Published by MBA Skool Team, Last Updated: April 29, 2020
SWOT analysis of Dhara analyses the brand by its strengths, weaknesses, opportunities & threats. In Dhara SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Dhara to benchmark its business & performance as compared to the competitors. Dhara is one of the leading brands in the food & beverages sector.
The article below lists the Dhara SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Dhara SWOT Analysis:
For Dhara, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.
The strengths of Dhara looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Dhara :
1.India’s first branded packaged oil 2. Strong brand name 3. Strong distribution network 4. Effective tamper proof tetra packaging
5.Good quality, pure oil at affordable prices
6.Strong parent brand of Mother dairy
7.Procurement of oil seeds from Indian farmers
The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Dhara SWOT Analysis:
1.Lacks in marketing and advertising of the products 2.Strong competition from various brands 3.Lower market share as compared to a lot of brands
The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Dhara SWOT Analysis:
1.Innovation in marketing of the product 2.Advertise on various platforms like T.V., internet, print, out of home, etc. 3.Promote itself as a healthy brand
4.Product line extension
The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Dhara are as mentioned:
1.Strong competition 2.People reducing the use of oil due to health reasons 3.Further decline of the brand and the market share
There are several brands in the market which are competing for the same set of customers. Below are the top 5 competitors of Dhara:
First branded packaged oil in India, trusted for its purity and quality
People who use oil for cooking
Middle and upper middle class households
An affordable oil brand known for its quality, freshness and purity
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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