Amway Nutrilite SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

Amway Nutrilite SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Amway Nutrilite, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Amway Nutrilite to benchmark its business & performance as compared to the competitors, and make strategic improvements. Amway Nutrilite is one of the leading brands in the food & beverages sector.

The article below lists the Amway Nutrilite SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Amway Nutrilite SWOT Analysis:

SWOT Analysis of Amway Nutrilite

For Amway Nutrilite, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Amway Nutrilite Strengths

The strengths of Amway Nutrilite looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Amway Nutrilite :

1. Nutrilite is world leading brand of vitamins, minerals and dietary supplements.
2. Product supported by extensive research and laboratory analysis
3. Made from whole plant concentrates, many NUTRILITE supplements contain a wide array of phytonutrients.
4. Developer of multi-level marketing system as a revolutionary new business model

5. Over 6,400 acres of NUTRILITE farmland located in California, Mexico, Brazil and Washington

6. Using technology for processing and just in time for distribution to maintain freshness

7. Quality experts for the NUTRILITE brand perform over 25,000 tests a month on products

8. NUTRILITE is the official nutrition supplement provider for A.C. Milan, Soccer team

9. NUTRILITE brand is supporting the “Goal by Goal” project and donate USD 2,500 for each goal scored by A.C. Milan 

Amway Nutrilite Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Amway Nutrilite SWOT Analysis:

1. Products are of high cost

Amway Nutrilite Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Amway Nutrilite SWOT Analysis:

1. Distribution can be increased in other countries by combing with marketing efforts of other companies
2. Can be promoted with recommendation of doctor
3. As brand has presence all over the world can opt for online marketing and blogs etc.

Amway Nutrilite Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Amway Nutrilite are as mentioned:

1. Increasing competition in both national and international markets
2. Government regulations on manufacturing and processing

Amway Nutrilite Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 5 competitors of Amway Nutrilite:

1. Natural
2. Bioessence
4. Optimum

Hence this concludes the Amway Nutrilite SWOT analysis.

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About Amway Nutrilite

Amway Nutrilite

Parent Company

Amway and Alticor


Personal care brand- health


Food & Beverages

Tagline/ Slogan

Best of nature, best of science

We never compromise on quality

Optimal performance requires optimal nutrition


Pioneer in the history of nutrition

Amway Nutrilite STP

Personal care- Health

Target Market

For whole family


Complete range of supplements

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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