Arbys SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Arbys analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Arbys SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Arbys to benchmark its business & performance as compared to the competitors and industry. As of 2020, Arbys is one of the leading brands in the food & beverages sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Arbys competitors and includes Arbys target market, segmentation, positioning & Unique Selling Proposition (USP).

Arbys SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Arbys Brand Analysis
Parent Company

Arby's

Category

Fast Food Eating Joints

Sector

Food & Beverages

Tagline/ Slogan

It’s Good Mood Food

USP

As a fast food restaurant chain serving good quality food which is low on calories

Arbys STP
Arbys Segmentation

Health conscious people who want to eat good quality fast food

Arbys Target Market

Youth, especially working and students and middle aged people

Arbys Positioning

As a healthy fast food restaurant serving low calorie food with zero trans-fat and using fresh ingredients

Arbys SWOT Analysis
Arbys Strengths

Below are the Strengths in the SWOT Analysis of Arbys:

1.Around 50 years of experience in the fast food industry
2. Major presence in U.S. and Canada with around 3600 locations
3.Employee strength of more than 25000
4. Unique architectural style and interiors

5.Variety in the menu

6.Healthy menu, with zero trans-fat, low calorie, zero additives and fresh ingredients

7.Stong financial muscle power

8.Successful implementation of ‘No kid hungry campaign'

Arbys Weaknesses

Here are the weaknesses in the Arbys SWOT Analysis:

1.Major presence in U.S. and Canada only
2.Less online presence
3.Losses in operations have affected efficiency

Arbys Opportunities

Following are the Opportunities in Arbys SWOT Analysis:

1.Venturing into newer markets via expansion
2.Increase its online presence
3.Advertise itself aggressively

Arbys Threats

The threats in the SWOT Analysis of Arbys are as mentioned:

1.Concerns in the supply chain
2.Unstable economic condition

3.Intense competition in the fast food industry

Arbys Competition
Competitors

Below are the top 3 Arbys competitors:

1.McDonald's
2.Wendys Company
3.Burger King


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Arbys. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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