Nissin Top Ramen SWOT Analysis, USP & Competitors

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SWOT Analysis of Nissin Top Ramen with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Nissin Top Ramen

Parent Company

Nissin Foods

Category

Noodles

Sector

Foods and beverages

Tagline/ Slogan

Oodles of noodles, super noodles

USP

Vitamin plus energy healthy noodles

STP

Segment

Fast to prepare meal

Target Group

Health seeking families

Positioning

Family favorite ready to cook noodles

SWOT Analysis

Strengths

1.Prepared quickly and conveniently

2.For promotion launched various online games

3.Association with celebrities asbrand ambassador

4.Four different Indian flavors and good advertising

5.Top Ramen is the major brand of the company in India with a susbstantial market share in the instant noodle market.

6.A unique kind of Noodle “Space Ram” manufactured for Japanese astronaut

Weaknesses

1. Limited advertising & brand awareness as compared to leading noodle brands

2. Still trying to penetrate the global market

Opportunities

1.Cost reduction by restructuring production system

2.Growing market for fast to prepare food

Threats

1.Less price of competitor’s product

2.Brand switching cost is very low

3.Local brands and restaurants

Competition

Competitors

1.La Choy

2.Nestle Maggi

3.Knorr

4.Pot Noodles


The table above concludes the Nissin Top Ramen SWOT analysis along with its marketing and brand parameters.

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