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Ledo Tea Company SWOT Analysis

Published by MBA Skool Team in Food & Beverages category Last Updated: May 19, 2023Read time:

Here is a detailed SWOT analysis of Ledo Tea Company covering strengths, weaknesses, opportunities and threats.

Hence this concludes the Ledo Tea Company SWOT analysis.

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About Ledo Tea Company

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Ledo Tea Company Overview
Parent Company

Ledo Tea Estate (previously owned by Duncans Agro Industries)


Food Processing and Products


Food & Beverages

Tagline/ Slogan



Quality CTC and Orthodox teas from Assam

Ledo Tea Company STP

All users of Tea

Target Market

Wholesalers and Institutional buyers of Tea Products


Quality tea from Assam

Ledo Tea Company Strengths

  1. Situated in the highly productive tea growing area of upper Assam
  2. Ultra-modern processing factory capable of producing both  orthodox as well as CTC tea simultaneously
  3. Strong back end integration, it plants as well as process the tea
  4. Very large installed capacity of tea factory of 1100  tonnes/annum

Ledo Tea Company Weaknesses

  1. Decreasing revenue and operating profit due to poor brand recognition and its limited sale in the country, small exports
  2. The Industry is highly labor intensive. The  wages  of  workers  are determined  according  to periodic wage settlement  agreements and company ends up paying higher labor cost

Ledo Tea Company Opportunities

  1. Vertically integrate the tea business as well as expanding in further international territories
  2. Greater realization of the domestic market through increased per capita consumption
  3. Export to other south east Asian countries

Ledo Tea Company Threats

  1. Highly seasonal industry and thus demand fluctuates and capacity is not utilized fully
  2. Other beverages like coffee, juices and other regional traditional drinks pose a threat to the demand for tea products
  3. The industry is highly labour intensive and is subject to stringent labour laws. Shortage of labour during peak season is a cause of concern

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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