Jumbo King SWOT Analysis, Competitors & USP
SWOT analysis of Jumbo King analyses the brand by its strengths, weaknesses, opportunities & threats. In Jumbo King SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Jumbo King to benchmark its business & performance as compared to the competitors. Jumbo King is one of the leading brands in the food & beverages sector.
The table below lists the Jumbo King SWOT (Strengths, Weaknesses, Opportunities, Threats), top Jumbo King competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
In this article:
|
Jumbo King | |
| Parent Company |
Jumbo King |
|---|---|
| Category |
Fast Food Eating Joints |
| Sector | |
| Tagline/ Slogan |
India’s Largest Selling VadaPav |
| USP |
Clean and hygienic branded vadapav |
| Jumbo King STP | |
| Segment |
Anyone who needs a fast snack, on the move. |
| Target Group |
Lower and middle income group people in Mumbai (mainly students and working class) |
| Positioning |
As a hygienic and easily available fast food. |
| SWOT Analysis of Jumbo King | |
| Jumbo King Strengths |
Below are the Strengths in the SWOT Analysis of Jumbo King: 1. Strong brand recall 3. Combos (pepsi + vadapav)- a very popular offering |
| Jumbo King Weaknesses |
Here are the weaknesses in the Jumbo King SWOT Analysis: 1.Present only in Mumbai, and doesn’t have a pan-India presence |
| Jumbo King Opportunities |
Following are the Opportunities in Jumbo King SWOT Analysis: 1. Increase its network by opening outlets throughout the country |
| Jumbo King Threats |
The threats in the SWOT Analysis of Jumbo King are as mentioned: 1. High level of competition 3. Health consciousness amongst people |
| Jumbo King Competition | |
| Jumbo King Competitors |
Below are the top 3 competitors of Jumbo King: 1.Goli VadaPav |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Jumbo King. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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