Amway Nutrilite SWOT Analysis, USP & Competitors

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SWOT Analysis of Amway Nutrilite with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Amway Nutrilite

Parent Company

Amway and Alticor


Personal care brand- health



Tagline/ Slogan

Best of nature, best of science

We never compromise on quality

Optimal performance requires optimal nutrition


Pioneer in the history of nutrition



Personal care- Health

Target Group

For whole family


Complete range of supplements

SWOT Analysis


1. Nutrilite is world leading brand of vitamins, minerals and dietary supplements.
2. Product supported by extensive research and laboratory analysis
3. Made from whole plant concentrates, many NUTRILITE supplements contain a wide array of phytonutrients.
4. Developer of multi-level marketing system as a revolutionary new business model

5. Over 6,400 acres of NUTRILITE farmland located in California, Mexico, Brazil and Washington

6. Using technology for processing and just in time for distribution to maintain freshness

7. Quality experts for the NUTRILITE brand perform over 25,000 tests a month on products

8. NUTRILITE is the official nutrition supplement provider for A.C. Milan, Soccer team

9. NUTRILITE brand is supporting the “Goal by Goal” project and donate USD 2,500 for each goal scored by A.C. Milan 


1. Products are of high cost


1. Distribution can be increased in other countries by combing with marketing efforts of other companies
2. Can be promoted with recommendation of doctor
3. As brand has presence all over the world can opt for online marketing and blogs etc.


1. Increasing competition in both national and international markets
2. Government regulations on manufacturing and processing



1. Natural
2. Bioessence
4. Optimum

The table above concludes the Amway Nutrilite SWOT analysis along with its marketing and brand parameters.


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