Published by MBA Skool Team, Last Updated: April 29, 2020
SWOT analysis of Yoplait analyses the brand by its strengths, weaknesses, opportunities & threats. In Yoplait SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Yoplait to benchmark its business & performance as compared to the competitors. Yoplait is one of the leading brands in the food & beverages sector.
The table below lists the Yoplait SWOT (Strengths, Weaknesses, Opportunities, Threats), top Yoplait competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
Women Aged between (18 to 34 years) or above 63 years
All Natural Premium Quality, creamy French Yougurt
SWOT Analysis of Yoplait
Below are the Strengths in the SWOT Analysis of Yoplait:
1. Market Leader in yogurt 2. Rich Taste and natural ingredients 3. Strong Brand Positioning
4. Strong distribution network
5. Presence across 12 countries make it widely available
6. Strong CSR initiatives have increased its popularity
Here are the weaknesses in the Yoplait SWOT Analysis:
1. Low Shelf Life for products means high inventory costs 2. Alleged controversial activities in the past have hurt the image
Following are the Opportunities in Yoplait SWOT Analysis:
1.Educate consumers about the health benefits of Yoplait Yogurt 2.Expand operations to developing markets
The threats in the SWOT Analysis of Yoplait are as mentioned:
1. Highly Fragmented Market 2. Local Brands account for increasing share of sales
3. Yogurt Market is reaching maturity the growth rates are very low
Below are the top 3 competitors of Yoplait:
1. Chobani 2.Dannon 3.Stonyfield
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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