Horlicks SWOT Analysis, Competitors & USP

Posted in Food & Beverages, Total Reads: 9309

SWOT analysis of Horlicks analyses the brand/company with its strengths, weaknesses, opportunities & threats. Horlicks is one of the leading brands in the food & beverages sector. The table below also lists the top Horlicks competitors and elaborates Horlicks segmentation, targeting, positioning & USP.

Horlicks SWOT, Competitors, Marketing STP & Brand analysis Table
Horlicks Brand Analysis
Parent Company

GlaxoSmithKline Consumer Healthcare

Category

Energy Drink

Sector

Food & Beverages

Tagline/ Slogan

Taller, stronger, sharper; Everyday growth everyday Horlicks; The Great Family Nourisher

USP

Horlicks is available for toddlers, growing kids, women and mothers

Horlicks STP
Segment

People looking for a healthy drink with milk

Target Group

Urban kids and families from the middle & upper class

Positioning

Malted milk hot drink

Horlicks SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Horlicks. Strengths are:

1. Horlicks has got a strong backing of parent company GSK Consumer

2. UK, India, Hong Kong, Australia etc are some places where Horlicks is supplied

3. Horlicks has many variants i.e. class malt, chocolate, kesar badam, elaichi etc

4. Strong branding & promotion have increased brand awareness of Horlicks

5. Excellent distribution network means Horlicks can be purchased from supermarkets, grocery stores etc.

6. Online presence has encouraged people to buy it

7. Horlicks has products for growing kids, mothers & women

Weaknesses

Here are the weaknesses in the Horlicks SWOT Analysis:

1. Limited market share owing to strong competition in the sector

2. Horlicks is not as widely available globally as compared to its global competitors

Opportunities

Following are the Opportunities in Horlicks SWOT Analysis:

1. Horlicks can increase its presence in Europe & Americas

2. Different packaging styles can help increase sales of Horlicks

3. Diversifying into health snacks can also help the brand catch the market

Threats

The threats in the SWOT Analysis of Horlicks are as mentioned:

1. Intense competition can reduce market share of the brand

2. Alternate health drinks can decrease the sales of Horlicks in the future

Horlicks Competition
Competitors

Below are the top 5 Horlicks competitors:

1. Complan

2. Cadbury's Bournvita

3. Maltova

4. Boost

5. Milo

The brandguide table above concludes the Horlicks SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Horlicks. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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