Nissin Top Ramen SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Nissin Top Ramen analyses the brand by its strengths, weaknesses, opportunities & threats. In Nissin Top Ramen SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Nissin Top Ramen to benchmark its business & performance as compared to the competitors. Nissin Top Ramen is one of the leading brands in the food & beverages sector.

The table below lists the Nissin Top Ramen SWOT (Strengths, Weaknesses, Opportunities, Threats), top Nissin Top Ramen competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Nissin Top Ramen SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table

Nissin Top Ramen

Parent Company

Nissin Foods




Food & Beverages

Tagline/ Slogan

Oodles of noodles, super noodles


Vitamin plus energy healthy noodles

Nissin Top Ramen STP

Fast to prepare meal

Target Group

Health seeking families


Family favorite ready to cook noodles

SWOT Analysis of Nissin Top Ramen
Nissin Top Ramen Strengths

Below are the Strengths in the SWOT Analysis of Nissin Top Ramen:

1.Prepared quickly and conveniently

2.For promotion launched various online games

3.Association with celebrities asbrand ambassador

4.Four different Indian flavors and good advertising

5.Top Ramen is the major brand of the company in India with a susbstantial market share in the instant noodle market.

6.A unique kind of Noodle “Space Ram” manufactured for Japanese astronaut

Nissin Top Ramen Weaknesses

Here are the weaknesses in the Nissin Top Ramen SWOT Analysis:

1. Limited advertising & brand awareness as compared to leading noodle brands

2. Still trying to penetrate the global market

Nissin Top Ramen Opportunities

Following are the Opportunities in Nissin Top Ramen SWOT Analysis:

1.Cost reduction by restructuring production system

2.Growing market for fast to prepare food

Nissin Top Ramen Threats

The threats in the SWOT Analysis of Nissin Top Ramen are as mentioned:

1.Less price of competitor’s product

2.Brand switching cost is very low

3.Local brands and restaurants


Nissin Top Ramen Competitors

Below are the top 4 competitors of Nissin Top Ramen:

1.La Choy

2.Nestle Maggi


4.Pot Noodles

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Nissin Top Ramen. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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