Published by MBA Skool Team, Last Updated: April 29, 2020
SWOT analysis of Reese's analyses the brand by its strengths, weaknesses, opportunities & threats. In Reese's SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Reese's to benchmark its business & performance as compared to the competitors. Reese's is one of the leading brands in the food & beverages sector.
The table below lists the Reese's SWOT (Strengths, Weaknesses, Opportunities, Threats), top Reese's competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
Below are the Strengths in the SWOT Analysis of Reese's:
1. Market leadership among all confectioneries as most favourite peanut butter cup 2. Bestselling confection brand with strong retail sales in the US 3. Innovative marketing strategies 4. Successful ad campaigns
5. Large number of offerings
6. Strong backing of the parent company means good distribution and visibility
Here are the weaknesses in the Reese's SWOT Analysis:
1. Not a very popular brand name globally
2. Competition means low switching cost
Following are the Opportunities in Reese's SWOT Analysis:
1. Expand product offering to more flavours 2. Expand business in Europe and Asia
3. Variety of products can further help boost the brand
The threats in the SWOT Analysis of Reese's are as mentioned:
1. Food authority rules and stringent quality tests 2. Fluctuating cost of chocolate and peanut butter in agri commodity market
Below are the top 4 competitors of Reese's:
1. Butterfinger by Nestle 2. M&M
3. Ben and Jerry’s 4. Boyer’s Smoothie
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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