Arbys SWOT Analysis, Competitors & USP
SWOT analysis of Arbys analyses the brand by its strengths, weaknesses, opportunities & threats. In Arbys SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Arbys to benchmark its business & performance as compared to the competitors. Arbys is one of the leading brands in the food & beverages sector.
The table below lists the Arbys SWOT (Strengths, Weaknesses, Opportunities, Threats), top Arbys competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
In this article:
| Arbys Brand Analysis | |
|---|---|
| Parent Company |
Arby's |
| Category |
Fast Food Eating Joints |
| Sector | |
| Tagline/ Slogan |
It’s Good Mood Food |
| USP |
As a fast food restaurant chain serving good quality food which is low on calories |
| Arbys STP | |
| Segment |
Health conscious people who want to eat good quality fast food |
| Target Group |
Youth, especially working and students and middle aged people |
| Positioning |
As a healthy fast food restaurant serving low calorie food with zero trans-fat and using fresh ingredients |
| SWOT Analysis of Arbys | |
| Arbys Strengths |
Below are the Strengths in the SWOT Analysis of Arbys: 1.Around 50 years of experience in the fast food industry 5.Variety in the menu 6.Healthy menu, with zero trans-fat, low calorie, zero additives and fresh ingredients 7.Stong financial muscle power 8.Successful implementation of ‘No kid hungry campaign' |
| Arbys Weaknesses |
Here are the weaknesses in the Arbys SWOT Analysis: 1.Major presence in U.S. and Canada only |
| Arbys Opportunities |
Following are the Opportunities in Arbys SWOT Analysis: 1.Venturing into newer markets via expansion |
| Arbys Threats |
The threats in the SWOT Analysis of Arbys are as mentioned: 1.Concerns in the supply chain 3.Intense competition in the fast food industry |
| Arbys Competition | |
| Arbys Competitors |
Below are the top 3 competitors of Arbys: 1.McDonald's |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Arbys. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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