Zaxby’s SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

Zaxby’s SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Zaxby’s, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Zaxby’s to benchmark its business & performance as compared to the competitors, and make strategic improvements. Zaxby’s is one of the leading brands in the food & beverages sector.

The article below lists the Zaxby’s SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Zaxby’s SWOT Analysis:

SWOT Analysis of Zaxby’s

For Zaxby’s, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Zaxby’s Strengths

The strengths of Zaxby’s looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Zaxby’s :

1. One of the top 5 fast food restaurants specializing in a chicken menu
2. Operates in more than 600 locations
3. Restaurants are decorated as per themes belonging to the locality
4. Strong Brand built since 1990

5. One of the fastest growing fast casual restaurants

6. Chicken wings of Zaxby’s are the customer favorite by far

Zaxby’s Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Zaxby’s SWOT Analysis:

1. Lower market share as compared to competitors
2. The brand is present only in US compared to global food chains

Zaxby’s Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Zaxby’s SWOT Analysis:

1. Expansion into other regions of USA
2. More products in the menu to differentiate itself from the competitors
3. Talk about more than one item in commercials

Zaxby’s Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Zaxby’s are as mentioned:

1. Price war between Zaxby’s and its competitors
2. Need for more variety in food among consumers
3. Larger reach and scale of competitors

Zaxby’s Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 4 competitors of Zaxby’s:

1. KFC
2. Chick-a-fill
3. Church’s
4. McDonald’s

Hence this concludes the Zaxby’s SWOT analysis.

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About Zaxby’s

Zaxby’s Overview
Parent Company





Food & Beverages

Tagline/ Slogan

Indescribably Good


Fried chicken that will give you the real Spanish experience

Zaxby’s STP

Fried Chicken

Target Market

Adults (18-45) of middle and higher income groups


Incredible chicken based food for its customers

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Zaxby’s. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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