Arbys SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 5734

SWOT Analysis of Arbys with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company



Fast Food Eating Joints


Food and Beverages

Tagline/ Slogan

It’s Good Mood Food


As a fast food restaurant chain serving good quality food which is low on calories



Health conscious people who want to eat good quality fast food

Target Group

Youth, especially working and students and middle aged people


As a healthy fast food restaurant serving low calorie food with zero trans-fat and using fresh ingredients

SWOT Analysis


1.Around 50 years of experience in the fast food industry
2. Major presence in U.S. and Canada with around 3600 locations
3.Employee strength of more than 25000
4. Unique architectural style and interiors

5.Variety in the menu

6.Healthy menu, with zero trans-fat, low calorie, zero additives and fresh ingredients

7.Stong financial muscle power

8.Successful implementation of ‘No kid hungry campaign'


1.Major presence in U.S. and Canada only
2.Less online presence
3.Losses in operations have affected efficiency


1.Venturing into newer markets via expansion
2.Increase its online presence
3.Advertise itself aggressively


1.Concerns in the supply chain
2.Unstable economic condition

3.Intense competition in the fast food industry



2.Wendys Company
3.Burger King

The table above concludes the Arbys SWOT analysis along with its marketing and brand parameters.


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