Published in Food & Beverages category by MBA Skool Team
Papa Murphy’s is one of the leading brands in the food & beverages sector. Papa Murphy’s SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Papa Murphy’s:
Won multiple awards and made it to multiple magazine covers
Ranked among the top on Forbes list of top restaurant chains to buy
Low costs due to bake-in-house concept
First of its kind – Allows customisation
Above are the strengths in the SWOT Analysis of Papa Murphy’s. The strengths of Papa Murphy’s looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Papa Murphy’s Weaknesses
No delivery system and strong competition means limited market share
Pizzas can only be consumed at home
These were the weaknesses in the Papa Murphy’s SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Papa Murphy’s Opportunities
International expansion can boost the business significantly
Offer ready to eat baked pizzas
Expand market through targeting young adults and not just families
Above we covered the opportunities in Papa Murphy’s SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Papa Murphy’s Threats
Prices of fresh ingredients fluctuate
New competition may arise with more options
Frozen Pizzas available in grocery stores
The threats in the SWOT Analysis of Papa Murphy’s are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Select your ingredients and crust, we make it by hand and you can take it home and heat it in the oven and you’re good to go!
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