Papa Murphy’s SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 1564

SWOT Analysis of Papa Murphy’s with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Papa Murphy’s

Parent Company

Papa Murphy’s




Food and Beverages

Tagline/ Slogan

Take n Bake Pizza; Hand Made. Home Baked.


Choose your ingredients




Target Group

Young Families with young children


Select your ingredients and crust, we make it by hand and you can take it home and heat it in the oven and you’re good to go!

SWOT Analysis


1. Freshly prepared pizzas
2. More than 1300 outlets in USA and Canada
3. Won multiple awards and made it to multiple magazine covers
4. Ranked among the top on Forbes list of top restaurant chains to buy

5. Low costs due to bake-in-house concept

6. First of its kind – Allows customisation


1. No delivery system and strong competition means limited market share
2. Pizzas can only be consumed at home


1. International expansion can boost the business significantly
2. Offer ready to eat baked pizzas
3. Expand market through targeting young adults and not just families


1. Prices of fresh ingredients fluctuate
2. New competition may arise with more options
3. Frozen Pizzas available in grocery stores



1. Di Giorno
2. California Pizza Kitchen

3. Pizza Inn

4. Pizza Hut

5. Dominos

The table above concludes the Papa Murphy’s SWOT analysis along with its marketing and brand parameters.


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