Cold Stone Creamery SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Cold Stone Creamery analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Cold Stone Creamery SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Cold Stone Creamery to benchmark its business & performance as compared to the competitors and industry. As of 2020, Cold Stone Creamery is one of the leading brands in the food & beverages sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Cold Stone Creamery competitors and includes Cold Stone Creamery target market, segmentation, positioning & Unique Selling Proposition (USP).

Cold Stone Creamery SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Cold Stone Creamery Brand Analysis
Parent Company

Kahala brands

Category

Restaurants

Sector

Food & Beverages

Tagline/ Slogan

Because the world deserves a better ice cream

USP

true to the chain's name, the ice cream is blended with those ingredients on a cold stone slab, offers a menu of premium ice cream treats

Cold Stone Creamery STP
Cold Stone Creamery Segmentation

People who love Ice creams

Cold Stone Creamery Target Market

Family , kids , youth , elders

Cold Stone Creamery Positioning

American-based ice cream parlor chain

Cold Stone Creamery SWOT Analysis
Cold Stone Creamery Strengths

Below are the Strengths in the SWOT Analysis of Cold Stone Creamery:

1. Cold Stone Creamery is a leading franchisor of premium ice cream parlors with a chain of more than 1,500 locations in about 25 countries

2. Strong social media following

3. Customized menu and super premium ice cream

4. Variety of mix-ins available for customers

5. Co-branding Canadian coffee shop Tim Hortons & opened up 100 co-branded stores in USA .This strategic alliance allowed Cold stone to open stores in USA

6. It has also entered in partnership with Kraft foods & Jell-o brands. 7. All ice cream is made in house using natural ingredients and waffle cones and bowls are baked daily

Cold Stone Creamery Weaknesses

Here are the weaknesses in the Cold Stone Creamery SWOT Analysis:

1. There have been allegations by independent franchises that Cold Stone's business practices have put them at a competitive disadvantage. 
2. Intense competition means limited market share and low margins

Cold Stone Creamery Opportunities

Following are the Opportunities in Cold Stone Creamery SWOT Analysis:

1. Increase number of franchises for good margins & returns 
2. Increase number of outlets in other geographies

Cold Stone Creamery Threats

The threats in the SWOT Analysis of Cold Stone Creamery are as mentioned:

1. Increase in number of competitors with similar value proposition
2. Increase in food regulation standards

3. Seasonality - To drive restaurant sales one has to continuously innovate & offer new exciting products

Cold Stone Creamery Competition
Competitors

Below are the top 3 Cold Stone Creamery competitors:

1. Ben & Jerry

2. International Dairy Queen

3. Dunkin brand group


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Cold Stone Creamery. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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