Published in Food & Beverages category by MBA Skool Team
Nissin Top Ramen is one of the leading brands in the food & beverages sector. Nissin Top Ramen SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Nissin Top Ramen:
Four different Indian flavors and good advertising
Top Ramen is the major brand of the company in India with a susbstantial market share in the instant noodle market.
A unique kind of Noodle “Space Ram” manufactured for Japanese astronaut
Above are the strengths in the SWOT Analysis of Nissin Top Ramen. The strengths of Nissin Top Ramen looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Nissin Top Ramen Weaknesses
Limited advertising & brand awareness as compared to leading noodle brands
Still trying to penetrate the global market
These were the weaknesses in the Nissin Top Ramen SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Nissin Top Ramen Opportunities
Cost reduction by restructuring production system
Growing market for fast to prepare food
Above we covered the opportunities in Nissin Top Ramen SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Nissin Top Ramen Threats
Less price of competitor’s product
Brand switching cost is very low
Local brands and restaurants
The threats in the SWOT Analysis of Nissin Top Ramen are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Nissin Top Ramen SWOT analysis.
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About Nissin Top Ramen
The table below gives the brand overview along with its target market, segmentation, positioning & USP
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