Papa Murphy’s SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Papa Murphy’s analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Papa Murphy’s SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Papa Murphy’s to benchmark its business & performance as compared to the competitors and industry. As of 2020, Papa Murphy’s is one of the leading brands in the food & beverages sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Papa Murphy’s competitors and includes Papa Murphy’s target market, segmentation, positioning & Unique Selling Proposition (USP).

Papa Murphy’s SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Papa Murphy’s Brand Analysis
Parent Company

Papa Murphy’s




Food & Beverages

Tagline/ Slogan

Take n Bake Pizza; Hand Made. Home Baked.


Choose your ingredients

Papa Murphy’s STP
Papa Murphy’s Segmentation


Papa Murphy’s Target Market

Young Families with young children

Papa Murphy’s Positioning

Select your ingredients and crust, we make it by hand and you can take it home and heat it in the oven and you’re good to go!

Papa Murphy’s SWOT Analysis
Papa Murphy’s Strengths

Below are the Strengths in the SWOT Analysis of Papa Murphy’s:

1. Freshly prepared pizzas
2. More than 1300 outlets in USA and Canada
3. Won multiple awards and made it to multiple magazine covers
4. Ranked among the top on Forbes list of top restaurant chains to buy

5. Low costs due to bake-in-house concept

6. First of its kind – Allows customisation

Papa Murphy’s Weaknesses

Here are the weaknesses in the Papa Murphy’s SWOT Analysis:

1. No delivery system and strong competition means limited market share
2. Pizzas can only be consumed at home

Papa Murphy’s Opportunities

Following are the Opportunities in Papa Murphy’s SWOT Analysis:

1. International expansion can boost the business significantly
2. Offer ready to eat baked pizzas
3. Expand market through targeting young adults and not just families

Papa Murphy’s Threats

The threats in the SWOT Analysis of Papa Murphy’s are as mentioned:

1. Prices of fresh ingredients fluctuate
2. New competition may arise with more options
3. Frozen Pizzas available in grocery stores

Papa Murphy’s Competition

Below are the top 5 Papa Murphy’s competitors:

1. Di Giorno
2. California Pizza Kitchen

3. Pizza Inn

4. Pizza Hut

5. Dominos

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Papa Murphy’s. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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