Published by MBA Skool Team, Last Updated: April 29, 2020
SWOT analysis of Nissin Top Ramen analyses the brand by its strengths, weaknesses, opportunities & threats. In Nissin Top Ramen SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Nissin Top Ramen to benchmark its business & performance as compared to the competitors. Nissin Top Ramen is one of the leading brands in the food & beverages sector.
The table below lists the Nissin Top Ramen SWOT (Strengths, Weaknesses, Opportunities, Threats), top Nissin Top Ramen competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
Below are the Strengths in the SWOT Analysis of Nissin Top Ramen:
1.Prepared quickly and conveniently
2.For promotion launched various online games
3.Association with celebrities asbrand ambassador
4.Four different Indian flavors and good advertising
5.Top Ramen is the major brand of the company in India with a susbstantial market share in the instant noodle market.
6.A unique kind of Noodle “Space Ram” manufactured for Japanese astronaut
Nissin Top Ramen Weaknesses
Here are the weaknesses in the Nissin Top Ramen SWOT Analysis:
1. Limited advertising & brand awareness as compared to leading noodle brands
2. Still trying to penetrate the global market
Nissin Top Ramen Opportunities
Following are the Opportunities in Nissin Top Ramen SWOT Analysis:
1.Cost reduction by restructuring production system
2.Growing market for fast to prepare food
Nissin Top Ramen Threats
The threats in the SWOT Analysis of Nissin Top Ramen are as mentioned:
1.Less price of competitor’s product
2.Brand switching cost is very low
3.Local brands and restaurants
Nissin Top Ramen Competitors
Below are the top 4 competitors of Nissin Top Ramen:
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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