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Dabur Chyawanprash SWOT Analysis

Published by MBA Skool Team in Food & Beverages category Last Updated: October 20, 2023Read time:

Here is a detailed SWOT analysis of Dabur Chyawanprash covering strengths, weaknesses, opportunities and threats.

Dabur Chyawanprash Strengths

  1. Strong Dabur brand name
  2. Excellent branding and advertising
  3. Excellent distribution and availability

Above are the strengths in the SWOT Analysis of Dabur Chyawanprash. The strengths of Dabur Chyawanprash looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Dabur Chyawanprash Weaknesses

  1. Declining popularity in the urban areas

These were the weaknesses in the Dabur Chyawanprash SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Dabur Chyawanprash Opportunities

  1. Leverage successful brand Dabur
  2. Advertise more
  3. Buy out competition

Above we covered the opportunities in Dabur Chyawanprash SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Dabur Chyawanprash Threats

  1. Threat from local medicinal herbs in rural areas
  2. People preferring international health brands

The threats in the SWOT Analysis of Dabur Chyawanprash are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Dabur Chyawanprash SWOT analysis.

About Dabur Chyawanprash

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Dabur Chyawanprash Overview
Parent Company



Food Products


Food & Beverages

Tagline/ Slogan

Two spoons a day, help keep illness away


Healthy food product with nutritional ingredients which strengthens body immunity

Dabur Chyawanprash STP

For all age groups who want high nutrition

Target Market

All age groups Lower, middle class people


Protects from everyday infection and cold

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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