Reese's SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 2211

SWOT Analysis of Reese's with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

The Hershey Company




FMCG(Food and Beverages)

Tagline/ Slogan

Reese's ...perfect


Pioneer of peanut butter cup



Peanut butter confectionery

Target Group

Young generation, teens and children


The best and nutritious peanut butter cups

SWOT Analysis


1. Market leadership among all confectioneries as most favourite peanut butter cup
2. Bestselling confection brand with strong retail sales in the US
3. Innovative marketing strategies
4. Successful ad campaigns

5. Large number of offerings

6. Strong backing of the parent company means good distribution and visibility


1. Not a very popular brand name globally

2. Competition means low switching cost


1. Expand product offering to more flavours
2. Expand business in Europe and Asia

3. Variety of products can further help boost the brand


1. Food authority rules and stringent quality tests
2. Fluctuating cost of chocolate and peanut butter in agri commodity market



1. Butterfinger by Nestle
2. M&M

3. Ben and Jerry’s
4. Boyer’s Smoothie

The table above concludes the Reese's SWOT analysis along with its marketing and brand parameters.


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