Zaxby’s SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Zaxby’s analyses the brand by its strengths, weaknesses, opportunities & threats. In Zaxby’s SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Zaxby’s to benchmark its business & performance as compared to the competitors. Zaxby’s is one of the leading brands in the food & beverages sector.

The table below lists the Zaxby’s SWOT (Strengths, Weaknesses, Opportunities, Threats), top Zaxby’s competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Zaxby’s SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Zaxby’s Brand Analysis
Parent Company

Zaxby’s
Category

Restaurants
Sector

Food & Beverages
Tagline/ Slogan

Indescribably Good
USP

Fried chicken that will give you the real Spanish experience
Zaxby’s STP
Segment

Fried Chicken
Target Group

Adults (18-45) of middle and higher income groups
Positioning

Incredible chicken based food for its customers
SWOT Analysis of Zaxby’s
Zaxby’s Strengths

Below are the Strengths in the SWOT Analysis of Zaxby’s:

1. One of the top 5 fast food restaurants specializing in a chicken menu
2. Operates in more than 600 locations
3. Restaurants are decorated as per themes belonging to the locality
4. Strong Brand built since 1990

5. One of the fastest growing fast casual restaurants

6. Chicken wings of Zaxby’s are the customer favorite by far
Zaxby’s Weaknesses

Here are the weaknesses in the Zaxby’s SWOT Analysis:

1. Lower market share as compared to competitors
2. The brand is present only in US compared to global food chains
Zaxby’s Opportunities

Following are the Opportunities in Zaxby’s SWOT Analysis:

1. Expansion into other regions of USA
2. More products in the menu to differentiate itself from the competitors
3. Talk about more than one item in commercials
Zaxby’s Threats

The threats in the SWOT Analysis of Zaxby’s are as mentioned:

1. Price war between Zaxby’s and its competitors
2. Need for more variety in food among consumers
3. Larger reach and scale of competitors
Zaxby’s Competition
Zaxby’s Competitors

Below are the top 4 competitors of Zaxby’s:

1. KFC
2. Chick-a-fill
3. Church’s
4. McDonald’s


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Zaxby’s. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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