Zaxby’s SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 1938

SWOT Analysis of Zaxby’s with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company





Food and Beverages

Tagline/ Slogan

Indescribably Good


Fried chicken that will give you the real Spanish experience



Fried Chicken

Target Group

Adults (18-45) of middle and higher income groups


Incredible chicken based food for its customers

SWOT Analysis


1. One of the top 5 fast food restaurants specializing in a chicken menu
2. Operates in more than 600 locations
3. Restaurants are decorated as per themes belonging to the locality
4. Strong Brand built since 1990

5. One of the fastest growing fast casual restaurants

6. Chicken wings of Zaxby’s are the customer favorite by far


1. Lower market share as compared to competitors
2. The brand is present only in US compared to global food chains


1. Expansion into other regions of USA
2. More products in the menu to differentiate itself from the competitors
3. Talk about more than one item in commercials


1. Price war between Zaxby’s and its competitors
2. Need for more variety in food among consumers
3. Larger reach and scale of competitors



1. KFC
2. Chick-a-fill
3. Church’s
4. McDonald’s

The table above concludes the Zaxby’s SWOT analysis along with its marketing and brand parameters.


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