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Nissin Top Ramen SWOT Analysis

Published in Food & Beverages category by MBA Skool Team Last Updated: July 27, 2023Reading time:

Here is a detailed SWOT analysis of Nissin Top Ramen covering strengths, weaknesses, opportunities and threats.

Nissin Top Ramen Strengths

  1. Prepared quickly and conveniently
  2. For promotion launched various online games
  3. Association with celebrities asbrand ambassador
  4. Four different Indian flavors and good advertising
  5. Top Ramen is the major brand of the company in India with a susbstantial market share in the instant noodle market.
  6. A unique kind of Noodle “Space Ram” manufactured for Japanese astronaut

Above are the strengths in the SWOT Analysis of Nissin Top Ramen. The strengths of Nissin Top Ramen looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Nissin Top Ramen Weaknesses

  1. Limited advertising & brand awareness as compared to leading noodle brands
  2. Still trying to penetrate the global market

These were the weaknesses in the Nissin Top Ramen SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Nissin Top Ramen Opportunities

  1. Cost reduction by restructuring production system
  2. Growing market for fast to prepare food

Above we covered the opportunities in Nissin Top Ramen SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Nissin Top Ramen Threats

  1. Less price of competitor’s product
  2. Brand switching cost is very low
  3. Local brands and restaurants

The threats in the SWOT Analysis of Nissin Top Ramen are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Nissin Top Ramen SWOT analysis.

About Nissin Top Ramen

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Nissin Top Ramen

Parent Company

Nissin Foods




Food & Beverages

Tagline/ Slogan

Oodles of noodles, super noodles


Vitamin plus energy healthy noodles

Nissin Top Ramen STP

Fast to prepare meal

Target Market

Health seeking families


Family favorite ready to cook noodles

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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