Jumbo King SWOT Analysis
Jumbo King is one of the leading brands in the food & beverages sector. Jumbo King SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Jumbo King:
Quick Glance:
Jumbo King Strengths
- Strong brand recall
- Strong presence in Mumbai and few other cities
- Combos (pepsi + vadapav)- a very popular offering
- Variety in offerings - Around 9 types of VadaPav
- Easily available at an affordable price and high hygiene
Above are the strengths in the SWOT Analysis of Jumbo King. The strengths of Jumbo King looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Jumbo King Weaknesses
- Present only in Mumbai, and doesn’t have a pan-India presence
- Strong competition from other local food joints
These were the weaknesses in the Jumbo King SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Jumbo King Opportunities
- Increase its network by opening outlets throughout the country
- Diversify into other Indian fast foods
- Open a chain of Jumbo King restaurants
Above we covered the opportunities in Jumbo King SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Jumbo King Threats
- High level of competition
- Inflation causing increase in the price of raw materials
- Health consciousness amongst people
The threats in the SWOT Analysis of Jumbo King are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Jumbo King SWOT analysis.
Continue reading more about the brand/company.
About Jumbo King
The table below gives the brand overview along with its target market, segmentation, positioning & USP
|
Jumbo King | |
| Parent Company |
Jumbo King |
|---|---|
| Category |
Fast Food Eating Joints |
| Sector | |
| Tagline/ Slogan |
India’s Largest Selling VadaPav |
| USP |
Clean and hygienic branded vadapav |
| Jumbo King STP | |
| Segmentation |
Anyone who needs a fast snack, on the move. |
| Target Market |
Lower and middle income group people in Mumbai (mainly students and working class) |
| Positioning |
As a hygienic and easily available fast food. |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Browse marketing analysis of more brands and companies similar to Jumbo King. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.
Continue Reading:
The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute
