Hardee’s SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Hardee’s analyses the brand by its strengths, weaknesses, opportunities & threats. In Hardee’s SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Hardee’s to benchmark its business & performance as compared to the competitors. Hardee’s is one of the leading brands in the food & beverages sector.

The table below lists the Hardee’s SWOT (Strengths, Weaknesses, Opportunities, Threats), top Hardee’s competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Hardee’s SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table


Parent Company

CKE Restaurants




Food & Beverages

Tagline/ Slogan

Eat like you mean it


Hardees grilled pork chop biscuit , thick burger , variety of premium-priced Angus beef hamburgers

Hardee’s STP

People who have hearty appetite for burgers

Target Group

Medium & high income groups


American fast-food restaurant chain

SWOT Analysis of Hardee’s
Hardee’s Strengths

Below are the Strengths in the SWOT Analysis of Hardee’s:

1. Has good range of healthy alternatives like low carbs , gluten sensitive

2. Good consumer engagement programs like tattoo free, winning tickets to American music awards

3. It has  close to 2000 locations across USA

4. Breakthrough advertising and high visibility sports sponsorships with professional sports teams in its major markets, including the NBA’s Indiana Pacers and the MLB’s St. Louis Cardinals.

5. Develops innovative new premium products, such as the Buffalo Chicken Sandwich and Boneless Buffalo Wings dipped in Franks

6. Strong backing of parent company

Hardee’s Weaknesses

Here are the weaknesses in the Hardee’s SWOT Analysis:

1.Limited international presence as compared to global brands

2. Product differentiation is very little in the food business

Hardee’s Opportunities

Following are the Opportunities in Hardee’s SWOT Analysis:

1. Opening up new outlets in different geographies by 
having more tie ups with franchisees & opening company owned outlets 
2. Expansion of product portfolio

3.Develop better marketing expertise as compared to other brands

Hardee’s Threats

The threats in the SWOT Analysis of Hardee’s are as mentioned:

1. Growing competition from other international & local brands which means threats of declining market share 
2. Increasing operating cost (logistics, real estate ) which can decrease the profits

Hardee’s Competition
Hardee’s Competitors

Below are the top 3 competitors of Hardee’s:

1. McDonald’s

2. Wendy’s international

3. Burger King

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Hardee’s. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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