Cold Stone Creamery SWOT Analysis

Published in Food & Beverages category by MBA Skool Team

Here is a detailed SWOT analysis of Cold Stone Creamery covering strengths, weaknesses, opportunities and threats.

Cold Stone Creamery Strengths

  1. Cold Stone Creamery is a leading franchisor of premium ice cream parlors with a chain of more than 1,500 locations in about 25 countries
  2. Strong social media following
  3. Customized menu and super premium ice cream
  4. Variety of mix-ins available for customers
  5. Co-branding Canadian coffee shop Tim Hortons & opened up 100 co-branded stores in USA .This strategic alliance allowed Cold stone to open stores in USA
  6. It has also entered in partnership with Kraft foods & Jell-o brands. 7. All ice cream is made in house using natural ingredients and waffle cones and bowls are baked daily

Above are the strengths in the SWOT Analysis of Cold Stone Creamery. The strengths of Cold Stone Creamery looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Cold Stone Creamery Weaknesses

  1. There have been allegations by independent franchises that Cold Stone's business practices have put them at a competitive disadvantage. 
  2. Intense competition means limited market share and low margins

These were the weaknesses in the Cold Stone Creamery SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Cold Stone Creamery Opportunities

  1. Increase number of franchises for good margins & returns 
  2. Increase number of outlets in other geographies

Above we covered the opportunities in Cold Stone Creamery SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Cold Stone Creamery Threats

  1. Increase in number of competitors with similar value proposition
  2. Increase in food regulation standards
  3. Seasonality - To drive restaurant sales one has to continuously innovate & offer new exciting products

The threats in the SWOT Analysis of Cold Stone Creamery are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Cold Stone Creamery SWOT analysis.

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About Cold Stone Creamery

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Cold Stone Creamery Overview
Parent Company

Kahala brands

Category

Restaurants

Sector

Food & Beverages

Tagline/ Slogan

Because the world deserves a better ice cream

USP

true to the chain's name, the ice cream is blended with those ingredients on a cold stone slab, offers a menu of premium ice cream treats

Cold Stone Creamery STP
Segmentation

People who love Ice creams

Target Market

Family , kids , youth , elders

Positioning

American-based ice cream parlor chain


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Cold Stone Creamery. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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