SWOT Analysis of Papa Murphy’s with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Papa Murphy’s |
|
Parent Company |
Papa Murphy’s |
Category |
Restaurants |
Sector |
|
Tagline/ Slogan |
Take n Bake Pizza; Hand Made. Home Baked. |
USP |
Choose your ingredients |
Papa Murphy’s STP |
|
Segment |
Pizzas |
Target Group |
Young Families with young children |
Positioning |
Select your ingredients and crust, we make it by hand and you can take it home and heat it in the oven and you’re good to go! |
Papa Murphy’s SWOT Analysis |
|
Strengths |
Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Papa Murphy’s : 1. Freshly prepared pizzas 5. Low costs due to bake-in-house concept 6. First of its kind – Allows customisation |
Weaknesses |
1. No delivery system and strong competition means limited market share |
Opportunities |
1. International expansion can boost the business significantly |
Threats |
1. Prices of fresh ingredients fluctuate |
Papa Murphy’s Competition |
|
Competitors |
Below are the 5 main Papa Murphy’s competitors : 1. Di Giorno 3. Pizza Inn 4. Pizza Hut 5. Dominos |
The brandguide table above concludes the Papa Murphy’s SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
Browse marketing analysis of more brands and companies similar to Papa Murphy’s. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.
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