Published by MBA Skool Team, Last Updated: April 29, 2020
SWOT analysis of Jamba Juice analyses the brand by its strengths, weaknesses, opportunities & threats. In Jamba Juice SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Jamba Juice to benchmark its business & performance as compared to the competitors. Jamba Juice is one of the leading brands in the food & beverages sector.
The table below lists the Jamba Juice SWOT (Strengths, Weaknesses, Opportunities, Threats), top Jamba Juice competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
Healthy all fruit smoothies & interesting flavor combinations
Jamba Juice STP
It wants to reach out to creative young middle class consumer
People of all age groups
Smoothie & juice Chain
SWOT Analysis of Jamba Juice
Jamba Juice Strengths
Below are the Strengths in the SWOT Analysis of Jamba Juice:
1. It has over 850 locations operating in many states, along with Bahamas, Canada, the Philippines, Mexico and South Korea. High brand popularity .Caters to American & Asian markets.
2. It is a leading health brand attracting millennials also
3. It has rapidly grown in a very short time to be one of the top competitors in the industry
4. Its menu includes more than 30 varieties of custom smoothies (including Aloha Pineapple, Mango-a-go-go, and Strawberry Surf Rider) and Jamba Boosts (smoothies made with vitamin and protein supplements), along with other fruit juices and food items
5. It has tie up with Nestle for all natural energy drinks which provides a meaningful point of difference to this band.
6. It has JambaGo, a self-served machine that can be installed in cafeterias, schools & convenience stores helps to expand the brand more quickly & cheaply since it is saving on the store & labor costs.
Jamba Juice Weaknesses
Here are the weaknesses in the Jamba Juice SWOT Analysis:
1. Recently it was under fire for its less than ideal health contents in the smoothies
2. Competitors like Smoothie King & Planet Smoothie sometimes take over Jamba juice in terms of sales
Jamba Juice Opportunities
Following are the Opportunities in Jamba Juice SWOT Analysis:
1. Sponsoring sports etc to reach out to its target health conscious customers
2. Rising health awareness factor among Americans can be exploited to make Jamba Juice the most preferred brand in the mind of American customers
Jamba Juice Threats
The threats in the SWOT Analysis of Jamba Juice are as mentioned:
1. US food & drug regulations 2. Increasing competition from other international & local food brands 3.Economic downturns can cause people to reduce consumption decreasing sales
4. Value of real estate going up increasing rent cost & thus operating costs
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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