Papa Murphy’s SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 1932
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SWOT Analysis of Papa Murphy’s with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Papa Murphy’s

Parent Company

Papa Murphy’s

Category

Restaurants

Sector

Food & Beverages

Tagline/ Slogan

Take n Bake Pizza; Hand Made. Home Baked.

USP

Choose your ingredients

Papa Murphy’s STP

Segment

Pizzas

Target Group

Young Families with young children

Positioning

Select your ingredients and crust, we make it by hand and you can take it home and heat it in the oven and you’re good to go!

Papa Murphy’s SWOT Analysis

Strengths

1. Freshly prepared pizzas
2. More than 1300 outlets in USA and Canada
3. Won multiple awards and made it to multiple magazine covers
4. Ranked among the top on Forbes list of top restaurant chains to buy

5. Low costs due to bake-in-house concept

6. First of its kind – Allows customisation

Weaknesses

1. No delivery system and strong competition means limited market share
2. Pizzas can only be consumed at home

Opportunities

1. International expansion can boost the business significantly
2. Offer ready to eat baked pizzas
3. Expand market through targeting young adults and not just families

Threats

1. Prices of fresh ingredients fluctuate
2. New competition may arise with more options
3. Frozen Pizzas available in grocery stores

Papa Murphy’s Competition

Competitors

1. Di Giorno
2. California Pizza Kitchen

3. Pizza Inn

4. Pizza Hut

5. Dominos


The brandguide table above concludes the Papa Murphy’s SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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