Published by MBA Skool Team, Last Updated: April 29, 2020
SWOT analysis of Jumbo King analyses the brand by its strengths, weaknesses, opportunities & threats. In Jumbo King SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Jumbo King to benchmark its business & performance as compared to the competitors. Jumbo King is one of the leading brands in the food & beverages sector.
The table below lists the Jumbo King SWOT (Strengths, Weaknesses, Opportunities, Threats), top Jumbo King competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
Lower and middle income group people in Mumbai (mainly students and working class)
As a hygienic and easily available fast food.
SWOT Analysis of Jumbo King
Jumbo King Strengths
Below are the Strengths in the SWOT Analysis of Jumbo King:
1. Strong brand recall 2. Strong presence in Mumbai and few other cities
3. Combos (pepsi + vadapav)- a very popular offering 4. Variety in offerings - Around 9 types of VadaPav 5. Easily available at an affordable price and high hygiene
Jumbo King Weaknesses
Here are the weaknesses in the Jumbo King SWOT Analysis:
1.Present only in Mumbai, and doesn’t have a pan-India presence 2.Strong competition from other local food joints
Jumbo King Opportunities
Following are the Opportunities in Jumbo King SWOT Analysis:
1. Increase its network by opening outlets throughout the country 2.Diversify into other Indian fast foods 3.Open a chain of Jumbo King restaurants
Jumbo King Threats
The threats in the SWOT Analysis of Jumbo King are as mentioned:
1. High level of competition 2.Inflation causing increase in the price of raw materials
3. Health consciousness amongst people
Jumbo King Competition
Jumbo King Competitors
Below are the top 3 competitors of Jumbo King:
1.Goli VadaPav 2. Local fast food joints 3.Sweet shops serving snacks
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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