Amway Nutrilite SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Amway Nutrilite analyses the brand by its strengths, weaknesses, opportunities & threats. In Amway Nutrilite SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Amway Nutrilite to benchmark its business & performance as compared to the competitors. Amway Nutrilite is one of the leading brands in the food & beverages sector.

The table below lists the Amway Nutrilite SWOT (Strengths, Weaknesses, Opportunities, Threats), top Amway Nutrilite competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Amway Nutrilite SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table

Amway Nutrilite

Parent Company

Amway and Alticor


Personal care brand- health


Food & Beverages

Tagline/ Slogan

Best of nature, best of science

We never compromise on quality

Optimal performance requires optimal nutrition


Pioneer in the history of nutrition

Amway Nutrilite STP

Personal care- Health

Target Group

For whole family


Complete range of supplements

SWOT Analysis of Amway Nutrilite
Amway Nutrilite Strengths

Below are the Strengths in the SWOT Analysis of Amway Nutrilite:

1. Nutrilite is world leading brand of vitamins, minerals and dietary supplements.
2. Product supported by extensive research and laboratory analysis
3. Made from whole plant concentrates, many NUTRILITE supplements contain a wide array of phytonutrients.
4. Developer of multi-level marketing system as a revolutionary new business model

5. Over 6,400 acres of NUTRILITE farmland located in California, Mexico, Brazil and Washington

6. Using technology for processing and just in time for distribution to maintain freshness

7. Quality experts for the NUTRILITE brand perform over 25,000 tests a month on products

8. NUTRILITE is the official nutrition supplement provider for A.C. Milan, Soccer team

9. NUTRILITE brand is supporting the “Goal by Goal” project and donate USD 2,500 for each goal scored by A.C. Milan 

Amway Nutrilite Weaknesses

Here are the weaknesses in the Amway Nutrilite SWOT Analysis:

1. Products are of high cost

Amway Nutrilite Opportunities

Following are the Opportunities in Amway Nutrilite SWOT Analysis:

1. Distribution can be increased in other countries by combing with marketing efforts of other companies
2. Can be promoted with recommendation of doctor
3. As brand has presence all over the world can opt for online marketing and blogs etc.

Amway Nutrilite Threats

The threats in the SWOT Analysis of Amway Nutrilite are as mentioned:

1. Increasing competition in both national and international markets
2. Government regulations on manufacturing and processing

Amway Nutrilite Competition
Amway Nutrilite Competitors

Below are the top 5 competitors of Amway Nutrilite:

1. Natural
2. Bioessence
4. Optimum

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Amway Nutrilite. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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