Jumbo King SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Jumbo King analyses the brand by its strengths, weaknesses, opportunities & threats. In Jumbo King SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Jumbo King to benchmark its business & performance as compared to the competitors. Jumbo King is one of the leading brands in the food & beverages sector.

The table below lists the Jumbo King SWOT (Strengths, Weaknesses, Opportunities, Threats), top Jumbo King competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Jumbo King SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table

Jumbo King

Parent Company

Jumbo King

Category

Fast Food Eating Joints

Sector

Food & Beverages

Tagline/ Slogan

India’s Largest Selling VadaPav

USP

Clean and hygienic branded vadapav

Jumbo King STP
Segment

Anyone who needs a fast snack, on the move.

Target Group

Lower and middle income group people in Mumbai (mainly students and working class)

Positioning

As a hygienic and easily available fast food.

SWOT Analysis of Jumbo King
Jumbo King Strengths

Below are the Strengths in the SWOT Analysis of Jumbo King:

1. Strong brand recall
2. Strong presence in Mumbai and few other cities

3. Combos (pepsi + vadapav)- a very popular offering
4. Variety in offerings - Around 9 types of VadaPav
5. Easily available at an affordable price and high hygiene

Jumbo King Weaknesses

Here are the weaknesses in the Jumbo King SWOT Analysis:

1.Present only in Mumbai, and doesn’t have a pan-India presence
2.Strong competition from other local food joints

Jumbo King Opportunities

Following are the Opportunities in Jumbo King SWOT Analysis:

1. Increase its network by opening outlets throughout the country
2.Diversify into other Indian fast foods
3.Open a chain of Jumbo King restaurants

Jumbo King Threats

The threats in the SWOT Analysis of Jumbo King are as mentioned:

1. High level of competition
2.Inflation causing increase in the price of raw materials

3. Health consciousness amongst people

Jumbo King Competition
Jumbo King Competitors

Below are the top 3 competitors of Jumbo King:

1.Goli VadaPav
2. Local fast food joints
3.Sweet shops serving snacks


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Jumbo King. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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