Reese's SWOT Analysis
Reese's is one of the leading brands in the food & beverages sector. Reese's SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Reese's:
Quick Glance:
Reese's Strengths
- Market leadership among all confectioneries as most favourite peanut butter cup
- Bestselling confection brand with strong retail sales in the US
- Innovative marketing strategies
- Successful ad campaigns
- Large number of offerings
- Strong backing of the parent company means good distribution and visibility
Above are the strengths in the SWOT Analysis of Reese's. The strengths of Reese's looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Reese's Weaknesses
- Not a very popular brand name globally
- Competition means low switching cost
These were the weaknesses in the Reese's SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Reese's Opportunities
- Expand product offering to more flavours
- Expand business in Europe and Asia
- Variety of products can further help boost the brand
Above we covered the opportunities in Reese's SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Reese's Threats
- Food authority rules and stringent quality tests
- Fluctuating cost of chocolate and peanut butter in agri commodity market
The threats in the SWOT Analysis of Reese's are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Reese's SWOT analysis.
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About Reese's
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Reese's Overview | |
|---|---|
| Parent Company |
The Hershey Company |
| Category |
Confectionary |
| Sector | |
| Tagline/ Slogan |
Reese's ...perfect |
| USP |
Pioneer of peanut butter cup |
| Reese's STP | |
| Segmentation |
Peanut butter confectionery |
| Target Market |
Young generation, teens and children |
| Positioning |
The best and nutritious peanut butter cups |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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