Reese's SWOT Analysis, Competitors & USP
SWOT analysis of Reese's analyses the brand by its strengths, weaknesses, opportunities & threats. In Reese's SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Reese's to benchmark its business & performance as compared to the competitors. Reese's is one of the leading brands in the food & beverages sector.
The table below lists the Reese's SWOT (Strengths, Weaknesses, Opportunities, Threats), top Reese's competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
In this article:
| Reese's Brand Analysis | |
|---|---|
| Parent Company |
The Hershey Company |
| Category |
Confectionary |
| Sector | |
| Tagline/ Slogan |
Reese's ...perfect |
| USP |
Pioneer of peanut butter cup |
| Reese's STP | |
| Segment |
Peanut butter confectionery |
| Target Group |
Young generation, teens and children |
| Positioning |
The best and nutritious peanut butter cups |
| SWOT Analysis of Reese's | |
| Reese's Strengths |
Below are the Strengths in the SWOT Analysis of Reese's: 1. Market leadership among all confectioneries as most favourite peanut butter cup 5. Large number of offerings 6. Strong backing of the parent company means good distribution and visibility |
| Reese's Weaknesses |
Here are the weaknesses in the Reese's SWOT Analysis: 1. Not a very popular brand name globally 2. Competition means low switching cost |
| Reese's Opportunities |
Following are the Opportunities in Reese's SWOT Analysis: 1. Expand product offering to more flavours 3. Variety of products can further help boost the brand |
| Reese's Threats |
The threats in the SWOT Analysis of Reese's are as mentioned: 1. Food authority rules and stringent quality tests |
| Reese's Competition | |
| Reese's Competitors |
Below are the top 4 competitors of Reese's: 1. Butterfinger by Nestle 3. Ben and Jerry’s |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Reese's. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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