Hardee’s SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 2480

SWOT Analysis of Hardee’s with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

CKE Restaurants




Food & Beverages

Tagline/ Slogan

Eat like you mean it


Hardees grilled pork chop biscuit , thick burger , variety of premium-priced Angus beef hamburgers

Hardee’s STP


People who have hearty appetite for burgers

Target Group

Medium & high income groups


American fast-food restaurant chain

Hardee’s SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Hardee’s :

1. Has good range of healthy alternatives like low carbs , gluten sensitive

2. Good consumer engagement programs like tattoo free, winning tickets to American music awards

3. It has  close to 2000 locations across USA

4. Breakthrough advertising and high visibility sports sponsorships with professional sports teams in its major markets, including the NBA’s Indiana Pacers and the MLB’s St. Louis Cardinals.

5. Develops innovative new premium products, such as the Buffalo Chicken Sandwich and Boneless Buffalo Wings dipped in Franks

6. Strong backing of parent company


1.Limited international presence as compared to global brands

2. Product differentiation is very little in the food business


1. Opening up new outlets in different geographies by 
having more tie ups with franchisees & opening company owned outlets 
2. Expansion of product portfolio

3.Develop better marketing expertise as compared to other brands


1. Growing competition from other international & local brands which means threats of declining market share 
2. Increasing operating cost (logistics, real estate ) which can decrease the profits

Hardee’s Competition


Below are the 3 main Hardee’s competitors :

1. McDonald’s

2. Wendy’s international

3. Burger King

The brandguide table above concludes the Hardee’s SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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