Published in Food & Beverages category by MBA Skool Team
Wrigley's is one of the leading brands in the food & beverages sector. Wrigley's SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Wrigley's:
Strong brand name of the parent company adds value
Presence across 180 countries make it a popular brand
Over 15,000 people are employed in the company
Strong parent company means good availability and presence
Above are the strengths in the SWOT Analysis of Wrigley's. The strengths of Wrigley's looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Intense competition means limited market share growth
Switching cost is low which means low brand loyalty
These were the weaknesses in the Wrigley's SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Young adults, ages 18 to 24, who want to invest in their dental hygiene and enjoy the simple pleasure of chewing gum
Tasty and hygienic chewing gum
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