Arbys SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Arby's

Fast Food Eating Joints

Food & Beverages

It’s Good Mood Food

As a fast food restaurant chain serving good quality food which is low on calories

Health conscious people who want to eat good quality fast food

Youth, especially working and students and middle aged people

As a healthy fast food restaurant serving low calorie food with zero trans-fat and using fresh ingredients

Below are the Strengths in the SWOT Analysis of Arbys:

1.Around 50 years of experience in the fast food industry
2. Major presence in U.S. and Canada with around 3600 locations
3.Employee strength of more than 25000
4. Unique architectural style and interiors

5.Variety in the menu

6.Healthy menu, with zero trans-fat, low calorie, zero additives and fresh ingredients

7.Stong financial muscle power

8.Successful implementation of ‘No kid hungry campaign'

Here are the weaknesses in the Arbys SWOT Analysis:

1.Major presence in U.S. and Canada only
2.Less online presence
3.Losses in operations have affected efficiency

Following are the Opportunities in Arbys SWOT Analysis:

1.Venturing into newer markets via expansion
2.Increase its online presence
3.Advertise itself aggressively

The threats in the SWOT Analysis of Arbys are as mentioned:

1.Concerns in the supply chain
2.Unstable economic condition

3.Intense competition in the fast food industry

Below are the top 3 Arbys competitors:

1.McDonald's
2.Wendys Company
3.Burger King