Yoplait SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Yoplait analyses the brand by its strengths, weaknesses, opportunities & threats. In Yoplait SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Yoplait to benchmark its business & performance as compared to the competitors. Yoplait is one of the leading brands in the food & beverages sector.

The article below lists the Yoplait SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Yoplait SWOT Analysis:

SWOT Analysis of Yoplait

For Yoplait, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Yoplait Strengths

The strengths of Yoplait looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Yoplait :

1. Market Leader in yogurt
2. Rich Taste and natural ingredients 
3. Strong Brand Positioning

4. Strong distribution network

5. Presence across 12 countries make it widely available

6. Strong CSR initiatives have increased its popularity

Yoplait Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Yoplait SWOT Analysis:

1. Low Shelf Life for products means high inventory costs
2. Alleged controversial activities in the past have hurt the image


Yoplait Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Yoplait SWOT Analysis:

1.Educate consumers about the health benefits of Yoplait Yogurt
2.Expand operations to developing markets

Yoplait Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Yoplait are as mentioned:

1. Highly Fragmented Market 
2. Local Brands account for increasing share of sales

3. Yogurt Market is reaching maturity the growth rates are very low


Yoplait Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Yoplait:

1. Chobani 
2.Dannon
3.Stonyfield

Hence this concludes the Yoplait SWOT analysis.

Continue reading more about the brand/company.

About Yoplait

Yoplait Overview
Parent Company

General Mills and Sodiaal

Category

Processed Dairy Goods

Sector

Food & Beverages

Tagline/ Slogan

It is Good

USP

Widest variety of Yogurt

Yoplait STP
Segmentation

Middle Aged Health Conscious Women

Target Market

Women Aged between (18 to 34 years) or above 63 years

Positioning

All Natural Premium Quality, creamy French Yougurt


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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