Published in Food & Beverages category by MBA Skool Team
Yoplait is one of the leading brands in the food & beverages sector. Yoplait SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Yoplait:
Presence across 12 countries make it widely available
Strong CSR initiatives have increased its popularity
Above are the strengths in the SWOT Analysis of Yoplait. The strengths of Yoplait looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Low Shelf Life for products means high inventory costs
Alleged controversial activities in the past have hurt the image
These were the weaknesses in the Yoplait SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Educate consumers about the health benefits of Yoplait Yogurt
Expand operations to developing markets
Above we covered the opportunities in Yoplait SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Highly Fragmented Market
Local Brands account for increasing share of sales
Yogurt Market is reaching maturity the growth rates are very low
The threats in the SWOT Analysis of Yoplait are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Yoplait SWOT analysis.
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The table below gives the brand overview along with its target market, segmentation, positioning & USP
Women Aged between (18 to 34 years) or above 63 years
All Natural Premium Quality, creamy French Yougurt
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