Hardee’s SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

Hardee’s SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Hardee’s, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Hardee’s to benchmark its business & performance as compared to the competitors, and make strategic improvements. Hardee’s is one of the leading brands in the food & beverages sector.

The article below lists the Hardee’s SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Hardee’s SWOT Analysis:

SWOT Analysis of Hardee’s

For Hardee’s, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Hardee’s Strengths

The strengths of Hardee’s looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Hardee’s :

1. Has good range of healthy alternatives like low carbs , gluten sensitive

2. Good consumer engagement programs like tattoo free, winning tickets to American music awards

3. It has  close to 2000 locations across USA

4. Breakthrough advertising and high visibility sports sponsorships with professional sports teams in its major markets, including the NBA’s Indiana Pacers and the MLB’s St. Louis Cardinals.

5. Develops innovative new premium products, such as the Buffalo Chicken Sandwich and Boneless Buffalo Wings dipped in Franks

6. Strong backing of parent company

Hardee’s Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Hardee’s SWOT Analysis:

1.Limited international presence as compared to global brands

2. Product differentiation is very little in the food business

Hardee’s Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Hardee’s SWOT Analysis:

1. Opening up new outlets in different geographies by 
having more tie ups with franchisees & opening company owned outlets 
2. Expansion of product portfolio

3.Develop better marketing expertise as compared to other brands

Hardee’s Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Hardee’s are as mentioned:

1. Growing competition from other international & local brands which means threats of declining market share 
2. Increasing operating cost (logistics, real estate ) which can decrease the profits

Hardee’s Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Hardee’s:

1. McDonald’s

2. Wendy’s international

3. Burger King

Hence this concludes the Hardee’s SWOT analysis.

Continue reading more about the brand/company.

About Hardee’s


Parent Company

CKE Restaurants




Food & Beverages

Tagline/ Slogan

Eat like you mean it


Hardees grilled pork chop biscuit , thick burger , variety of premium-priced Angus beef hamburgers

Hardee’s STP

People who have hearty appetite for burgers

Target Market

Medium & high income groups


American fast-food restaurant chain

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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