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A & W’s Restaurants SWOT Analysis

Published by MBA Skool Team in Food & Beverages category Last Updated: April 17, 2023Read time:

Here is a detailed SWOT analysis of A & W’s Restaurants covering strengths, weaknesses, opportunities and threats.

A & W’s Restaurants Strengths

  1. Nation's first system of franchise roadside restaurants
  2. Legacy Brand familiar to most Americans (baby boomer generation)
  3. Well known for Root Beer – first product
  4. Well known USP of being a drive-in format fast food restaurant
  5. It has over 1200 restaurants spread globally spread across 10 countries

Above are the strengths in the SWOT Analysis of A & W’s Restaurants. The strengths of A & W’s Restaurants looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

A & W’s Restaurants Weaknesses

  1. No longer a drive –in format – for which it was well known
  2. Spin off from Yum Brands-transition issues & data analysis problems

These were the weaknesses in the A & W’s Restaurants SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

A & W’s Restaurants Opportunities

  1. Generate greater sales among the youth
  2. Geographical Expansion beyond North America
  3. Increasing focus on health awareness– develop healthy food options

Above we covered the opportunities in A & W’s Restaurants SWOT Analysis. The opportunities for any brand can include prospects of future growth.

A & W’s Restaurants Threats

  1. Highly fragmented category - stiff competition from small outlets
  2. Consumer attitude shift towards healthy food
  3. Higher marketing spends by competitors such as McDonalds

The threats in the SWOT Analysis of A & W’s Restaurants are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the A & W’s Restaurants SWOT analysis.

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About A & W’s Restaurants

The table below gives the brand overview along with its target market, segmentation, positioning & USP

A & W’s Restaurants Overview
Parent Company

A Great American Brand LLC




Food & Beverages

Tagline/ Slogan

All American Food


Famous for its Root Beer

A & W’s Restaurants STP

People who eat out regularly / occasionally

Target Market

Baby boomer generation, the next generation – kids of baby boomers


fast food restaurant

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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