Hardee’s SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 3542

SWOT analysis of Hardee’s analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Hardee’s SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Hardee’s to benchmark its business & performance as compared to the competitors and industry. Hardee’s is one of the leading brands in the food & beverages sector. The table below also lists the top Hardee’s competitors and elaborates Hardee’s market segmentation, target group, positioning & Unique Selling Proposition (USP).

Hardee’s SWOT, Competitors, Marketing STP & Brand analysis Table


Parent Company

CKE Restaurants




Food & Beverages

Tagline/ Slogan

Eat like you mean it


Hardees grilled pork chop biscuit , thick burger , variety of premium-priced Angus beef hamburgers

Hardee’s STP

People who have hearty appetite for burgers

Target Group

Medium & high income groups


American fast-food restaurant chain

Hardee’s SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Hardee’s. Strengths are:

1. Has good range of healthy alternatives like low carbs , gluten sensitive

2. Good consumer engagement programs like tattoo free, winning tickets to American music awards

3. It has  close to 2000 locations across USA

4. Breakthrough advertising and high visibility sports sponsorships with professional sports teams in its major markets, including the NBA’s Indiana Pacers and the MLB’s St. Louis Cardinals.

5. Develops innovative new premium products, such as the Buffalo Chicken Sandwich and Boneless Buffalo Wings dipped in Franks

6. Strong backing of parent company


Here are the weaknesses in the Hardee’s SWOT Analysis:

1.Limited international presence as compared to global brands

2. Product differentiation is very little in the food business


Following are the Opportunities in Hardee’s SWOT Analysis:

1. Opening up new outlets in different geographies by 
having more tie ups with franchisees & opening company owned outlets 
2. Expansion of product portfolio

3.Develop better marketing expertise as compared to other brands


The threats in the SWOT Analysis of Hardee’s are as mentioned:

1. Growing competition from other international & local brands which means threats of declining market share 
2. Increasing operating cost (logistics, real estate ) which can decrease the profits

Hardee’s Competition

Below are the top 3 Hardee’s competitors:

1. McDonald’s

2. Wendy’s international

3. Burger King

The brandguide table above concludes the Hardee’s SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Hardee’s. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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