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Walkers Crisps SWOT Analysis

Published by MBA Skool Team in Food & Beverages category Last Updated: March 14, 2024Read time:

Here is a detailed SWOT analysis of Walkers Crisps covering strengths, weaknesses, opportunities and threats.

Walkers Crisps Strengths

  1. Large variety of flavors
  2. Exciting promotional campaign track record
  3. Large variety of sizes easily available
  4. Good brand recall on account of rich brand history

Above are the strengths in the SWOT Analysis of Walkers Crisps. The strengths of Walkers Crisps looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Walkers Crisps Weaknesses

  1. Very less number of chips in small packages have earned the wrath of consumers
  2. Limited global penetration compared to some leading brands

These were the weaknesses in the Walkers Crisps SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Walkers Crisps Opportunities

  1. The huge market forenvironmental friendlypackaged food can be tapped
  2. Since the product is competing more on price, more focus in trade relations enhancement and increase in shelf space might lead to sales volume increase

Above we covered the opportunities in Walkers Crisps SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Walkers Crisps Threats

  1. Traditional ingredient supply areas for Walkers have been subjected to crop failures which might affect Walkers’ operations
  2. Aggressive threat from much healthier snacking competitive products

The threats in the SWOT Analysis of Walkers Crisps are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Walkers Crisps SWOT analysis.

Read Similar SWOT analysis

About Walkers Crisps

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Walkers Crisps Overview
Parent Company

Pepsi Co




Food & Beverages

Tagline/ Slogan

There is no crisps like Walkers


Exciting promotional campaigns

Walkers Crisps STP

Young, adventurous medium snacking segment

Target Market

Middle income young individuals


Ultimate snacking experience

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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