Published in Food & Beverages category by MBA Skool Team
Dhara is one of the leading brands in the food & beverages sector. Dhara SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Dhara:
Above are the strengths in the SWOT Analysis of Dhara. The strengths of Dhara looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Lacks in marketing and advertising of the products
Strong competition from various brands
Lower market share as compared to a lot of brands
These were the weaknesses in the Dhara SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Innovation in marketing of the product
Advertise on various platforms like T.V., internet, print, out of home, etc.
Promote itself as a healthy brand
Product line extension
Above we covered the opportunities in Dhara SWOT Analysis. The opportunities for any brand can include prospects of future growth.
People reducing the use of oil due to health reasons
Further decline of the brand and the market share
The threats in the SWOT Analysis of Dhara are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
First branded packaged oil in India, trusted for its purity and quality
People who use oil for cooking
Middle and upper middle class households
An affordable oil brand known for its quality, freshness and purity
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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