Jumbo King SWOT Analysis, Competitors & USP
SWOT analysis of Jumbo King analyses the brand by its strengths, weaknesses, opportunities & threats. In Jumbo King SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Jumbo King to benchmark its business & performance as compared to the competitors. Jumbo King is one of the leading brands in the food & beverages sector.
The article below lists the Jumbo King SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Jumbo King SWOT Analysis:
In this article:
SWOT Analysis of Jumbo King
For Jumbo King, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.
Jumbo King Strengths
The strengths of Jumbo King looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Jumbo King :
1. Strong brand recall
2. Strong presence in Mumbai and few other cities
3. Combos (pepsi + vadapav)- a very popular offering
4. Variety in offerings - Around 9 types of VadaPav
5. Easily available at an affordable price and high hygiene
Jumbo King Weaknesses
The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Jumbo King SWOT Analysis:
1.Present only in Mumbai, and doesn’t have a pan-India presence
2.Strong competition from other local food joints
Jumbo King Opportunities
The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Jumbo King SWOT Analysis:
1. Increase its network by opening outlets throughout the country
2.Diversify into other Indian fast foods
3.Open a chain of Jumbo King restaurants
Jumbo King Threats
The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Jumbo King are as mentioned:
1. High level of competition
2.Inflation causing increase in the price of raw materials
3. Health consciousness amongst people
Jumbo King Competitors
There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Jumbo King:
1.Goli VadaPav
2. Local fast food joints
3.Sweet shops serving snacks
Hence this concludes the Jumbo King SWOT analysis.
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About Jumbo King
|
Jumbo King | |
| Parent Company |
Jumbo King |
|---|---|
| Category |
Fast Food Eating Joints |
| Sector | |
| Tagline/ Slogan |
India’s Largest Selling VadaPav |
| USP |
Clean and hygienic branded vadapav |
| Jumbo King STP | |
| Segmentation |
Anyone who needs a fast snack, on the move. |
| Target Market |
Lower and middle income group people in Mumbai (mainly students and working class) |
| Positioning |
As a hygienic and easily available fast food. |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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