Amway Nutrilite SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Amway Nutrilite

Amway and Alticor

Personal care brand- health

Food & Beverages

Best of nature, best of science

We never compromise on quality

Optimal performance requires optimal nutrition

Pioneer in the history of nutrition

Personal care- Health

For whole family

Complete range of supplements

Below are the Strengths in the SWOT Analysis of Amway Nutrilite:

1. Nutrilite is world leading brand of vitamins, minerals and dietary supplements.
2. Product supported by extensive research and laboratory analysis
3. Made from whole plant concentrates, many NUTRILITE supplements contain a wide array of phytonutrients.
4. Developer of multi-level marketing system as a revolutionary new business model

5. Over 6,400 acres of NUTRILITE farmland located in California, Mexico, Brazil and Washington

6. Using technology for processing and just in time for distribution to maintain freshness

7. Quality experts for the NUTRILITE brand perform over 25,000 tests a month on products

8. NUTRILITE is the official nutrition supplement provider for A.C. Milan, Soccer team

9. NUTRILITE brand is supporting the “Goal by Goal” project and donate USD 2,500 for each goal scored by A.C. Milan 

Here are the weaknesses in the Amway Nutrilite SWOT Analysis:

1. Products are of high cost

Following are the Opportunities in Amway Nutrilite SWOT Analysis:

1. Distribution can be increased in other countries by combing with marketing efforts of other companies
2. Can be promoted with recommendation of doctor
3. As brand has presence all over the world can opt for online marketing and blogs etc.

The threats in the SWOT Analysis of Amway Nutrilite are as mentioned:

1. Increasing competition in both national and international markets
2. Government regulations on manufacturing and processing

Below are the top 5 Amway Nutrilite competitors:

1. Natural
2. Bioessence
3.Viosan
4. Optimum
5.Now