Reese's SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Reese's analyses the brand by its strengths, weaknesses, opportunities & threats. In Reese's SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Reese's to benchmark its business & performance as compared to the competitors. Reese's is one of the leading brands in the food & beverages sector.

The table below lists the Reese's SWOT (Strengths, Weaknesses, Opportunities, Threats), top Reese's competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Reese's SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Reese's Brand Analysis
Parent Company

The Hershey Company

Category

Confectionary

Sector

Food & Beverages

Tagline/ Slogan

Reese's ...perfect

USP

Pioneer of peanut butter cup

Reese's STP
Segment

Peanut butter confectionery

Target Group

Young generation, teens and children

Positioning

The best and nutritious peanut butter cups

SWOT Analysis of Reese's
Reese's Strengths

Below are the Strengths in the SWOT Analysis of Reese's:

1. Market leadership among all confectioneries as most favourite peanut butter cup
2. Bestselling confection brand with strong retail sales in the US
3. Innovative marketing strategies
4. Successful ad campaigns

5. Large number of offerings

6. Strong backing of the parent company means good distribution and visibility

Reese's Weaknesses

Here are the weaknesses in the Reese's SWOT Analysis:

1. Not a very popular brand name globally

2. Competition means low switching cost

Reese's Opportunities

Following are the Opportunities in Reese's SWOT Analysis:

1. Expand product offering to more flavours
2. Expand business in Europe and Asia

3. Variety of products can further help boost the brand

Reese's Threats

The threats in the SWOT Analysis of Reese's are as mentioned:

1. Food authority rules and stringent quality tests
2. Fluctuating cost of chocolate and peanut butter in agri commodity market

Reese's Competition
Reese's Competitors

Below are the top 4 competitors of Reese's:

1. Butterfinger by Nestle
2. M&M

3. Ben and Jerry’s
4. Boyer’s Smoothie


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Reese's. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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