Nissin Top Ramen SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

Nissin Top Ramen SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Nissin Top Ramen, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Nissin Top Ramen to benchmark its business & performance as compared to the competitors, and make strategic improvements. Nissin Top Ramen is one of the leading brands in the food & beverages sector.

The article below lists the Nissin Top Ramen SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Nissin Top Ramen SWOT Analysis:

SWOT Analysis of Nissin Top Ramen

For Nissin Top Ramen, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Nissin Top Ramen Strengths

The strengths of Nissin Top Ramen looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Nissin Top Ramen :

1.Prepared quickly and conveniently

2.For promotion launched various online games

3.Association with celebrities asbrand ambassador

4.Four different Indian flavors and good advertising

5.Top Ramen is the major brand of the company in India with a susbstantial market share in the instant noodle market.

6.A unique kind of Noodle “Space Ram” manufactured for Japanese astronaut

Nissin Top Ramen Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Nissin Top Ramen SWOT Analysis:

1. Limited advertising & brand awareness as compared to leading noodle brands

2. Still trying to penetrate the global market

Nissin Top Ramen Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Nissin Top Ramen SWOT Analysis:

1.Cost reduction by restructuring production system

2.Growing market for fast to prepare food

Nissin Top Ramen Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Nissin Top Ramen are as mentioned:

1.Less price of competitor’s product

2.Brand switching cost is very low

3.Local brands and restaurants

Nissin Top Ramen Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 4 competitors of Nissin Top Ramen:

1.La Choy

2.Nestle Maggi


4.Pot Noodles

Hence this concludes the Nissin Top Ramen SWOT analysis.

Continue reading more about the brand/company.

About Nissin Top Ramen

Nissin Top Ramen

Parent Company

Nissin Foods




Food & Beverages

Tagline/ Slogan

Oodles of noodles, super noodles


Vitamin plus energy healthy noodles

Nissin Top Ramen STP

Fast to prepare meal

Target Market

Health seeking families


Family favorite ready to cook noodles

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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