Yoplait SWOT Analysis

Published in Food & Beverages category by MBA Skool Team

Yoplait is one of the leading brands in the food & beverages sector. Yoplait SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Yoplait:

Yoplait Strengths

  1. Market Leader in yogurt
  2. Rich Taste and natural ingredients 
  3. Strong Brand Positioning
  4. Strong distribution network
  5. Presence across 12 countries make it widely available
  6. Strong CSR initiatives have increased its popularity

Above are the strengths in the SWOT Analysis of Yoplait. The strengths of Yoplait looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Yoplait Weaknesses

  1. Low Shelf Life for products means high inventory costs
  2. Alleged controversial activities in the past have hurt the image

These were the weaknesses in the Yoplait SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Yoplait Opportunities

  1. Educate consumers about the health benefits of Yoplait Yogurt
  2. Expand operations to developing markets

Above we covered the opportunities in Yoplait SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Yoplait Threats

  1. Highly Fragmented Market 
  2. Local Brands account for increasing share of sales
  3. Yogurt Market is reaching maturity the growth rates are very low

The threats in the SWOT Analysis of Yoplait are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

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Hence this concludes the Yoplait SWOT analysis.

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About Yoplait

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Yoplait Overview
Parent Company

General Mills and Sodiaal


Processed Dairy Goods


Food & Beverages

Tagline/ Slogan

It is Good


Widest variety of Yogurt

Yoplait STP

Middle Aged Health Conscious Women

Target Market

Women Aged between (18 to 34 years) or above 63 years


All Natural Premium Quality, creamy French Yougurt

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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