity. 3. More advertising and marketing campaigns can boost the business |
| Wrigley's Threats |
The threats in the SWOT Analysis of Wrigley's are as mentioned: 1. Too many smaller and local players coming up with their products |
| Wrigley's Competition | |
| Competitors |
Below are the top 3 Wrigley's competitors: 1. Hershey’s company 2. Mondelez Foods 3. Perfetti Melle |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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