Papa Murphy’s SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 2866

SWOT analysis of Papa Murphy’s analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Papa Murphy’s SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Papa Murphy’s to benchmark its business & performance as compared to the competitors and industry. Papa Murphy’s is one of the leading brands in the food & beverages sector. The table below also lists the top Papa Murphy’s competitors and elaborates Papa Murphy’s market segmentation, target group, positioning & Unique Selling Proposition (USP).

Papa Murphy’s SWOT, Competitors, Marketing STP & Brand analysis Table
Papa Murphy’s Brand Analysis
Parent Company

Papa Murphy’s




Food & Beverages

Tagline/ Slogan

Take n Bake Pizza; Hand Made. Home Baked.


Choose your ingredients

Papa Murphy’s STP


Target Group

Young Families with young children


Select your ingredients and crust, we make it by hand and you can take it home and heat it in the oven and you’re good to go!

Papa Murphy’s SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Papa Murphy’s. Strengths are:

1. Freshly prepared pizzas
2. More than 1300 outlets in USA and Canada
3. Won multiple awards and made it to multiple magazine covers
4. Ranked among the top on Forbes list of top restaurant chains to buy

5. Low costs due to bake-in-house concept

6. First of its kind – Allows customisation


Here are the weaknesses in the Papa Murphy’s SWOT Analysis:

1. No delivery system and strong competition means limited market share
2. Pizzas can only be consumed at home


Following are the Opportunities in Papa Murphy’s SWOT Analysis:

1. International expansion can boost the business significantly
2. Offer ready to eat baked pizzas
3. Expand market through targeting young adults and not just families


The threats in the SWOT Analysis of Papa Murphy’s are as mentioned:

1. Prices of fresh ingredients fluctuate
2. New competition may arise with more options
3. Frozen Pizzas available in grocery stores

Papa Murphy’s Competition

Below are the top 5 Papa Murphy’s competitors:

1. Di Giorno
2. California Pizza Kitchen

3. Pizza Inn

4. Pizza Hut

5. Dominos

The brandguide table above concludes the Papa Murphy’s SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Papa Murphy’s. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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