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Complan SWOT Analysis

Published by MBA Skool Team in Food & Beverages category Last Updated: February 07, 2024Read time:

Here is a detailed SWOT analysis of Complan covering strengths, weaknesses, opportunities and threats.

Complan Strengths

  1. Big brand visibility
  2. Good advertising
  3. Excellent reach and distribution
  4. Long Term association with many markets like India.

Above are the strengths in the SWOT Analysis of Complan. The strengths of Complan looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Complan Weaknesses

  1. Food products have a limited shelf life

These were the weaknesses in the Complan SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Complan Opportunities

  1. Untapped rural markets
  2. Better product packaging and preservation

Above we covered the opportunities in Complan SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Read more about Complan

Complan Threats

  1. More chocolate based milk drinks in market
  2. Children prefer more flavors like strawberry, rose milk

The threats in the SWOT Analysis of Complan are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Complan SWOT analysis.

Read Similar SWOT analysis

About Complan

The table below gives the brand overview along with its target market, segmentation, positioning & USP


Parent Company





Food & Beverages

Tagline/ Slogan

A complete meal in a drink; Im a Complan Boy Im a Complan girl; Good food everyday


Chocolate beverage food drink

Complan STP

Chocolate based health drink for children

Target Market

Young growing children from the middle and upper class


The COMplete PLANned Food for growing children

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Complan. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
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