SWOT analysis of Hardee’s analyses the brand/company with its strengths, weaknesses, opportunities & threats. Hardee’s is one of the leading brands in the food & beverages sector. The table below also lists the top Hardee’s competitors and elaborates Hardee’s segmentation, targeting, positioning & USP.
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Hardee’s |
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Parent Company |
CKE Restaurants |
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Category |
Restaurant |
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Sector |
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Tagline/ Slogan |
Eat like you mean it |
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USP |
Hardees grilled pork chop biscuit , thick burger , variety of premium-priced Angus beef hamburgers |
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Hardee’s STP |
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Segment |
People who have hearty appetite for burgers |
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Target Group |
Medium & high income groups |
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Positioning |
American fast-food restaurant chain |
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Hardee’s SWOT Analysis |
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Strengths |
Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Hardee’s. Strengths are: 1. Has good range of healthy alternatives like low carbs , gluten sensitive 2. Good consumer engagement programs like tattoo free, winning tickets to American music awards 3. It has close to 2000 locations across USA 4. Breakthrough advertising and high visibility sports sponsorships with professional sports teams in its major markets, including the NBA’s Indiana Pacers and the MLB’s St. Louis Cardinals. 5. Develops innovative new premium products, such as the Buffalo Chicken Sandwich and Boneless Buffalo Wings dipped in Franks 6. Strong backing of parent company |
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Weaknesses |
Here are the weaknesses in the Hardee’s SWOT Analysis: 1.Limited international presence as compared to global brands 2. Product differentiation is very little in the food business |
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Opportunities |
Following are the Opportunities in Hardee’s SWOT Analysis: 1. Opening up new outlets in different geographies by 3.Develop better marketing expertise as compared to other brands |
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Threats |
The threats in the SWOT Analysis of Hardee’s are as mentioned: 1. Growing competition from other international & local brands which means threats of declining market share |
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Hardee’s Competition |
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Competitors |
Below are the top 3 Hardee’s competitors: 1. McDonald’s 2. Wendy’s international 3. Burger King |
The brandguide table above concludes the Hardee’s SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
Browse marketing analysis of more brands and companies similar to Hardee’s. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.
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