Horlicks SWOT Analysis
Horlicks SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Horlicks, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
Horlicks is one of the leading brands in the food & beverages sector. The article below lists the Horlicks SWOT and includes its target market, segmentation, positioning & USP.
In this article:
Let us start the SWOT Analysis below:
Horlicks Strengths
The strengths of Horlicks looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
A list of strengths is mostly the starting point in a SWOT analysis. Below are the Strengths in the SWOT Analysis of Horlicks :
1. Horlicks has got a strong backing of parent company GSK Consumer
2. UK, India, Hong Kong, Australia etc are some places where Horlicks is supplied
3. Horlicks has many variants i.e. class malt, chocolate, kesar badam, elaichi etc
4. Strong branding & promotion have increased brand awareness of Horlicks
5. Excellent distribution network means Horlicks can be purchased from supermarkets, grocery stores etc.
6. Online presence has encouraged people to buy it
7. Horlicks has products for growing kids, mothers & women
Horlicks Weaknesses
The weaknesses of a brand are certain aspects of its business which it can improve. Here are the weaknesses in the Horlicks SWOT Analysis:
1. Limited market share owing to strong competition in the sector
2. Horlicks is not as widely available globally as compared to its global competitors
Read more about Horlicks
Horlicks Opportunities
The opportunities for any brand can include prospects of future growth. Following are the opportunities in Horlicks SWOT Analysis:
1. Horlicks can increase its presence in Europe & Americas
2. Different packaging styles can help increase sales of Horlicks
3. Diversifying into health snacks can also help the brand catch the market
Horlicks Threats
The threats for any business can be external factors which can negatively impact its business. The threats in the SWOT Analysis of Horlicks are as mentioned:
1. Intense competition can reduce market share of the brand
2. Alternate health drinks can decrease the sales of Horlicks in the future
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Hence this concludes the Horlicks SWOT analysis.
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About Horlicks
| Horlicks Overview | |
|---|---|
| Parent Company |
GlaxoSmithKline Consumer Healthcare |
| Category |
Energy Drink |
| Sector | |
| Tagline/ Slogan |
Taller, stronger, sharper; Everyday growth everyday Horlicks; The Great Family Nourisher |
| USP |
Horlicks is available for toddlers, growing kids, women and mothers |
| Horlicks STP | |
| Segmentation |
People looking for a healthy drink with milk |
| Target Market |
Urban kids and families from the middle & upper class |
| Positioning |
Malted milk hot drink |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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