Arbys SWOT Analysis

Published in Food & Beverages category by MBA Skool Team, Last Updated: April 29, 2020

Here is a detailed SWOT analysis of Arbys covering strengths, weaknesses, opportunities and threats.

Arbys Strengths

  1. Around 50 years of experience in the fast food industry
  2. Major presence in U.S. and Canada with around 3600 locations
  3. Employee strength of more than 25000
  4. Unique architectural style and interiors
  5. Variety in the menu
  6. Healthy menu, with zero trans-fat, low calorie, zero additives and fresh ingredients
  7. Stong financial muscle power
  8. Successful implementation of ‘No kid hungry campaign'

Above are the strengths in the SWOT Analysis of Arbys. The strengths of Arbys looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Arbys Weaknesses

  1. Major presence in U.S. and Canada only
  2. Less online presence
  3. Losses in operations have affected efficiency

These were the weaknesses in the Arbys SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Arbys Opportunities

  1. Venturing into newer markets via expansion
  2. Increase its online presence
  3. Advertise itself aggressively

Above we covered the opportunities in Arbys SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Arbys Threats

  1. Concerns in the supply chain
  2. Unstable economic condition
  3. Intense competition in the fast food industry

The threats in the SWOT Analysis of Arbys are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Arbys SWOT analysis.

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About Arbys

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Arbys Overview
Parent Company

Arby's

Category

Fast Food Eating Joints

Sector

Food & Beverages

Tagline/ Slogan

It’s Good Mood Food

USP

As a fast food restaurant chain serving good quality food which is low on calories

Arbys STP
Segmentation

Health conscious people who want to eat good quality fast food

Target Market

Youth, especially working and students and middle aged people

Positioning

As a healthy fast food restaurant serving low calorie food with zero trans-fat and using fresh ingredients


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Arbys. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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