Papa Murphy’s SWOT Analysis, Competitors & USP

SWOT analysis of Papa Murphy’s analyses the brand by its strengths, weaknesses, opportunities & threats. In Papa Murphy’s SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Papa Murphy’s to benchmark its business & performance as compared to the competitors. Papa Murphy’s is one of the leading brands in the food & beverages sector.

The article below lists the Papa Murphy’s SWOT (Strengths, Weaknesses, Opportunities, Threats), top Papa Murphy’s competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

About Papa Murphy’s

Papa Murphy’s Overview
Parent Company	Papa Murphy’s
Category	Restaurants
Sector	Food & Beverages
Tagline/ Slogan	Take n Bake Pizza; Hand Made. Home Baked.
USP	Choose your ingredients
Papa Murphy’s STP
Segmentation	Pizzas
Target Market	Young Families with young children
Positioning	Select your ingredients and crust, we make it by hand and you can take it home and heat it in the oven and you’re good to go!

SWOT Analysis of Papa Murphy’s

For Papa Murphy’s, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position. Let us start the Papa Murphy’s SWOT Analysis:

Papa Murphy’s Strengths

The strengths of Papa Murphy’s looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Papa Murphy’s :

1. Freshly prepared pizzas
2. More than 1300 outlets in USA and Canada
3. Won multiple awards and made it to multiple magazine covers
4. Ranked among the top on Forbes list of top restaurant chains to buy

5. Low costs due to bake-in-house concept

6. First of its kind – Allows customisation

Papa Murphy’s Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Papa Murphy’s SWOT Analysis:

1. No delivery system and strong competition means limited market share
2. Pizzas can only be consumed at home

Papa Murphy’s Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Papa Murphy’s SWOT Analysis:

1. International expansion can boost the business significantly
2. Offer ready to eat baked pizzas
3. Expand market through targeting young adults and not just families

Papa Murphy’s Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Papa Murphy’s are as mentioned:

1. Prices of fresh ingredients fluctuate
2. New competition may arise with more options
3. Frozen Pizzas available in grocery stores

Papa Murphy’s Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 5 competitors of Papa Murphy’s:

1. Di Giorno
2. California Pizza Kitchen

3. Pizza Inn

4. Pizza Hut

5. Dominos

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Papa Murphy’s. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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