Reese's SWOT Analysis, Competitors & USP

SWOT analysis of Reese's analyses the brand by its strengths, weaknesses, opportunities & threats. In Reese's SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Reese's to benchmark its business & performance as compared to the competitors. Reese's is one of the leading brands in the food & beverages sector.

The article below lists the Reese's SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Reese's SWOT Analysis:

SWOT Analysis of Reese's

For Reese's, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Reese's Strengths

The strengths of Reese's looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Reese's :

1. Market leadership among all confectioneries as most favourite peanut butter cup
2. Bestselling confection brand with strong retail sales in the US
3. Innovative marketing strategies
4. Successful ad campaigns

5. Large number of offerings

6. Strong backing of the parent company means good distribution and visibility

Reese's Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Reese's SWOT Analysis:

1. Not a very popular brand name globally

2. Competition means low switching cost

Reese's Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Reese's SWOT Analysis:

1. Expand product offering to more flavours
2. Expand business in Europe and Asia

3. Variety of products can further help boost the brand

Reese's Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Reese's are as mentioned:

1. Food authority rules and stringent quality tests
2. Fluctuating cost of chocolate and peanut butter in agri commodity market

Reese's Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 4 competitors of Reese's:

1. Butterfinger by Nestle
2. M&M

3. Ben and Jerry’s
4. Boyer’s Smoothie

Hence this concludes the Reese's SWOT analysis.

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About Reese's

Reese's Overview
Parent Company	The Hershey Company
Category	Confectionary
Sector	Food & Beverages
Tagline/ Slogan	Reese's ...perfect
USP	Pioneer of peanut butter cup
Reese's STP
Segmentation	Peanut butter confectionery
Target Market	Young generation, teens and children
Positioning	The best and nutritious peanut butter cups

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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