Papa Murphy’s SWOT Analysis
Here is a detailed SWOT analysis of Papa Murphy’s covering strengths, weaknesses, opportunities and threats.
Papa Murphy’s Strengths
- Freshly prepared pizzas
- More than 1300 outlets in USA and Canada
- Won multiple awards and made it to multiple magazine covers
- Ranked among the top on Forbes list of top restaurant chains to buy
- Low costs due to bake-in-house concept
- First of its kind – Allows customisation
Above are the strengths in the SWOT Analysis of Papa Murphy’s. The strengths of Papa Murphy’s looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Papa Murphy’s Weaknesses
- No delivery system and strong competition means limited market share
- Pizzas can only be consumed at home
These were the weaknesses in the Papa Murphy’s SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Papa Murphy’s Opportunities
- International expansion can boost the business significantly
- Offer ready to eat baked pizzas
- Expand market through targeting young adults and not just families
Above we covered the opportunities in Papa Murphy’s SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Papa Murphy’s Threats
- Prices of fresh ingredients fluctuate
- New competition may arise with more options
- Frozen Pizzas available in grocery stores
The threats in the SWOT Analysis of Papa Murphy’s are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Papa Murphy’s SWOT analysis.
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About Papa Murphy’s
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Papa Murphy’s Overview | |
|---|---|
| Parent Company |
Papa Murphy’s |
| Category |
Restaurants |
| Sector | |
| Tagline/ Slogan |
Take n Bake Pizza; Hand Made. Home Baked. |
| USP |
Choose your ingredients |
| Papa Murphy’s STP | |
| Segmentation |
Pizzas |
| Target Market |
Young Families with young children |
| Positioning |
Select your ingredients and crust, we make it by hand and you can take it home and heat it in the oven and you’re good to go! |
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