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Amway Nutrilite SWOT Analysis

Published by MBA Skool Team in Food & Beverages category Last Updated: August 25, 2023Read time:

Here is a detailed SWOT analysis of Amway Nutrilite covering strengths, weaknesses, opportunities and threats.

Amway Nutrilite Strengths

  1. Nutrilite is world leading brand of vitamins, minerals and dietary supplements.
  2. Product supported by extensive research and laboratory analysis
  3. Made from whole plant concentrates, many NUTRILITE supplements contain a wide array of phytonutrients.
  4. Developer of multi-level marketing system as a revolutionary new business model
  5. Over 6,400 acres of NUTRILITE farmland located in California, Mexico, Brazil and Washington
  6. Using technology for processing and just in time for distribution to maintain freshness
  7. Quality experts for the NUTRILITE brand perform over 25,000 tests a month on products
  8. NUTRILITE is the official nutrition supplement provider for A.C. Milan, Soccer team
  9. NUTRILITE brand is supporting the “Goal by Goal” project and donate USD 2,500 for each goal scored by A.C. Milan 

Above are the strengths in the SWOT Analysis of Amway Nutrilite. The strengths of Amway Nutrilite looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Amway Nutrilite Weaknesses

  1. Products are of high cost

These were the weaknesses in the Amway Nutrilite SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Amway Nutrilite Opportunities

  1. Distribution can be increased in other countries by combing with marketing efforts of other companies
  2. Can be promoted with recommendation of doctor
  3. As brand has presence all over the world can opt for online marketing and blogs etc.

Above we covered the opportunities in Amway Nutrilite SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Amway Nutrilite Threats

  1. Increasing competition in both national and international markets
  2. Government regulations on manufacturing and processing

The threats in the SWOT Analysis of Amway Nutrilite are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Amway Nutrilite SWOT analysis.

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About Amway Nutrilite

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Amway Nutrilite

Parent Company

Amway and Alticor


Personal care brand- health


Food & Beverages

Tagline/ Slogan

Best of nature, best of science

We never compromise on quality

Optimal performance requires optimal nutrition


Pioneer in the history of nutrition

Amway Nutrilite STP

Personal care- Health

Target Market

For whole family


Complete range of supplements

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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