Cold Stone Creamery SWOT Analysis
Cold Stone Creamery is one of the leading brands in the food & beverages sector. Cold Stone Creamery SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Cold Stone Creamery:
Quick Glance:
Cold Stone Creamery Strengths
- Cold Stone Creamery is a leading franchisor of premium ice cream parlors with a chain of more than 1,500 locations in about 25 countries
- Strong social media following
- Customized menu and super premium ice cream
- Variety of mix-ins available for customers
- Co-branding Canadian coffee shop Tim Hortons & opened up 100 co-branded stores in USA .This strategic alliance allowed Cold stone to open stores in USA
- It has also entered in partnership with Kraft foods & Jell-o brands. 7. All ice cream is made in house using natural ingredients and waffle cones and bowls are baked daily
Above are the strengths in the SWOT Analysis of Cold Stone Creamery. The strengths of Cold Stone Creamery looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Cold Stone Creamery Weaknesses
- There have been allegations by independent franchises that Cold Stone's business practices have put them at a competitive disadvantage.
- Intense competition means limited market share and low margins
These were the weaknesses in the Cold Stone Creamery SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Cold Stone Creamery Opportunities
- Increase number of franchises for good margins & returns
- Increase number of outlets in other geographies
Above we covered the opportunities in Cold Stone Creamery SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Cold Stone Creamery Threats
- Increase in number of competitors with similar value proposition
- Increase in food regulation standards
- Seasonality - To drive restaurant sales one has to continuously innovate & offer new exciting products
The threats in the SWOT Analysis of Cold Stone Creamery are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Cold Stone Creamery SWOT analysis.
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About Cold Stone Creamery
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Cold Stone Creamery Overview | |
|---|---|
| Parent Company |
Kahala brands |
| Category |
Restaurants |
| Sector | |
| Tagline/ Slogan |
Because the world deserves a better ice cream |
| USP |
true to the chain's name, the ice cream is blended with those ingredients on a cold stone slab, offers a menu of premium ice cream treats |
| Cold Stone Creamery STP | |
| Segmentation |
People who love Ice creams |
| Target Market |
Family , kids , youth , elders |
| Positioning |
American-based ice cream parlor chain |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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