Yoplait SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Yoplait analyses the brand by its strengths, weaknesses, opportunities & threats. In Yoplait SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Yoplait to benchmark its business & performance as compared to the competitors. Yoplait is one of the leading brands in the food & beverages sector.

The table below lists the Yoplait SWOT (Strengths, Weaknesses, Opportunities, Threats), top Yoplait competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Yoplait SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Yoplait Brand Analysis
Parent Company

General Mills and Sodiaal

Category

Processed Dairy Goods

Sector

Food & Beverages

Tagline/ Slogan

It is Good

USP

Widest variety of Yogurt

Yoplait STP
Segment

Middle Aged Health Conscious Women

Target Group

Women Aged between (18 to 34 years) or above 63 years

Positioning

All Natural Premium Quality, creamy French Yougurt

SWOT Analysis of Yoplait
Yoplait Strengths

Below are the Strengths in the SWOT Analysis of Yoplait:

1. Market Leader in yogurt
2. Rich Taste and natural ingredients 
3. Strong Brand Positioning

4. Strong distribution network

5. Presence across 12 countries make it widely available

6. Strong CSR initiatives have increased its popularity

Yoplait Weaknesses

Here are the weaknesses in the Yoplait SWOT Analysis:

1. Low Shelf Life for products means high inventory costs
2. Alleged controversial activities in the past have hurt the image

Yoplait Opportunities

Following are the Opportunities in Yoplait SWOT Analysis:

1.Educate consumers about the health benefits of Yoplait Yogurt
2.Expand operations to developing markets

Yoplait Threats

The threats in the SWOT Analysis of Yoplait are as mentioned:

1. Highly Fragmented Market 
2. Local Brands account for increasing share of sales

3. Yogurt Market is reaching maturity the growth rates are very low

Yoplait Competition
Yoplait Competitors

Below are the top 3 competitors of Yoplait:

1. Chobani 
2.Dannon
3.Stonyfield


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Yoplait. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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