Published in Food & Beverages category by MBA Skool Team
Cold Stone Creamery is one of the leading brands in the food & beverages sector. Cold Stone Creamery SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Cold Stone Creamery:
Cold Stone Creamery is a leading franchisor of premium ice cream parlors with a chain of more than 1,500 locations in about 25 countries
Strong social media following
Customized menu and super premium ice cream
Variety of mix-ins available for customers
Co-branding Canadian coffee shop Tim Hortons & opened up 100 co-branded stores in USA .This strategic alliance allowed Cold stone to open stores in USA
It has also entered in partnership with Kraft foods & Jell-o brands. 7. All ice cream is made in house using natural ingredients and waffle cones and bowls are baked daily
Above are the strengths in the SWOT Analysis of Cold Stone Creamery. The strengths of Cold Stone Creamery looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Cold Stone Creamery Weaknesses
There have been allegations by independent franchises that Cold Stone's business practices have put them at a competitive disadvantage.
Intense competition means limited market share and low margins
These were the weaknesses in the Cold Stone Creamery SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Cold Stone Creamery Opportunities
Increase number of franchises for good margins & returns
Increase number of outlets in other geographies
Above we covered the opportunities in Cold Stone Creamery SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Cold Stone Creamery Threats
Increase in number of competitors with similar value proposition
Increase in food regulation standards
Seasonality - To drive restaurant sales one has to continuously innovate & offer new exciting products
The threats in the SWOT Analysis of Cold Stone Creamery are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Cold Stone Creamery SWOT analysis.
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About Cold Stone Creamery
The table below gives the brand overview along with its target market, segmentation, positioning & USP
true to the chain's name, the ice cream is blended with those ingredients on a cold stone slab, offers a menu of premium ice cream treats
Cold Stone Creamery STP
People who love Ice creams
Family , kids , youth , elders
American-based ice cream parlor chain
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