Cold Stone Creamery SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 5319

SWOT Analysis of Cold Stone Creamery with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Cold Stone Creamery

Parent Company

Kahala brands




Food & Beverages

Tagline/ Slogan

Because the world deserves a better ice cream


true to the chain's name, the ice cream is blended with those ingredients on a cold stone slab, offers a menu of premium ice cream treats

Cold Stone Creamery STP


People who love Ice creams

Target Group

Family , kids , youth , elders


American-based ice cream parlor chain

Cold Stone Creamery SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Cold Stone Creamery :

1. Cold Stone Creamery is a leading franchisor of premium ice cream parlors with a chain of more than 1,500 locations in about 25 countries

2. Strong social media following

3. Customized menu and super premium ice cream

4. Variety of mix-ins available for customers

5. Co-branding Canadian coffee shop Tim Hortons & opened up 100 co-branded stores in USA .This strategic alliance allowed Cold stone to open stores in USA

6. It has also entered in partnership with Kraft foods & Jell-o brands. 7. All ice cream is made in house using natural ingredients and waffle cones and bowls are baked daily


1. There have been allegations by independent franchises that Cold Stone's business practices have put them at a competitive disadvantage. 
2. Intense competition means limited market share and low margins


1. Increase number of franchises for good margins & returns 
2. Increase number of outlets in other geographies


1. Increase in number of competitors with similar value proposition
2. Increase in food regulation standards

3. Seasonality - To drive restaurant sales one has to continuously innovate & offer new exciting products

Cold Stone Creamery Competition


Below are the 3 main Cold Stone Creamery competitors :

1. Ben & Jerry

2. International Dairy Queen

3. Dunkin brand group

The brandguide table above concludes the Cold Stone Creamery SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


Browse marketing analysis of more brands and companies similar to Cold Stone Creamery. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on G+Share on Linkedin

Similar Brands in the same Sector: