Dhara SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 29, 2020

SWOT analysis of Dhara analyses the brand by its strengths, weaknesses, opportunities & threats. In Dhara SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Dhara to benchmark its business & performance as compared to the competitors. Dhara is one of the leading brands in the food & beverages sector.

The table below lists the Dhara SWOT (Strengths, Weaknesses, Opportunities, Threats), top Dhara competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Dhara SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table


Parent Company

Mother Dairy


Cooking Oil


Food & Beverages

Tagline/ Slogan

Anokhi shudhta aanokha asar; Dhara Dhara shudhh Dhara


First branded packaged oil in India, trusted for its purity and quality

Dhara STP

People who use oil for cooking

Target Group

Middle and upper middle class households


An affordable oil brand known for its quality, freshness and purity

SWOT Analysis of Dhara
Dhara Strengths

Below are the Strengths in the SWOT Analysis of Dhara:

1.India’s first branded packaged oil
2. Strong brand name
3. Strong distribution network
4. Effective tamper proof tetra packaging

5.Good quality, pure oil at affordable prices

6.Strong parent brand of Mother dairy

7.Procurement of oil seeds from Indian farmers

Dhara Weaknesses

Here are the weaknesses in the Dhara SWOT Analysis:

1.Lacks in marketing and advertising of the products
2.Strong competition from various brands
3.Lower market share as compared to a lot of brands

Dhara Opportunities

Following are the Opportunities in Dhara SWOT Analysis:

1.Innovation in marketing of the product
2.Advertise on various platforms like T.V., internet, print, out of home, etc.
3.Promote itself as a healthy brand

4.Product line extension

Dhara Threats

The threats in the SWOT Analysis of Dhara are as mentioned:

1.Strong competition
2.People reducing the use of oil due to health reasons
3.Further decline of the brand and the market share

Dhara Competition
Dhara Competitors

Below are the top 5 competitors of Dhara:





This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Dhara. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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