Published in Food & Beverages category by MBA Skool Team
Horlicks is one of the leading brands in the food & beverages sector. Horlicks SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Horlicks:
Horlicks has got a strong backing of parent company GSK Consumer
UK, India, Hong Kong, Australia etc are some places where Horlicks is supplied
Horlicks has many variants i.e. class malt, chocolate, kesar badam, elaichi etc
Strong branding & promotion have increased brand awareness of Horlicks
Excellent distribution network means Horlicks can be purchased from supermarkets, grocery stores etc.
Online presence has encouraged people to buy it
Horlicks has products for growing kids, mothers & women
Above are the strengths in the SWOT Analysis of Horlicks. The strengths of Horlicks looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Limited market share owing to strong competition in the sector
Horlicks is not as widely available globally as compared to its global competitors
These were the weaknesses in the Horlicks SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Taller, stronger, sharper; Everyday growth everyday Horlicks; The Great Family Nourisher
Horlicks is available for toddlers, growing kids, women and mothers
People looking for a healthy drink with milk
Urban kids and families from the middle & upper class
Malted milk hot drink
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