Nissin Top Ramen SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Nissin Top Ramen analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Nissin Top Ramen SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Nissin Top Ramen to benchmark its business & performance as compared to the competitors and industry. As of 2020, Nissin Top Ramen is one of the leading brands in the food & beverages sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Nissin Top Ramen competitors and includes Nissin Top Ramen target market, segmentation, positioning & Unique Selling Proposition (USP).

Nissin Top Ramen SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table

Nissin Top Ramen

Parent Company

Nissin Foods

Category

Noodles

Sector

Food & Beverages

Tagline/ Slogan

Oodles of noodles, super noodles

USP

Vitamin plus energy healthy noodles

Nissin Top Ramen STP
Nissin Top Ramen Segmentation

Fast to prepare meal

Nissin Top Ramen Target Market

Health seeking families

Nissin Top Ramen Positioning

Family favorite ready to cook noodles

Nissin Top Ramen SWOT Analysis
Nissin Top Ramen Strengths

Below are the Strengths in the SWOT Analysis of Nissin Top Ramen:

1.Prepared quickly and conveniently

2.For promotion launched various online games

3.Association with celebrities asbrand ambassador

4.Four different Indian flavors and good advertising

5.Top Ramen is the major brand of the company in India with a susbstantial market share in the instant noodle market.

6.A unique kind of Noodle “Space Ram” manufactured for Japanese astronaut

Nissin Top Ramen Weaknesses

Here are the weaknesses in the Nissin Top Ramen SWOT Analysis:

1. Limited advertising & brand awareness as compared to leading noodle brands

2. Still trying to penetrate the global market

Nissin Top Ramen Opportunities

Following are the Opportunities in Nissin Top Ramen SWOT Analysis:

1.Cost reduction by restructuring production system

2.Growing market for fast to prepare food

Nissin Top Ramen Threats

The threats in the SWOT Analysis of Nissin Top Ramen are as mentioned:

1.Less price of competitor’s product

2.Brand switching cost is very low

3.Local brands and restaurants

Competition

Competitors

Below are the top 4 Nissin Top Ramen competitors:

1.La Choy

2.Nestle Maggi

3.Knorr

4.Pot Noodles


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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