Arbys SWOT Analysis, Competitors & USP

Arbys SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Arbys, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Arbys to benchmark its business & performance as compared to the competitors, and make strategic improvements. Arbys is one of the leading brands in the food & beverages sector.

The article below lists the Arbys SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Arbys SWOT Analysis:

SWOT Analysis of Arbys

For Arbys, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Arbys Strengths

The strengths of Arbys looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Arbys :

1.Around 50 years of experience in the fast food industry
2. Major presence in U.S. and Canada with around 3600 locations
3.Employee strength of more than 25000
4. Unique architectural style and interiors

5.Variety in the menu

6.Healthy menu, with zero trans-fat, low calorie, zero additives and fresh ingredients

7.Stong financial muscle power

8.Successful implementation of ‘No kid hungry campaign'

Arbys Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Arbys SWOT Analysis:

1.Major presence in U.S. and Canada only
2.Less online presence
3.Losses in operations have affected efficiency

Arbys Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Arbys SWOT Analysis:

1.Venturing into newer markets via expansion
2.Increase its online presence
3.Advertise itself aggressively

Arbys Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Arbys are as mentioned:

1.Concerns in the supply chain
2.Unstable economic condition

3.Intense competition in the fast food industry

Arbys Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Arbys:

1.McDonald's
2.Wendys Company
3.Burger King

Hence this concludes the Arbys SWOT analysis.

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About Arbys

Arbys Overview
Parent Company	Arby's
Category	Fast Food Eating Joints
Sector	Food & Beverages
Tagline/ Slogan	It’s Good Mood Food
USP	As a fast food restaurant chain serving good quality food which is low on calories
Arbys STP
Segmentation	Health conscious people who want to eat good quality fast food
Target Market	Youth, especially working and students and middle aged people
Positioning	As a healthy fast food restaurant serving low calorie food with zero trans-fat and using fresh ingredients

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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